SlideShare a Scribd company logo
Creating Your
LinkedIn Company Page
     Julie McAdoo,
     Navigate Social
What You’ll Need
• Company email—no gmail, yahoo, or hotmail,etc.
• Company graphic for banner (optional but recommended)
   – 646 x220 pixels
   – File options: PNG, JPEG, or GIF; max size 2 MB
• Company details
• Product/Service details
• Product/Service graphics (optional but recommended)
   – 100 x 80 pixels
   – File options: PNG, JPEG, or GIF; max size 2 MB
Let’s Get Started!
• Click Add Company page or go to this url:
  – http://www.linkedin.com/company/add/show
• Enter your company name and email address
• Confirm your request through your email
Populate Your Page
• Here’s what you’ll need:
  – Industry
  – Type of Company
  – Year Founded
  – Website URL
  – Description
  – Specialties
  – Location
  – Number of employees
Moving right along…
• Designate admins authorized to make updates
  to your page
• Upload your header– 646 x 220 pixels
  – PNG, JPG, or GIF; max size 2 MB
• Upload your Standard Logo 100 x 60 pixels
• Upload your Square Logo 50 x 50 pixels
The Key Word Soup
• Company Description
• Company Specialties
• Featured Groups
  – You must be either a member or an admin of each
    group to feature it on your company page.
  – You are permitted no more than three.
The Necessities
•   Company Type
•   Company Size
•   Company Website URL
•   Main Company Industry
•   Company Operating Status
•   Year Founded
•   Locations
You’re Published!
•   Select Publish
•   Gain followers
•   Watch your SEO boost overnight!
•   Share company updates—your own press
    release channel on LinkedIn

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Build a company page on LI

  • 1. Creating Your LinkedIn Company Page Julie McAdoo, Navigate Social
  • 2. What You’ll Need • Company email—no gmail, yahoo, or hotmail,etc. • Company graphic for banner (optional but recommended) – 646 x220 pixels – File options: PNG, JPEG, or GIF; max size 2 MB • Company details • Product/Service details • Product/Service graphics (optional but recommended) – 100 x 80 pixels – File options: PNG, JPEG, or GIF; max size 2 MB
  • 3. Let’s Get Started! • Click Add Company page or go to this url: – http://www.linkedin.com/company/add/show • Enter your company name and email address • Confirm your request through your email
  • 4. Populate Your Page • Here’s what you’ll need: – Industry – Type of Company – Year Founded – Website URL – Description – Specialties – Location – Number of employees
  • 5. Moving right along… • Designate admins authorized to make updates to your page • Upload your header– 646 x 220 pixels – PNG, JPG, or GIF; max size 2 MB • Upload your Standard Logo 100 x 60 pixels • Upload your Square Logo 50 x 50 pixels
  • 6. The Key Word Soup • Company Description • Company Specialties • Featured Groups – You must be either a member or an admin of each group to feature it on your company page. – You are permitted no more than three.
  • 7. The Necessities • Company Type • Company Size • Company Website URL • Main Company Industry • Company Operating Status • Year Founded • Locations
  • 8. You’re Published! • Select Publish • Gain followers • Watch your SEO boost overnight! • Share company updates—your own press release channel on LinkedIn