The document provides a checklist for auditing and optimizing a LinkedIn profile. It lists several key aspects of a profile that should be checked, including having a professional photo, banner that represents your brand, a customer-oriented headline, an "About" section with keywords and contact details, and a public URL that includes your name. It also provides tips and external links for each item to help users improve their profile and become "LinkedIn smart."

1. LINKEDIN
CHECKLIST
Your Personal
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2. Do you want to
create a perfect
professional
LinkedIn Profile?
belinkedinsmart.com

3. Use this checklist
to audit main
aspects of your
LinkedIn profile.
belinkedinsmart.com

4. Do you have a
professional
profile photo?
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1

5. If not - make sure that you
upload a professional profile
photo.
Check and analyze your LinkedIn
profile photo here:
snappr.co/photo-analyzer
or
photofeeler.com
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6. Is your LinkedIn
banner
representing you
and your brand?
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7. Design your own banner or ask
a freelance to help you.
Use pre-made template here:
canva.com
belinkedinsmart.com

8. Is your headline
customer-
oriented and
professional?
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9. Make sure that your headline is a
customer-centric and free of
abbreviations, lingo, and cliché
words.
Use this simple template:
I help [ideal clients]
to do
[your solution]
[your profession]
[your brand]
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10. Does the "About"
includes keywords
and your contact
information?
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11. The "About" section should be
written in 1st person.
It is not your CV - it is a story.
Be customer-centric.
Include your keywords.
Include contact details.
Check your profile here:
resumeworded.com
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12. Does your
public URL
includes your
name?
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13. Check your public URL and if
needed - change it.
Include your name in it.
linkedin.com/in/YOURNAME
Click on your profile and see
upper right corner "Edit public
profile & URL"
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14. Do you need a help with your
LinkedIn Profile?
Get in touch with us.
www.belinkedinsmart.com
WhatsApp: +971 55 781 5760
belinkedinsmart.com

15. LINKEDIN
CHECKLIST
Your Personal
belinkedinsmart.com