RunSignup's race websites are dynamic, flexible, and beautiful. Learn how to make yours the best it can be!

1. Hello!
I am Matt with
RunSignup
I am here because I love teaching
others how to build websites.
You can find me at:
training.timingmatt.com

2. A Better Website Solution

3. Traditional Website Complaints
▷ Website separate from registration and fundraising
▷ Difficult to update or make changes
▷ Can’t keep up with website security
▷ Not mobile friendly
▷ Too costly
▷ Outdated

4. What Do I Get
With My Free
Race Website?
Let’s start with the basics!

5. Out-Of-The-Box Features
▷ Professional Website
▷ Your Brand First – No Ads
▷ Easy to Customize
▷ Photos
▷ Call to Action Buttons
▷ Participant Lookup
▷ Registration Management
▷ Results

6. But Wait, There’s More!!!
▷ Search Engine Optimized
▷ Mobile Responsive
▷ Built In Analytics
▷ High Availability
▷ Data Driven
▷ Secure PCI Level 1
▷ CCPA Compliant

7. “The service may be free but the
quality is still sky high.
- Bobby B

8. We Make Our Process Easy
Domains
Finish by branding
the website with a
custom domain.
Content
Create and
customize the
content for your
website.
Cover Page
Explore the magic
of cover pages to
make your
website pop.

9. Quick
Navigation
Tricks
Move back and forth between the dashboard
and your website with ninja-like speed!

10. Race Dashboard Menu Search
Don’t forget…
The Menu Search is your friend!

11. Race Dashboard Header
▷ Quick Switch for Multiple Races
▷ Race Status Indicator
▷ View Website to See Changes
▷ Other Reports and Info

12. Race Page
Customizations
Let’s dive in!

13. Default Race Website
Out of the box it comes with all of
the technical details and
infrastructure previously
mentioned, but the next step is to
brand your event and add content.
Menu tabs are automated based
on content and features.

14. Automated Content Gets You
Started
▷ Data Driven Content
▷ Price Increases
▷ Refund Policy
▷ Google Map Directions
▷ Questions Form
▷ Social Media Share Icons
Take advantage of the automated
content that works for you 24x7.

15. Race Page Options
This presentation and the
bulk of website design
customizations are going to
be centralized under the
Race >> Race Page tab as
shown here.

16. Race Theme
Options
Colors and shiny objects!
Race >> Race Page >> Race Theme

17. Horizontal Race Template

18. Vertical Race Template

19. Template Options
▷ Design & Layout Options
▷ Social Media Feeds
▷ Custom Tagline
▷ Countdown Clock

20. Color Scheme
▷ Match Your Theme or Logo
▷ Default Options
▷ Review Color Choices

21. Race Logo
▷ Show Off Your Brand
▷ Be Careful With Customizations
▷ Square Logos Work Best
▷ Recommended 400x400

22. Race Banner
▷ Custom Banner or Photo
▷ Croppie Coming Soon!
▷ Must be 1200px by 400px

23. Race Theme
Progress Check

24. Custom
Sections
The backbone of your website!
Race >> Race Page >> Custom Sections

25. Create Custom Sections
▷ Referral Program
▷ FAQs
▷ Race Highlights
Build out your content to make it
feel like a real, professional
website and not just a registration
page.

26. Advanced Options
▷ Page URL
▷ Attachments
▷ Embed Video or Widget

27. Custom
Content Display
Showcase your content!
Race >> Race Page >> Custom Content Display

28. Custom Content Display
▷ Control Navigation
▷ Organize Flow
▷ Advanced Options

29. Race Theme
Progress Check

30. Menu Order
Make your site easy to navigate!
Race >> Race Page >> Menu Order

31. Menu Order
▷ Click and Drag
▷ Reorder Sub Navigation
▷ Hide and Draft Mode

32. Race Theme
Progress Check

33. Cover Page
Make your website POP!
Race >> Race Page >> Cover Page

34. Cover Page Intro
▷ Mobile Optimized Landing Page
▷ Customizable Header and Content
▷ Branded for your race
▷ Drive action with custom buttons
▷ Advanced Transition Options

35. Header Banner
▷ Mobile Optimized Landing Page
▷ Customizable Header and Content
▷ Branded for your race
▷ Drive action with custom buttons
▷ Advanced Transition Options
▷ Up to 5 Banners ▷ Swap, Edit, and Customize

36. Header Content
▷ Name Your Header
▷ Optional Custom Text
▷ Preset Button Actions
▷ Race Theme Colors Auto
Applied

37. Photo Upload Options
▷ Croppie Tool
▷ Zoom With Slider
To Set Positioning
▷ Recommended
Image Sizes
▷ 2000x800 for full
▷ 900x360 for split

38. Cover Page Content
▷ Multiple Content Options
▷ Imagination is the Limit
▷ Race Theme Colors are
Auto-Applied
▷ Data Components for
Dynamic Content

39. Creating Your Content
▷ Content Types
▷ Edit Mode
Options
▷ Add a Column
for Split
Content

40. Split Content Example

41. Custom Actions Example

42. Content Video Example

43. Data Components Example

44. Email Capture Form
New Lead Page Generator!
Perfect to capture
participant info and tell
them why they should do
your race!
Email Marketing >> Email Capture

45. Race Theme
Progress Check

46. Domains
Connect your website to the Interwebz.
Race >> Race Page >> Domains

47. Want big impact?
Use big image.
VancouverTrailRun.com

48. Website Infrastructure
▷ Security
▷ Availability
▷ Scalability and
Performance

49. Domain Setup Process
Point Domain
Set the A Record
and CNAME
record.
Access Domain
Get your own
domain or login to
your domain
manager.
Prove
Ownership
Set TXT records.
RunSignup gets an
SSL Certificate for
your domain.

50. Where Is My Domain?
▷ https://whois.icann.org

51. Add Your Domain or
Subdomain

52. Pending Ownership Validation

53. Pending Client Installation

54. Complete!

55. Domain Gotchas
▷ Copied wrong info
▷ Multiple A Records
▷ Pointing existing website with
content will break old links
▷ We don’t own the domain
▷ Requires a Payment Account
▷ Must log in to domain
separately (similar to other
*signup.com versions

56. And Remember…
NEVER TOUCH THE MX RECORD!!!!
We don’t provide email hosting. ☺

57. Place your screenshot here
And Voilà!
Now you have a fully functional and
professional website for your event!

58. Website Design Recap
Content

59. Website
Examples
Show us your websites. We love seeing customer
examples that inspire!

60. Lake Conestee 50k
▷ Keep it simple and classic
▷ Event tiles show choices
▷ Use color scheme to enhance
▷ Course preview videos
▷ Easy social media integration

61. Ville to Ville
Craft Brew Relay
▷ Scenic images that inspire
▷ Content blocks that tell the story
of the race
▷ Highlight sponsor levels

62. Gem City Classic
Advanced Running Project
▷ https://gemcityclassic.com
▷ Color Scheme Image Overlays
▷ Advanced Running Project
branded to set participant
expectations

63. #NFStrong 5k
▷ Call to action buttons to
help participants navigate
▷ Add content blocks to
highlight messaging
▷ Break up the blocks with
video and color offset

64. Peak 2 Brew Relay
▷ Think outside the content box
▷ Custom button for bundle
▷ Highlight best deals and
options with content

65. May The Course 5K

66. Thanks!
Any questions?
You can find me on the trails in Vancouver!
training.timingmatt.com
matt@runsignup.com