LinkedIn for Your Job Search

For Your Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
July 17, 2023

2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available online at SlideShare (no recording)
Workshop is interactive, Q/A & Parking lot
Red Arrows

3
Outline for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings

4
Goals for session
Goals
Recognize the differences in a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent(s) in LinkedIn
Research employers on LinkedIn & the Internet

5
LinkedIn - What is it & Why use it?
Over 930 million professionals in more than 200 countries use LinkedIn to
connect, exchange information, ideas & opportunities!
 More than 90% of recruiters search for candidates on LinkedIn
 45 million people use LinkedIn to job search weekly
 6 people are hired on LinkedIn every minute
 77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business

6
LinkedIn Profile - Introduction Card

7
Use the More
button to reveal
additional
options
including the
Connect

8
LinkedIn Profile - Introduction Card

9
LinkedIn Navigation Tab - Home

10
LinkedIn Navigation Tab - My Network

11
LinkedIn Navigation Tab - Jobs

12
LinkedIn Navigation Tab - Messaging

13
A Very Important Messaging Setting!!!

14
LinkedIn Navigation Tab - Notifications

15
LinkedIn Navigation Tab - Me

16
LinkedIn Navigation Tab - Work

17
Adding a Custom Banner
Providing a custom banner enhances a profile

18
Use relevant image
of your profession
or brand
1600 x 400 pixels is
suggested banner
size

19
Upload a Photo
option allows
you to adjust the
image to size

20
Editing Your Profile Contact Info
Check your contacts for email & phone

21
Editing Your Profile Contact Info
Your contact info should include email & phone

22
LinkedIn's Career Explorer
Career Explorer identifies transferable skills
https://linkedin.github.io/career-explorer/

23
Begin by identify a job title
LinkedIn makes suggestion based on key words

24
Default setting changes from high to low
Find jobs on LinkedIn that match your skills

25
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting activity updates & add media
7. Build your network of connections
8. Recommendations
9. Following target companies
10.Join Groups

26
Best Practice - Photo
Passport photo with a professional appearance
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg

27
Best Practice - Headline
List skills or
provide a UVP
(unique value
proposition).
Never use the
word “Searching”
or “Opportunity”
in your headline!
Save that for your
About section.

28
The About section could start with email address and contact
information on the very first line
Paragraph one should be about what you do, your job titles, work
experience, defined skills and industry keywords
Paragraph two should show how you have added value to a
previous employer - recap a story or more (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”
Best Practice - About

29
Examples of an About Section

30
Best Practice - Skills
Three skills are displayed but you can have 50 skills
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill

31
LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save to add it to
your profile
Or type in a skill to
add it to your profile

32
You can select the
role in which you
gained the
experience
Multiple positions
can be selected for
the skill

34
Best Practice - Skills & Endorsements
Click on the
editing pencil to
arrive at this
screen.
Two options when
clicking on the 3
dots symbol.

35
Click on the symbol
and drag the skill to
the new position.

36
Endorse connections to receive endorsements

37
Best Practice - LinkedIn Skills
When you click on the
Demonstrate Skills button it
opens this page
You can Demonstrate
transferable skills by writing
or recording a response that
will be included with relevant
job applications
Take Skill Assessments is a
feature that is getting traction

38
Demonstrate transferable skills by writing (200 - 4,000
characters) or recording a video response (2 minutes)
that will be included with relevant job applications

39
Completing Skill Assessments may benefit your job search

40
You are able to
earn the badge
by answering
questions
You can retake the
quiz if you do
not reach the top
30% level on the
first attempt

41
It is imperative to add all your skills to your profile
You might ask yourself why is this important?
This Is Why I Emphasize Skills

42
Best Practice - LinkedIn Job Search
LinkedIn has many tools to enhance job search
Covertly letting Recruiters know you are open to work
Overtly informing Everyone you are #Opentowork
Overtly informing Everyone you are #ONO
Review jobs Recommended for you by LinkedIn
Search for job openings by title, skill, or company
Create relevant job search agent(s) in LinkedIn

43
Best Practice - LinkedIn Job Search
LinkedIn suggestions based on profile, skills, company, etc.

44
Best Practice - #OpenToWork
Several options exist
for the #OpentoWork
option
Click on the Get
started hyperlink
option to start the
step by step process

45
Add several
job titles that
would be
appropriate
for you
The maximum
number of
job titles you
can insert is
ten now 5!

46
Select from
Location
types and
areas, Start
date and an
Employment
type

47
Select Recruiters
only or All
LinkedIn members
You can edit
#OpenToWork
status
Note: If you are employed and you
select All LinkedIn members people
at your company can view your
status

48
LinkedIn offers to
post your
#OpenToWork as
a generic status
Click on the Start
a post button to
customize the
message

49
The post
should be
concise and
focused on
what you are
seeking

50

51
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search
Best Practice - Job Search Agent

52
Strategic Guideline - Job Search Agent
All filters allow
for expanded
searching by
Date posted,
Experience
level,
Company
and more….
Searches can be filtered on many criteria & saved

53

54
Utilize filters to
target your ideal
position &
company
New filters have
been recently
added
Under 10 Applicants,
In Your Network &
Fair Chance
Employer

55
Best Practice - Job Search Agent
Apply on the Company website

56
LinkedIn Job Applications
The Apply button prompts you to share your profile

57
LinkedIn Easy Apply Application
ONLY use Easy Apply if NOT listed on Company Website

58
LinkedIn Easy Apply Application
Easy Apply takes you
through several
screens for the
application process.
Paul Cameron counsels
on why not to use a
LinkedIn Resume

59
LinkedIn Easy Apply Job Application
Easy Apply shows your application progress

60
LinkedIn Easy Apply Job Application
One step in the application
process is sharing your work
experience section but only
includes a limit of ten positions
Self identification are other
questions that may be included
You have an opportunity to review
the application before
submitting it

61
Job Tabs - Interview Prep
LinkedIn has multiple features for job search

62
Interview Prep provides sample Q & A with video & tips

63
Categories button offers additional questions

64
Play video to understand framework & read tips

65
LinkedIn allows for verbal and/or written practice

66
The Job Seeker
Guidance
option in the
Jobs tab
introduces
LinkedIn
Learning
Job Tabs - Job Seeker Guidance

67
Analytics & Tools
Your Analytics are
only visible to you

68
Best Practice - Your Activity
Posting can be about
articles, recognition, etc.
Try to include an article
hyperlink, image or
video
Click on Show all activity
at the bottom to view
additional content

69

70

71
Best Practice - Add Media
Slideshare stores files to share on your profile/posts
Use in Posting, About, Featured or Work Experience

72
Your LinkedIn Network - 1, 2 or 3?
Three levels of connections

73
Best Practice - Build Your Network
Make your
invite more
personal!

74
LinkedIn recommends connections, alumni, etc.

75
Click on blue Connect button

76
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

77
Make it personal and engaging
There is a limit of 300 characters

78
After accepting a
connection
request, send
the person a
thank you note,
offer of help in
networking or
welcome them
to your network

79
2nd Level – Click Connect Button, Message
Locked

80
2nd Level - Click Connect or Message group member

81
Click on
More to
reveal
several
options
including
Connect

82
Building Your LinkedIn Network or Not

83
Building Your LinkedIn Network or Not
Another way to
remove
connections is
to view the
individual on
the network
tab

84
Best Practice - Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
Lastly, are your recommendations current?

85

86
First step is identify who to ask by typing a name

87
The 2nd step is to
define your
relationship and
position with the
individual by
selecting options
from the drop down
menus

88
The 3rd step is to
customize the
request and offer
an idea for their
comments.
Finish writing the
note and click on
the Send button to
complete.

89
Best Practice - Follow Companies
LinkedIn lists your
interests at the end of
your profile page
Keep current with your
target companies
LinkedIn enables you to
easily view news & jobs

90
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found
on their company page

91
Like,
Comment or
Repost to
engage with
a company

92
Additional Job search
agents can be specific for
your target companies
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the company

93
Who Viewed You?
The 5 most recent five people are identified with a free
account except those that want to remain anonymous

94
Best Practice - Join Groups
LinkedIn lists your
interests at the end of
your profile page

95
Best Practice - LinkedIn Groups
2 ways to
access
your
LinkedIn
Groups

96
Not all Groups are
created equal
Vary with members
#s and activity
You can manage
notifications,
change settings
or leave a group

97
You can view &
search the
members of a
group
This makes it easy
to message a non-
connection

98
This post from
Linked N Chicago
(LiNC)
illustrate another
reason to join
groups

99
LinkedIn Searching
Find people, companies, groups, etc. using search
Type in name or subject and press Enter key

100
LinkedIn Searching
Click on People to reveal categories; People, Jobs, etc.
Location, current company are 2 great search filters

101
LinkedIn Searching
Clicking All filters opens a dialogue box on the right

102
LinkedIn Searching
Location is a great search filters

103
LinkedIn Searching
All filters displays Company, School, Industry

104
LinkedIn Searching
All Filters allow for expanded searching by job title,
e.g. Recruiter or Talent Acquisition at a company

108
LinkedIn Settings
There are three
profile viewing
options
You want to let
individuals and
companies
know that you
are looking at
them

110
McHenry County Workforce Network
July Career Workshops & Services
Free Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com

111
Success Stories
Kelly C. – Customer Service
Improved her profile after workshops to get found & hired
Connie K. – CSX Manager
Attended workshops and “never imagined….I would get this offer and salary”
Liz Z. – Graphic Design
Incorporated my recommendations from Zoom sessions and offered job
Lana H. – IT Support
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!

112
Upcoming Webinar Events
LinkedIn Strategic Guidelines
Wednesday July 19, 2023 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Wednesday August 2, 2023 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday August 7, 2023 from 10:00am to 12:00pm
Network to Success
Building Confidence
Wednesday August 9, 2023 from 1:00pm to 3:00pm

Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

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