The document provides an overview of LinkedIn as a professional social networking platform used for expanding professional networks and finding job opportunities. It emphasizes the importance of maintaining an updated profile, having a professional picture, and engaging with industry groups to enhance credibility and connections. Additionally, it highlights LinkedIn's value for both personal branding and company visibility.

1. SOCIAL
MEDIA
101How to use LinkedIn
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2. Short video on LinkedIn:
LinkedIn is one of the largest professional SNS started from
the USA to connect and expand professional network with
career information, skills, and academic background, and
now a lot of companies look for their potential employees
through it.
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WHAT IS
LINKEDIN?
https://www.youtube.com/watch?v=ZVlUwwgOfKw

3. 450 MILLION
USERS

4. Free version are available for users
LinkedIn Pro is great for recruiters and those
looking for a job
Makes it easy to stay connected with people in
your industry
Great way to build your credibility
Linked In Overview

5. Have a professional profile picture
Complete profile
Write a catchy headline and summary - this is the most
important part of your profile. It should be an attention grabber
Join groups in your industry to stay up with trends.
Connect with people that you would like to meet and message
them.
If you have a business profile, connect your social media
accounts
Make sure your employees use your company name on their
profile
Add current network to your Linkedin
Endorse and compliment others you've worked with
9 Easy Ways To Thrive On LinkedIn

6. WHAT DOES A GOOD
PERSONAL LINKEDIN
PROFILE LOOK LIKE?
Personal LinkedIn Profile
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Here's a link to an article that talks about the essentials of great personal profiles:

7. SO WHAT DOES A GOOD
BUSINESS LINKEDIN
PROFILE LOOK LIKE?
Business LinkedIn Profiles
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Here's a link to an article that talks about the essentials of great business profiles:

8. Do NOT use LinkedIn if you don't plan on
updating it regularly.
Remember: You are who Google says
you are
Did you know that most people’s
LinkedIn profiles rank higher in Google
search than their company’s websites?
If you have an old profile, with no
connections, a 10 year old picture – or
worse yet, no profile picture – you lose all
credibility.
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IS LINKEDIN FOR YOU?

9. People do business with people that they
like.
Research has shown that people will buy
products, even if it’s an inferior product
and even if it’s more expensive, off
someone they like compared to someone
they don’t like
The second most viewed page on a
company’s website is the about us
section. It’s blatant proof that people buy
into people not companies.
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WHY IS LINKEDIN
GREAT FOR COMPANIES?

10. Perfect for creating professional
connections.
Best place to find work
Great way to keep up with your industry
Make connections with people you would
never be able to make before
Showcase your talents and expertise
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WHY LINKEDIN IS
GREAT FOR PERSONAL
USE:

11. THANK YOU
FOR YOUR
TIME.
I hope you enjoyed
the presentation.
KINDER MEDIA CO.