This document provides tips for using LinkedIn to promote brand awareness, including having a professional profile with a headshot and clear description of value, creating a company page to list products and services, engaging in discussions to share content, and managing a LinkedIn group. It also recommends having social media guidelines and a coherent strategy across all channels to improve branding.

1. How can I use LinkedIn to
promote brand awareness?
Danny Bermant
@theidm @brainstormdsgn #LiBrands

2. LinkedIn is 277% more successful than
Facebook or Twitter at generating leads

3. LinkedIn profile should include professional
headshot. Subheading should explain
how you add value

4. Your profile can include multiple positions

5. Personalise your recommendation requests

6. Avoid connecting to people you don’t know

7. Enhancements to your LinkedIn profile (1)

8. Enhancements to your LinkedIn profile (2)

9. Enhancements to your LinkedIn profile (3)

10. You can also create status updates for
your company page

11. List your products and services on
your company page

12. LinkedIn discussions are a great way to engage
with other users (and share your blog posts)!

13. By managing your own LinkedIn group, you have
another avenue to promote your business to
your connections

14. Open vs Closed LinkedIn groups. Choose carefully

15. HP used LinkedIn to improve brand perception

16. You can view this case study online
http://bit.ly/GSvQ7C

17. A coherent social media strategy will ensure that
all your channels are working in harmony…

18. Ensure you have social media guidelines for your
staff

19. Any questions?
Post your questions using the #LiBrands
hashtag and I will reply following this
morning’s presentation