A Spotr report on how brands can measure their visibility in IPL 2015 by using Spotr's platform. Get insights on the actual visibility of the brand

1. IPL 2015 – What if brands had
Eyes?

2. Brands are paying top money for their brand
visibility in IPL
Videocon – INR 6 crores with Mumbai
Indians
Usha International – INR 3 crores with
Mumbai Indians
Huawei renewed 3yrs deal with RCB
How do brands know
that they are getting
bang for the buck?
Some Sample Sponsorship Deals at IPL
(based on public sources)

3. Brand and Team Sponsorships
Tata Motors Prima, HTC, ACC
Manforce, Royal Stag, Pan Parag
Aircel
Gulf
Idea
RedFM
Daikin, Flying Machine, RBL Bank
Gionee, Dish TV
Royal Stag, USPA
UltraTech Cement, Spice
Puma, TCS
Videocon-D2H, DHFL
Etihad, Jet Airways, Usha
Kingfisher, McDowels, Huawei
Brittania, Tata Motors Bolt

4. Brand Detected:
Huawei
Retweets: 69
Likes: 130

5. Brand Detected:
Vodafone
Yes Bank
Retweets: 31
Likes: 28

6. Images form a big chunk of social media posts
Out of around 30000 tweets shared in Twitter around IPL, 6500
tweets on IPL contain images
6500
2430
1176
0
1000
2000
3000
4000
5000
6000
7000
Tweets on IPL containing
images
Tweets containing unique
images
Images with Brand
Tweet Analysis for IPL
We also found that 50% of the tweets with IPL didn’t contain any content related to article. Thus, current Social Media
Analytics is Blind
Spotr

7. Spotr provides a fresh approach to social media using
images
• User generated content are much more impactful as these
are created by users themselves and not pumped by Ads
Get rich analytics of your
visibility in Social Media
• No need to spend effort in creating content. Relevant
content easily available to be shared
Capitalize on user generated
content by seamlessly sharing
them in your social channels
• Visuals are processed 60,000X faster in the brain than text.
• A social post with an image or video is re-shared 35% more
than only text
Use Image based campaigns
to drive better penetration
and visibility

8. 171
114
75
56
51
36
32
26 25 24 23 23 22 22 21 20 19 16 15 15 13 13 12 12 11 10
0
20
40
60
80
100
120
140
160
180
Visibility of brands based on user shared images in IPL 2015 (sampled data for 1 day)
Measure your visibility in social media
The number of images for main sponsors of the teams playing on the day increases the
number of images shared
No.ofImages
Spotr

9. Capitalize on User Generated Content
Allow brand to share user generated content after taking user’s
permission
Generate more visibility for your brand by sharing content generated
by users themselves.

10. Use Image to run a more effective campaign
• Promote Image sharing by User
• Campaign in which user has to share an image
• According to studies, social posts with images and videos are re-
shared 35% more than text only posts.

11. Tag Cloud to find key trends around IPL

12. For more details visit
www.spotr.in
Or write to
ankitnayan@gmail.com