The document provides guidance on migrating a company's LinkedIn Career Page to a new format by October 31st. It outlines key changes to modules like the character limits for summaries and testimonials. The summary also notes that content may be lost if not migrated and each targeted audience for Gold/Platinum pages must be migrated separately. Admins are instructed to upgrade their page to the new version by clicking a button, then check content fits, download/reupload the banner, and publish the migrated page.
The document provides guidance for migrating a company's LinkedIn Career Page to a new design by October 31st. Key changes include shortened character limits for company overview and employee testimonials, a new banner size, and streamlined modules. Administrators are instructed to upgrade their page, check content fits the new formats, and download and re-upload their banner. Targeted audiences on premium pages also need individual migration.
LinkedIn Career Pages allow companies to showcase their employment brand, create a personalized candidate experience, and help candidates connect with the company. This guide outlines how to set up a Career Page by designating administrators and customizing modules to share information about the company, employees, jobs, and audiences. Tips are provided to make the page engaging for candidates by answering important questions, using visuals, and maximizing content and jobs posted.
This document provides guidance on setting up and customizing a LinkedIn Career Page to effectively recruit candidates. It outlines the key modules and customization options available, including the ability to target content to specific audience segments for Gold and Platinum pages. Administrators can edit page content, images, and configure audience targeting based on factors like industry, job function, and location. The tips encourage showcasing the employment brand, crafting concise compelling messages, and utilizing all Career Page features to engage candidates.
LinkedIn Career Pages allow companies to promote their employer brand and showcase jobs to passive jobseekers. There are three tiers - Silver ($10k) allows one page for all audiences with no ads. Gold ($30k) includes customizing for up to 4 audiences plus 600k ad impressions. Platinum ($70k) provides customization for up to 29 audiences and 1.5 million ad impressions, giving the highest media value and visibility.
The document discusses LinkedIn Career Pages and the benefits they provide to companies. It notes that Career Pages allow companies to excite candidates about opportunities, increase awareness of hiring and company culture, and boost the likelihood candidates will take action. Career Pages serve as the hub of a company's employer brand on LinkedIn by connecting profiles, jobs, recruitment ads, and the company page. Enhanced Career Pages offer targeting capabilities including custom views and recruitment ads to deliver customized experiences and drive traffic to the page.
Website is your Online Store that aids you in enhancing various aspects of your business. It is the face of your online presence.
Having a good website is the starting point of conducting your business as it can aid you to handle all aspects
The document is a technical SEO audit report for a client site that examines the site's search engine visibility and ranking factors. It provides grades and notes for various categories including domain health, keywords, page structure, site content, linking, and technical aspects. It identifies opportunities for improvement such as optimizing current content, fixing technical issues, improving internal linking, optimizing the blog, expanding content, updating the XML sitemap, and consolidating domain authority. The report also provides prioritized recommendations for addressing the identified issues.
Wd & im session a3 _introduction to web page editors_april 08,2010Mahesh Panchal
This document provides an introduction to webpage editors, covering Adobe Dreamweaver, Microsoft FrontPage, and Microsoft Publisher. It discusses the features and uses of each program. Dreamweaver is introduced as a WYSIWYG editor that allows designing and previewing webpages. FrontPage is demonstrated as creating a basic website structure with folders for images, files, and a homepage. Publisher is described as a desktop publishing program for both print and web publications like newsletters, flyers, and websites. The document concludes with an assignment to create a personal webpage using the editors' functions.
The document provides guidance for migrating a company's LinkedIn Career Page to a new design by October 31st. Key changes include shortened character limits for company overview and employee testimonials, a new banner size, and streamlined modules. Administrators are instructed to upgrade their page, check content fits the new formats, and download and re-upload their banner. Targeted audiences on premium pages also need individual migration.
LinkedIn Career Pages allow companies to showcase their employment brand, create a personalized candidate experience, and help candidates connect with the company. This guide outlines how to set up a Career Page by designating administrators and customizing modules to share information about the company, employees, jobs, and audiences. Tips are provided to make the page engaging for candidates by answering important questions, using visuals, and maximizing content and jobs posted.
This document provides guidance on setting up and customizing a LinkedIn Career Page to effectively recruit candidates. It outlines the key modules and customization options available, including the ability to target content to specific audience segments for Gold and Platinum pages. Administrators can edit page content, images, and configure audience targeting based on factors like industry, job function, and location. The tips encourage showcasing the employment brand, crafting concise compelling messages, and utilizing all Career Page features to engage candidates.
LinkedIn Career Pages allow companies to promote their employer brand and showcase jobs to passive jobseekers. There are three tiers - Silver ($10k) allows one page for all audiences with no ads. Gold ($30k) includes customizing for up to 4 audiences plus 600k ad impressions. Platinum ($70k) provides customization for up to 29 audiences and 1.5 million ad impressions, giving the highest media value and visibility.
The document discusses LinkedIn Career Pages and the benefits they provide to companies. It notes that Career Pages allow companies to excite candidates about opportunities, increase awareness of hiring and company culture, and boost the likelihood candidates will take action. Career Pages serve as the hub of a company's employer brand on LinkedIn by connecting profiles, jobs, recruitment ads, and the company page. Enhanced Career Pages offer targeting capabilities including custom views and recruitment ads to deliver customized experiences and drive traffic to the page.
Website is your Online Store that aids you in enhancing various aspects of your business. It is the face of your online presence.
Having a good website is the starting point of conducting your business as it can aid you to handle all aspects
The document is a technical SEO audit report for a client site that examines the site's search engine visibility and ranking factors. It provides grades and notes for various categories including domain health, keywords, page structure, site content, linking, and technical aspects. It identifies opportunities for improvement such as optimizing current content, fixing technical issues, improving internal linking, optimizing the blog, expanding content, updating the XML sitemap, and consolidating domain authority. The report also provides prioritized recommendations for addressing the identified issues.
Wd & im session a3 _introduction to web page editors_april 08,2010Mahesh Panchal
This document provides an introduction to webpage editors, covering Adobe Dreamweaver, Microsoft FrontPage, and Microsoft Publisher. It discusses the features and uses of each program. Dreamweaver is introduced as a WYSIWYG editor that allows designing and previewing webpages. FrontPage is demonstrated as creating a basic website structure with folders for images, files, and a homepage. Publisher is described as a desktop publishing program for both print and web publications like newsletters, flyers, and websites. The document concludes with an assignment to create a personal webpage using the editors' functions.
LinkedIn Career Pages allow companies to showcase their employment brand, create a personalized candidate experience, and help candidates connect with the company. This guide outlines how to set up a Career Page by designating administrators and customizing modules to describe the company, showcase employees, and provide targeted content for different audiences. Additional tips recommend using visuals and a wide range of job postings to engage candidates.
The document introduces upcoming changes to LinkedIn Company Pages that will provide businesses with an easier way to establish their presence and engage audiences on LinkedIn. Key updates include a redesigned user interface with features like inline editing, enhanced analytics dashboards, and tools for companies to share their culture and values through employee stories and media on their pages. Admins will be able to manage these new page customization options and transition to the new design automatically in October.
The document provides tips for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends creating showcase pages for different products or services. The document suggests posting frequently on the company page to build followers and fuel paid advertising efforts. It then discusses setting up a company career page to attract talent and showcase company culture. Finally, it provides guidance on creating and optimizing LinkedIn advertising campaigns through targeting options, content strategies, and different ad types.
LinkedIn Tips for the Social Marketer CheatsheetMohamed Mahdy
The document provides tips for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends creating showcase pages for different products or services. The document suggests posting frequently on the company page to build followers and fuel paid advertising efforts. It then discusses setting up a company career page to attract talent and showcase company culture. Finally, it provides guidance on creating and optimizing LinkedIn advertising campaigns through targeting options, content strategies, and different ad types.
The document provides tips and strategies for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends posting regularly on the page to build followers. Additionally, it describes using showcase pages, company career pages, and LinkedIn advertising options like self-serve ads and partner solutions. The document advises optimizing ads through techniques like targeting, content refreshing, and A/B testing. It also discusses publishing content on LinkedIn Pulse and engaging with groups.
The document provides guidance on migrating a company's LinkedIn Career Page to a new format by November 30th. Key changes include shorter character limits for company overview and employee testimonials, a larger banner size, and streamlined modules. Administrators are instructed to upgrade their page, check formatting, download and re-upload their banner, and create a tagline and subheading. Targeted pages for different audiences must each be migrated separately.
Getting Started with LinkedIn Career PagesDaorong Lin
Your Career Page is the first impression that
candidates will have of your company and will illuminate your unique talent brand.
This guide will show you how to create an engaging page within minutes.
How to use LinkedIn - including a guide to the LinkedIn pages and Ad Manager ...Emily O'Brien
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The LinkedIn Life Tab allows companies to showcase various types of content to candidates, including trending employee content, company leaders, spotlights on company culture, photos from different departments, employee perspectives in the form of LinkedIn Pulse articles, and testimonials. Specifically, it provides spaces for a main image or video, sections on leadership, spotlight modules describing benefits and activities, photos of offices and teams, and employee-generated content and feedback. The goal is to give candidates a well-rounded view of what it's like to work at the company.
The document provides an overview of upcoming changes to company and career pages on the platform. It describes the new member and administrator experiences, including updated tabs for Overview, Life, and Jobs. Content like banners and modules will automatically migrate over. As an administrator, you can add new features, edit views, and manage pages. Image specifications are also included to optimize content for the new layout. Resources and help centers will be available to support the transition.
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To create a content template:
1. Choose a design and click the plus icon in the content area to create a template. Alternatively, paste HTML and CSS code.
2. The template can then be edited using different views and a wizard. Sections can be added as in main templates.
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4. Areas editable by clients can be controlled by removing editability in the template editing view.
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- The key components of a Company Page including the Overview, Products/Services, Followers, Analytics, and customization options.
- How to set up a Company Page which only takes a few easy steps from the LinkedIn website.
- Ways to engage followers including posting Company Status Updates, highlighting products/services, and sharing industry news.
- Analytics available to understand followers, page visitors, and content engagement.
- FAQs covering administration of Company Pages, posting formats like images and video, and restrictions.
The overall message is that LinkedIn Company Pages provide a
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One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
LinkedIn Career Pages allow companies to showcase their employment brand, create a personalized candidate experience, and help candidates connect with the company. This guide outlines how to set up a Career Page by designating administrators and customizing modules to describe the company, showcase employees, and provide targeted content for different audiences. Additional tips recommend using visuals and a wide range of job postings to engage candidates.
The document introduces upcoming changes to LinkedIn Company Pages that will provide businesses with an easier way to establish their presence and engage audiences on LinkedIn. Key updates include a redesigned user interface with features like inline editing, enhanced analytics dashboards, and tools for companies to share their culture and values through employee stories and media on their pages. Admins will be able to manage these new page customization options and transition to the new design automatically in October.
The document provides tips for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends creating showcase pages for different products or services. The document suggests posting frequently on the company page to build followers and fuel paid advertising efforts. It then discusses setting up a company career page to attract talent and showcase company culture. Finally, it provides guidance on creating and optimizing LinkedIn advertising campaigns through targeting options, content strategies, and different ad types.
LinkedIn Tips for the Social Marketer CheatsheetMohamed Mahdy
The document provides tips for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends creating showcase pages for different products or services. The document suggests posting frequently on the company page to build followers and fuel paid advertising efforts. It then discusses setting up a company career page to attract talent and showcase company culture. Finally, it provides guidance on creating and optimizing LinkedIn advertising campaigns through targeting options, content strategies, and different ad types.
The document provides tips and strategies for using LinkedIn effectively as a social marketer. It discusses setting up a company profile page with a logo, header image, and about section. It also recommends posting regularly on the page to build followers. Additionally, it describes using showcase pages, company career pages, and LinkedIn advertising options like self-serve ads and partner solutions. The document advises optimizing ads through techniques like targeting, content refreshing, and A/B testing. It also discusses publishing content on LinkedIn Pulse and engaging with groups.
The document provides guidance on migrating a company's LinkedIn Career Page to a new format by November 30th. Key changes include shorter character limits for company overview and employee testimonials, a larger banner size, and streamlined modules. Administrators are instructed to upgrade their page, check formatting, download and re-upload their banner, and create a tagline and subheading. Targeted pages for different audiences must each be migrated separately.
Getting Started with LinkedIn Career PagesDaorong Lin
Your Career Page is the first impression that
candidates will have of your company and will illuminate your unique talent brand.
This guide will show you how to create an engaging page within minutes.
How to use LinkedIn - including a guide to the LinkedIn pages and Ad Manager ...Emily O'Brien
This slideshow pulls out a simple guide to LinkedIn, detailing how to get the most from your personal pages and LinkedIn pages, and a basic guide to Campaign Manager.
The LinkedIn Life Tab allows companies to showcase various types of content to candidates, including trending employee content, company leaders, spotlights on company culture, photos from different departments, employee perspectives in the form of LinkedIn Pulse articles, and testimonials. Specifically, it provides spaces for a main image or video, sections on leadership, spotlight modules describing benefits and activities, photos of offices and teams, and employee-generated content and feedback. The goal is to give candidates a well-rounded view of what it's like to work at the company.
The document provides an overview of upcoming changes to company and career pages on the platform. It describes the new member and administrator experiences, including updated tabs for Overview, Life, and Jobs. Content like banners and modules will automatically migrate over. As an administrator, you can add new features, edit views, and manage pages. Image specifications are also included to optimize content for the new layout. Resources and help centers will be available to support the transition.
Linkedin Lead Generation Form - Best Practices - Jun 2020Shaun Lee Wei Rong
Lead Gen Forms are customizable, prefilled forms that allow members to share their LinkedIn profile data with advertisers in just a couple of clicks. They can be added to Sponsored Content or Sponsored Messaging ads to acquire high-quality leads at scale.
Best practices covered:
- Content and form creation
- Bid, budget, and audience
- Optimizing forms
- Reporting
To create a content template:
1. Choose a design and click the plus icon in the content area to create a template. Alternatively, paste HTML and CSS code.
2. The template can then be edited using different views and a wizard. Sections can be added as in main templates.
3. Clients will see available templates when creating new pages and can select one to populate the editor. Changes to templates only affect new pages.
4. Areas editable by clients can be controlled by removing editability in the template editing view.
This document provides an overview of a virtual desktop infrastructure (VDI) assessment service offered by the company. The assessment helps customers determine which user groups and applications are best suited for virtualization and the order they should be virtualized in. This ensures user satisfaction and successful deployment. Benefits include performance monitoring, visibility across layers, pre-emptive problem detection, and right-sizing the infrastructure for maximum ROI. The assessment is designed for customers in early adoption stages or those wanting a new perspective on existing deployments.
This document provides an overview of LinkedIn Company Pages and how to use them effectively. It discusses:
- The key components of a Company Page including the Overview, Products/Services, Followers, Analytics, and customization options.
- How to set up a Company Page which only takes a few easy steps from the LinkedIn website.
- Ways to engage followers including posting Company Status Updates, highlighting products/services, and sharing industry news.
- Analytics available to understand followers, page visitors, and content engagement.
- FAQs covering administration of Company Pages, posting formats like images and video, and restrictions.
The overall message is that LinkedIn Company Pages provide a
The document provides instructions for using various content modules in Tendenci CMS including pages, stories, news, articles, and forms for adding and customizing different types of content on a website. It describes the purpose and key fields for each module and how to add or import content using the module interfaces in the Tendenci admin area. Overall, the document serves as a guide for navigating and utilizing Tendenci's different content creation and management modules.
Modern SharePoint sites offer new Team and Communication sites; site themes and designs; new and updated web parts; enhanced lists and libraries; hub sites; integration with Flow, PowerApps, and Power BI; and much more.
Live Webinar: Market to Who Matters - How to Get Started with Advertising on ...LinkedIn
LinkedIn offers growing businesses an easy, self-service advertising platform to generate leads through Text Ads and Sponsored Content. Marketers can target their desired audience and drive them to landing pages. Text Ads display text links while Sponsored Content appears in the LinkedIn news feed. It is important to use compelling creative assets like relevant images and concise headlines and descriptions to engage professionals on LinkedIn. Testing different ad variations is also recommended to optimize performance.
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Lcp migration how_to_guide (2) (3)
1. Recruiting Solutions
Migrating to the New LinkedIn Career Page
Important Migration Information
We've recently updated the LinkedIn Career Pages
(LCPs) with a new design that provides a more flexible,
captivating showcase for your brand and messaging —
allowing potential candidates to focus on the
information that matters most to them.
You or another Company Page Administrator on
your team will need to migrate your page's content
by October 31st. If you don't take action by the end
of the migration period, your page will automatically
be transitioned, which could result in lost content.
This guide is broken into two sections:
Page 1: Quick-Start Migration Information
Pages 2-4: Reference Guide
• Migrating Your Page – Detailed Instructions
• Page Features
• Refresher: Targeted Audiences (Gold and Platinum
pages)
• Helpful Tips
• Detailed Specs
Quick-Start Migration Steps:
Migrating your page is easy. To begin:
1. Go to your LinkedIn Company Page.
2. Under "Admin Tools," click "Upgrade to new
version." (Existing content will be transferred over
from the old version, when possible)
3. Check to make sure all your text fits, as some
modules (Overview and Employee Testimonials)
have been streamlined.
4. Download and re-upload your banner image (you
can keep the same image or update to a larger
format)
Important Changes:
Changed Module Actions Required
Company Summary Complete change by
Oct 31 to avoid automatic
shortening upon migration.
Revise text length (from
3,000 to 500 characters)
Employee Testimonials Complete change by Oct 31
to avoid automatic
shortening upon migration.
Revise text length (from 500
to 200 characters per
testimonial). Select two
employees to feature
Banner (Expanded
size!)
Complete change by Oct 31
to ensure transfer of
existing banner to new
dimensions (974x240px)
Note: You can download
your existing banner to edit
or simply re-upload into the
new page
Custom Module Previous Text & Image
modules have been merged
into one new “Additional
Information” module
Optional: Transfer content
from existing modules, or
add new content
Expanded module consists of
a video or image, up to 500
characters, and up to 5 links
Contact Us None. Removed to create a
more focused candidate
experience
Company Benefits None. Removed to create a
more focused candidate
experience
Tagline & Subheading
(New!)
Create a tagline (70 characters
max) and subheading (100
characters max)
2. Migrating Your Page – Detailed
Instructions
Note: We strongly recommend making a back-up of
your old page by copying existing content into a Word
or text file.
After October 31st, all un-migrated pages will be
automatically converted to the new layout. Follow the
steps below to ensure your Career Page is optimized
for the new layout and that you have a smooth
migration experience.
When you’re ready to migrate:
1. Go to your Career Page, click “Admin Tools,” and
select “Upgrade to new version”.
2. You’ll be taken to the edit view for the new LCP
layout.
• As much content as possible will be transferred
over from the old version, including:
- Overview text (will be truncated if over 500
characters)
- Two employee testimonials (will be truncated
if over 200 characters)
• Some items, such as “Contact Us” and certain
custom modules, will not be ported over. Refer
to the “Important Changes” section above for
full details.
3. Once you’ve reviewed your content and made any
necessary changes, click “Publish.” Remember,
migration is irreversible. Once you click
publish, your page will be permanently
converted to the new layout, and any old
content will be lost.
4. For targeted audiences (Gold & Platinum pages):
Each targeted audience is a different copy of the
page, and they must all be migrated separately.
Be sure to repeat steps 1-4 for each audience.
Reference Guide
Editing and Administration
You can designate up to 25 administrators who can
edit your LinkedIn Career Page. The “Administrator”
role includes editing rights on all parts of your
company’s LinkedIn Company Page, including
“Company Overview” and “Products & Services.”
To view the list of administrators or designate new
ones, go to the Company Overview tab, click “Admin
Tools,” select “Edit” from the dropdown, and find the
section titled “Company Pages Admins.”
Customizable Modules
The following modules enable you to deliver a
personalized message to your target audience.
Banner Image
Use this large, front-and-center image to capture the
attention of your audience and showcase your
employment brand.
Editing: In the Edit view, click “Edit Image” and
“Upload Photo.” Make adjustments by dragging and
resizing the yellow rectangle. When you’re satisfied,
click “Save Photo.” (Optional: specify a URL to make
image clickable and link to other assets)
Note: To transfer your existing banner, follow these
steps:
1. After you have clicked Edit Image, click the link
to download your current banner
2. Then, re-upload the image to the page in the
same window
3. Make adjustments by dragging and resizing the
yellow rectangle
Page Features
This section contains a summary of the features
available for Silver, Gold, & Platinum Career Pages.
See the end of document for detailed specifications
including character limits and image dimensions.
Tagline and Subheading
Communicate the heart of your branding message
clearly with a succinct and prominent headline.
Tip: Aim to make an impression with a memorable and
to-the-point tagline
About the Company
Create custom content to reinforce your branding
message through text, a video or image, and
helpful links.
Note: We’ve shortened the text limit to keep
candidates focused. Be sure your text fits the new
format.
3. Employee Spotlight
Employees can be powerful advocates for your
company. This section allows you to share up to two
employee testimonials.
Tip: Select employees who have a LinkedIn profile
picture to make a stronger impression
Note: There is now space for two employee
testimonials, and we’ve shortened the text limit to
keep candidates focused. Be sure your text fits the
new format.
Additional Information
Use a second custom module (identical in layout to
“About the Company”) to tell candidates what makes
your company unique. Many customers use this
module to provide additional differentiation—for
example, to highlight company culture, employee
benefits, or information specific to a member’s
location or job function.
Tip: For Gold and Platinum pages, choose content for
each version that will really resonate with the
specified audience
LinkedIn-Generated Modules
The following modules are automatically generated by
LinkedIn and help to provide a personalized
experience for visitors to your page. These modules
do not require action on your part and are grayed-out
in the edit view.
• Jobs: Displays personalized job recommendations to
each member, based on his or her profile and other
factors. Our data shows that jobs are the top area of
interest for visitors to LinkedIn Career Pages! Make
sure all of your positions are represented on LinkedIn.
• People: Shows members how they’re connected to
your company by displaying employees, sorted by
relationship to the member.
• Where Employees Come From: Provides potential
candidates with unique insights and helps them get a
sense of your “company DNA” by showing top
former employers of current employees.
• Page Statistics: Gives your company access to stats
and insights on who’s visiting your Career Page. To
view, click the “Page Statistics” tab and filter by
“Careers.” This is viewable only by your company’s
admins.
Refresher: Targeted Audiences
(Gold and Platinum Pages Only)
Note: As mentioned above, when migrating from an
old Career Page to the new version, each targeted
audience must be migrated individually.
Targeted Audiences allow you to tailor all of your
messaging to the viewer based on their LinkedIn
profile by creating separate versions of the pages for
different audience groups. The Gold Career Page
allows up to 5 targeted segments (including the
default), and the Platinum Career Page allows up to
30 segments.
All previously created audiences will appear at the top
of the Edit page. From this page, you can:
• Edit a particular segment by clicking that segment,
then editing content just as you did with the Default
page
• Change targeting settings, by clicking “Settings”>
”Edit Audience Targeting”
• See how a page will appear to the target audience,
by clicking “Preview”
• Remove a targeted segment, by clicking “Settings”>
”Delete”
Audience Targeting Options
Just as before, you can choose each audience based
on five dimensions: Company Size, Job Function,
Industry, Seniority, and Geography. For effective
targeting, be sure to select mutually exclusive
audiences.
Tips: Make sure your segments are not too narrow. As
you refine your targeting selections, you’ll see
the approximate size of the target audience at
the bottom of the dialog box.
Once you have finalized the audience characteristics,
click “Save and Exit.”