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Linkedin 6.0
The document provides tips and strategies for using LinkedIn as a prospecting tool. It discusses optimizing personal and company profiles for branding and SEO, advanced searching and saving techniques, growing your professional network, using LinkedIn groups for lead generation, and setting monthly goals for activities like connecting with new contacts and seeking recommendations. The presentation emphasizes how fully utilizing LinkedIn's features can help users stay informed, generate leads, drive revenue, and get found by potential clients and opportunities.
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Linkedin 6.0
- 1. 1/31/12 1 Using LinkedIn As a Prospec7ng Tool Presented by: Gordon Liametz, Founder Remember this… "Who do you know, that knows who you want to know?"
- 2. 1/31/12 2 Choose Your Goals for Today 1. Personal Branding 2. Corporate Branding 3. SEO for LinkedIn 4. Prospec7ng 5. Growing Your Network 6. LinkedIn Groups 7. Upgrade 8. Monthly Goals 9. But Wait…There's More • World’s largest professional network with 135+ million members in 200+ countries • Currently available in nine languages • Nearly two billion people searched on LinkedIn in 2010 • 81% of users belong to at least one group
- 3. 1/31/12 3 Leverage LinkedIn Prospec7ng Stay in Touch Get Informed Lead Generation Drive Revenue Be Found Find Your LinkedIn Network Personal Branding on LinkedIn (Prospec)ng Prep Work)
- 4. 1/31/12 4 Showcasing Two Brands Reinforcing Your Brand – “You” 1. Craa an informa7ve profile headline 2. Display an appropriate photo 3. Show off your educa7on 4. Develop a professional summary statement 5. Fill your “Special7es” sec7on with keywords 6. Update your status weekly 7. Recommenda7ons 8. Claim your unique LinkedIn URL 9. Share your work 10. Complete a 100% profile
- 5. 1/31/12 5 LinkedInApplications Post Personal Updates
- 6. 1/31/12 6 Corporate Branding (Prospec)ng Prep Work) Reinforcing Your Brand – “Company”
- 7. 1/31/12 7 Post Company Updates SEO on LinkedIn
- 8. 1/31/12 8 Op7mizing Your LinkedIn Profile to Improve SEO • Enrich your LinkedIn profile with relevant keywords • Make sure your public profile is set to display your profile informa7on • Create a unique profile URL for yourself • Create anchor text links to your professional websites • Include as much informa7on as possible in your profile. The following sec7ons are the most important in which use key words: Title -‐ Descrip>on -‐ Current -‐ Summary -‐ Special>es www.linkedin.com Prospec7ng
- 9. 1/31/12 9 Prospec7ng: Become an Advisor Prospec7ng on LinkedIn Companies
- 10. 1/31/12 10 Prospec7ng on LinkedIn Connec>ons Prospec7ng on LinkedIn Advanced Search
- 11. 1/31/12 11 Prospec7ng on LinkedIn Saved Searches Company Advanced Prospec7ng
- 12. 1/31/12 12 More Advanced Prospec7ng Ask For a Referral • Don’t say “We have the best hotel/service” or “We have a special offer to sell to sell you”… Try not to sound “pitchy” • Do say something like this: Dear xxxx: My name is xxx I work for xyz hotel and we share some of the same connec7ons/groups. I wanted to touch base with you and learn about your travel needs and see if we can help each other. Thank you,
- 13. 1/31/12 13 Growing Your Network Growing Your Network
- 14. 1/31/12 14 Growing Your Network Asking to connect is like sharing a business card. Other Ways to Grow Your Network • Connect with every professional person you come into contact with • Use your LinkedIn URL in your signature • Link to your LinkedIn profile on your website • Link to your LinkedIn profile on other social networking sites
- 15. 1/31/12 15 LinkedIn Groups LinkedIn Groups Groups
- 16. 1/31/12 16 UsingLinkedIn Groups for Lead Generation • Create your own LinkedIn group • Integrate LinkedIn groups into your marketing efforts Upgrade?
- 17. 1/31/12 17 Should You Upgrade? Monthly Goals
- 18. 1/31/12 18 RecommendedMonthly Goals 1. Secure XX new connec7ons per week 2. Join yourself to XX groups related to your market segments 3. Send custom educa7onal content/ resources to XX groups 4. Seek XX recommenda7on requests 5. Regularly update your status But Wait… There’s More!
- 19. 1/31/12 19 ButWait, There’s More… LinkedIn On Steroids
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- 22. 1/31/12 22 Takeaways! Takeaways For Today!
- 23. 1/31/12 23 Contact Us Gordon Liametz Founder & CEO Cell: 407-‐963-‐4766 Direct: 407-‐329-‐4853 gordon@revenueperformance.com hop://www.linkedin.com/in/revenueperformance 7901 Kingspointe Pkwy, Unit 17 | Orlando, FL 32819