This document provides tips on how to use LinkedIn to create brand awareness. It recommends having a complete LinkedIn profile that promotes your brand, connecting with clients who know and trust your brand, using LinkedIn events and groups to engage others, and using ads and messages to target clients. Regularly reviewing profile stats and ensuring staff follow social media guidelines can also help promote your brand on LinkedIn.

1. How can I use LinkedIn to
create brand awareness?
Danny Bermant
@brainstormdsgn #LiBrands

2. LinkedIn is 277% more successful than Facebook or Twitter
in generating new leads

3. Your LinkedIn profile is part of your brand. Ensure that it
adequately promotes you!

4. Ensure that you target the right clients for your
recommendations

5. Avoid connecting to strangers. You want to build a network
of contacts who know, like and trust your brand

6. Enhancements to your LinkedIn profile (1)

7. Enhancements to your LinkedIn profile (2)

8. Enhancements to your LinkedIn profile (3)

9. Use LinkedIn events to promote your brand

10. You can share polls on LinkedIn groups and even on
external websites

11. Having a profile in multiple languages will give you wider
access to your target markets

12. Regularly review your profile stats to see who you’re
attracting

13. Ensure you have a fully completed LinkedIn page for your
company

14. Different products and services can be displayed for
different territories

15. You can create stand alone pages for each of your services

16. Group discussions are a great way to engage with other
users (and great for sharing links to blog posts)

17. Open vs Closed LinkedIn groups - choose carefully!

18. By managing your own LinkedIn group, you have another
avenue to promote your business to your connections

19. LinkedIn Ads enable you to target geographic areas,
specific companies, and specific management tiers

20. Use InMail to get in front of your target clients

21. HP Answers used InMail, LinkedIn display ads and Twitter
posts to attract users to their group

22. To view the case study, go to http://bit.ly/uTj51S
(url is case sensitive)

23. If you employ staff, ensure that you provide social media
guidelines

24. If you enjoyed today’s presentation, you may be interested
in..
Social Media to help you promote your business
http://www.brainstormdesignltd.com/training/social-media-training.php
Social media for Business to Business sales
http://www.brainstormdesignltd.com/training/business-to-business.php
How to use LinkedIn win new clients
http://www.brainstormdesignltd.com/training/linkedin-training.php