There are more than 200 million professionals and companies on LinkedIn, but the fact is, most aren’t coming anywhere close to getting the most out of this powerful social tool. One of my specialties is helping companies find and attract clients and talent with LinkedIn. Let me show you how you can do more with and get more from LinkedIn. You will learn: - How to ensure that your company and your profile are credible, searchable and findable - How to leverage connections effectively - How to optimize your professional profile to be credible, search-friendly and brand-aligned - Basic and advanced LinkedIn usage - Connection strategies for balancing reach and trust - Group etiquette and content sharing

1. LINKEDIN AND SOCIAL MEDIA
STRATEGY FOR CUSTOMER
AND TALENT ATTRACTION
Craig Fisher
Head of Strategy, fisher VISTA
CEO TalentNet, LLC
cfisher@fishervista.com
Twitter Instagram @Fishdogs
214.394.0909

2. PROSPECTING REVERSED
HOW TO GET FOUND AND LOOK LEGIT
WHEN THEY CHECK YOU OUT
! Talent and prospect attraction should be attractive
! Don’t be a job spammer or sales spammer
! Do share great content and
tell a good story online
2

3. SHARING CONTENT=
MORE ENGAGEMENT
! According to Facebook, photos and videos posted to
Facebook create anywhere from 100%–180% more
engagement than the average post.
! Facebook now demotes edgerank
for Page Status Updates with
no visuals attached
3

4. EVERY PERSON IS A
BRAND AMBASSADOR
4

5. PEOPLE DO BUSINESS
WITH PEOPLE THEY
! Know
! Like
! Trust
5

6. SOCIAL MEDIA IS
SOCIAL (PERSONAL)
6

7. BE A GREAT RESOURCE!
Professional
Personal
Company
! Career Tips
! Lifestyle
! Product
! Business Tips
! Vacations
! Support
! News Items
! Family
! Culture
! Industry Information
! Hobbies
! Social Media
! Humor
BE CREDIBLE AND HELPFUL!
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8. PROFESSIONAL RELATIONSHIPS
BEGIN WITH A FOCUSED PROFESSIONAL
! What is your goal?
! Who is your target audience?
! What message do you need them to hear?
THINK OF YOUR
LINKEDIN PROFILE AS
A MARKETING
DOCUMENT TO ATTRACT
YOUR TARGET AUDIENCE
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9. BE FOUND!
! SEO for your own name
! SEO for your search terms
! Make sure you have a good
profile pic!
! If you are going to share content
you should look legit when your
audience checks you out
of traffic from Google
organic search results go
to the first item listed.
9

10. SEO – OWN YOUR NAME
The “other” Craig Fisher
10

11. SEO – OWN YOUR SEARCH TERMS
No way!! …WAY!
11

12. SEO – USE KEY WORDS
! Your name
! Locations
! Keywords people
would use to find you
or your company
! Skills you recruit for
! Company Name
! Industry keywords
12

13. UNCHECK THE BOX
13

14. CHECK THE BOX
14

15. USE UPDATES STRATEGICALLY
15

16. SUMMARY
Say what
you do
Show
you’re
better
Be
human
Provide
keywords
16

17. SEO – EXPERIENCE
Job tags
(keywords)
17

18. 78%
50%
of CMOs think
that custom
content is the
future of
marketing
Nearly 50% of
companies now
have content
marketing
strategies
3/5
Of the largest U.S.
recruiting teams
share 3rd party
content on their
Linkedin company
page
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19. 19

20. 20

21. HRMARKETER INSIGHT
21

22. HRMARKETER INSIGHT
22

23. 23

24. FACEBOOK GRAPH SEARCH
The most powerful social search engine, period.
24

25. 25

26. 26

27. Simplewash helps you clean up your Facebook profile.
27

28. ! Build your network
! Manage your lists
! Share content
! 5:1 Ratio
28

29. Instagram
@fishdogs
Statigram works with your Instagram account to help you grow a social-rich media strategy,
effectively interact with your community and measure your efforts with metrics. Follow me and see how
I do it at instagram.com/fishdogs.
29

30. JobGram - 'Send visually engaging job opportunity strauight to the people'
PinTheJob - 'Jobgraphics'
Vine (Apple app) - 'Create short, beautiful, looping videos.’
RESIZE.IT- A site to easily resize all of your images quickly.
VISUAL.LY- Beautiful infographics. They even have a CORGI ONE!
PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo.
EASEL.LY- Not just a way for you to create infographics, but a way to share too.
TABLEAU- Numbers look at tad boring all alone, time to visualize some of that data.
WORDLE- Tool to generate sweet word clouds.
ISSUU- Create online magazines.
If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then
that.' < One of Craig's all-time favorite tools
Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online
presence.'
SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.‘
Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.'
Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through
the day.'
Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community
management.'
30

31. Want help with social media or other marketing and media relations projects? Check us out.
31

32. THE COOLEST
TOOL IS
YOU!

33. THANK YOU!
(YOU ROCK)
CRAIG FISHER
STRATEGIST ! SPEAKER ! TRAINER
Digital Strategy, Linkedin Training,
Social Media and Cool Tools
for Humans in Sales and Recruiting
cfisher@fishervista.com
Twitter @Fishdogs
214.394.0909