This document summarizes key metrics and trends in the email marketing industry. It finds that while open rates are rising and bounce rates falling, deliverability rates remain inconsistent. Email continues to deliver high returns on investment compared to other channels. However, maintaining relevance and frequency is important, as consumers expect personalized, timely communications. Mobile usage is also growing, requiring email design optimized for all devices.
North American e-mail Marketing Trends @ 2014PhoneTrack
The document summarizes key findings from a report on email marketing trends in North America in 2014. It finds that email metrics like open rates and click-through rates improved over the past year. The increased use of mobile devices has positively impacted email engagement. While list growth remains a challenge, email marketers are taking a more diligent approach to list hygiene and content strategy to improve relevancy and reduce subscriber fatigue and inactivity. Ongoing regulation and scrutiny requires marketers to follow best practices to maintain high deliverability and compliance.
The document provides a summary of marketing data and trends from various research reports. It discusses increased spending by major advertisers in 2010 and optimism about the economy. Various charts show trends in media spending, including growth in TV and radio but declines in newspapers. It also discusses the increasing popularity of online news and willingness to pay for it. Additional topics covered include the importance of web and email in marketing, trends in email marketing tools, differences in costs between inbound and outbound lead generation, and search engine advertising costs.
Via our platform providers @ Hubspot.
The Marketing Data Box gives you more than the latest marketing facts. You get graphic info and in-depth analysis we want you to share.
The document provides a summary of marketing data and trends from various research reports. It discusses increased spending by major advertisers in 2010 and optimism about the economy. Various charts show trends in media spending, including growth in TV and radio but declines in newspapers. It also discusses the increasing popularity of online news and shift to digital advertising channels over print. Key facts highlighted include that 23% of Americans would pay for online news and that blogs have the lowest cost per lead of digital marketing channels.
The gap between subscriber response and engagement
The gap between mobile and desktop click and CTO rates
The gap between smartphone, desktop and tablet purchases
How email marketing helps to improve businessRamya K
An effective email marketing campaign can promote customer loyalty and trust, boost brand recognition and increase revenue...Get more tips and ideas for effective email marketing...
Lands’ End: High Quality Guaranteed – For Products and Email MarketingYes Lifecycle Marketing
Lands’ End has a rich heritage: it started in a Chicago basement office as a mail-order company for yachting gear in 1963. Since then, the retailer has evolved into a multichannel lifestyle leader with operations across the world. What hasn’t changed over the past five decades has been Lands’ End’s commitment to high-quality and timeless style, excellent service, and putting customers first.
In Lands’ End’s long history, the brand has never been one to shy away from changing with the times and trying new things, especially when it comes to marketing. Prior to 2013, Lands’ End generated consistent revenue through a solid email program that included transactional messages and marketing that incorporated segmentation strategies based on customer attributes, purchase history, and behavior. Lands’ End has enhanced its email program even further since coming on board with Yesmail, the email service provider within Yes Lifecycle Marketing—campaigns have become more targeted and automated.
North American e-mail Marketing Trends @ 2014PhoneTrack
The document summarizes key findings from a report on email marketing trends in North America in 2014. It finds that email metrics like open rates and click-through rates improved over the past year. The increased use of mobile devices has positively impacted email engagement. While list growth remains a challenge, email marketers are taking a more diligent approach to list hygiene and content strategy to improve relevancy and reduce subscriber fatigue and inactivity. Ongoing regulation and scrutiny requires marketers to follow best practices to maintain high deliverability and compliance.
The document provides a summary of marketing data and trends from various research reports. It discusses increased spending by major advertisers in 2010 and optimism about the economy. Various charts show trends in media spending, including growth in TV and radio but declines in newspapers. It also discusses the increasing popularity of online news and willingness to pay for it. Additional topics covered include the importance of web and email in marketing, trends in email marketing tools, differences in costs between inbound and outbound lead generation, and search engine advertising costs.
Via our platform providers @ Hubspot.
The Marketing Data Box gives you more than the latest marketing facts. You get graphic info and in-depth analysis we want you to share.
The document provides a summary of marketing data and trends from various research reports. It discusses increased spending by major advertisers in 2010 and optimism about the economy. Various charts show trends in media spending, including growth in TV and radio but declines in newspapers. It also discusses the increasing popularity of online news and shift to digital advertising channels over print. Key facts highlighted include that 23% of Americans would pay for online news and that blogs have the lowest cost per lead of digital marketing channels.
The gap between subscriber response and engagement
The gap between mobile and desktop click and CTO rates
The gap between smartphone, desktop and tablet purchases
How email marketing helps to improve businessRamya K
An effective email marketing campaign can promote customer loyalty and trust, boost brand recognition and increase revenue...Get more tips and ideas for effective email marketing...
Lands’ End: High Quality Guaranteed – For Products and Email MarketingYes Lifecycle Marketing
Lands’ End has a rich heritage: it started in a Chicago basement office as a mail-order company for yachting gear in 1963. Since then, the retailer has evolved into a multichannel lifestyle leader with operations across the world. What hasn’t changed over the past five decades has been Lands’ End’s commitment to high-quality and timeless style, excellent service, and putting customers first.
In Lands’ End’s long history, the brand has never been one to shy away from changing with the times and trying new things, especially when it comes to marketing. Prior to 2013, Lands’ End generated consistent revenue through a solid email program that included transactional messages and marketing that incorporated segmentation strategies based on customer attributes, purchase history, and behavior. Lands’ End has enhanced its email program even further since coming on board with Yesmail, the email service provider within Yes Lifecycle Marketing—campaigns have become more targeted and automated.
Data has become a fundamental part of personalized marketing communications. As media consumption habits have changed, with consumers preferring emails and direct mail over television and newspapers, marketers now rely on collecting customer data to drive targeted campaigns. Several case studies were presented that demonstrated how using customer data for segmentation and personalization led to improved marketing results, such as Toyota generating new sales leads and Repco increasing product sales by 13% through personalized emails and direct mail. Data-driven marketing is now essential for accountability, audience targeting, and building customer relationships.
What Direct Mail Messaging Do Seniors Prefer?Media Logic
Direct mail plays a critical role in Medicare AEP marketing campaigns, so creating pieces that will be opened and elicit response is key. Last month, we released the findings from Part 1 of our Medicare marketing report on seniors’ preferences related to direct mail designs. But when it comes to successful direct mail, design is only part of the equation.
In order for direct mail to be effective, the right messaging is also an essential element. Health care marketers must craft messages with the understanding of the Medicare factors that are most important to seniors.
To understand what messaging is most likely to resonate with the Medicare audience, we conducted an online survey of 250 adults aged 65 and older. We showed the participants various plan and product copy options, as well as numerous calls-to-action and offers – all to discover what messaging is most likely to get a response from this audience.
Should your direct mail highlight low cost or longevity, rewards or ratings? In this report, we answer these questions, plus share which talking points ranked highest among respondents, and which calls-to-action, offers, and copy options should be avoided. Read through all of our findings before the launch of your fall AEP campaign.
Importance Of E-Commerce Personalization in 20 Revealing StatsMojn
Personalization is quickly becoming a massive trend in online marketing and especially important in e-commerce.
We look at some of the most revealing recent statistics that show why active, real-time personalization is so important and what opportunities lie ahead of progressive modern marketers that are adopting it as we speak.
If you are interested in e-commerce email marketing make sure to check out our blog with weekly fresh resources for every e-commerce marketing team -> http://blog.mojn.com.
Email Marketing - From Best Practices to Best Results - Gina NykerkBrandAidConference
The document discusses the importance of conducting an annual email audit to create lasting and effective email marketing programs. It recommends evaluating four key areas: email strategy, email infrastructure, email practices, and data security. For each area, it provides questions to consider such as whether goals were achieved, delivery rates, email content performance, and security breaches. The overall message is that a thorough review process allows organizations to assess past performance and make informed decisions to improve future email marketing efforts.
Marketers are increasingly investing in email marketing but face challenges in personalizing emails. While consumers check their email daily and email influences purchases, they have rules for marketers - they want permission to be emailed, emails to display well on mobile, value in emails, and personalization. The document provides strategies for marketers to improve email marketing success, including tailoring messages to individual consumers, using consumers' real-time context, and ensuring a consistent experience across devices and channels.
This document discusses the shift from single-channel to multi-channel marketing. It presents 10 "laws" of multi-channel marketing aimed at dispelling myths about the relationship between direct mail and email marketing. Key points made include that the same consumers often respond to both direct mail and email, and that relevant messaging and offers are equally important for both channels. Successful multi-channel strategies integrate channels to provide customers with multiple buying options.
This document discusses the importance of multichannel attribution for marketers. It notes that consumers are increasingly device-agnostic and pick the most convenient channel. While many companies have basic digital attribution models, advanced multichannel attribution is needed to understand what marketing activities drive consumer actions. The document provides an overview of attribution and discusses how marketers are focusing more on cross-channel measurement and viewthrough conversions as part of multichannel attribution. However, cross-device attribution remains a major challenge for many marketers.
This document discusses best practices for direct mail marketing. It dispels common myths that direct mail is ineffective or outdated. US direct mail spending has remained consistent, and direct mail delivers a strong return on investment compared to other channels. The document recommends synchronizing direct mail with digital channels to boost response rates. Aligning direct mail drops with online ad spending can increase impressions, click-through rates, and conversions. Personalizing direct mail to make offers relevant for recipients also improves response rates.
The document discusses the growing importance and effectiveness of email marketing. It notes that 59% of online advertising inventory is within or around the inbox. Email marketing is projected to become a $4 billion industry by 2011 and has an ROI of $50 for every $1 spent. The document also cites several studies that found consumers prefer email to learn about new products and that it prompts browsing of retailer websites.
Privacy Please: Why Retailers Need to Rethink PersonalizationCapgemini
Today, retailers face a significant conundrum. With the rapid proliferation of mobile, social media and in-store sensors, they are now sitting on a treasure trove of data. Walmart, for example, has about 30 petabytes of shopping information – the equivalent of nearly seven million DVDs. Retailers have all the data they need to create personalized promotions and offers. And consumers are very much in favor of personalization – survey after survey shows consumers increasingly expect personalized offers presented at the right moment.
But this customer data opportunity has a flip side: the personalization that consumers have a taste for can rapidly deteriorate into something that they find unpalatable. This could be because the personalization exercise is perceived to stray into the consumer’s private domain, or because the exercise is clumsily executed. This report examines this invisible border between personalization and privacy and how retailers can balance this tension in their customer experience.
We launched a comprehensive research exercise that analyzed over 220,000 conversations on social media to gauge customer sentiment on the themes of personalization and privacy for retailers. We collected data relating to 65 of the largest global retailers, collectively generating revenues of over a trillion dollars.
The results are worrying:
• Consumers worldwide are strongly dubious of retailers’ privacy initiatives: 93 percent of all consumer sentiment on this subject was negative
• Security and invasion of privacy are key data issues: The report finds that the main factors contributing to negative sentiment are data security (76 percent) and intrusive behaviour by the retailer (51 percent). Consumer skepticism grew when trigger incidents occurred, including updates of privacy policies during mergers and acquisitions, or regulatory inquiries into a retailer’s violation of data security policies
• Striking the balance between privacy and personalization eludes most: Only 14 percent of retailers are perceived positively by consumers on both personalization and privacy initiatives.
We believe that the 14% of leaders who solve the personalization-privacy conundrum demonstrate best practice in three areas: personalization initiatives that give customers control and a clear value; using technology to drive customer satisfaction rather than just as an enabler; and a clear governance framework and practices on personalization and privacy.
The document analyzes data from a retailer's viral marketing program that gave discounts to customers who recommended products to others. It finds:
1) Most recommendation chains did not grow large, often ending with the initial purchase, but occasionally a product propagated through an active network.
2) Communities formed around common interests like books/music and shared recommendations across product types.
3) Characteristics like product category/price and network connections influenced success, with recommendations of expensive products to small, well-connected groups more likely to result in purchases.
Search and social play an important role throughout the customer life cycle, according to a Forrester Consulting study.
Search is the dominant channel for customers during discovery, consideration/purchase, and engagement stages. Over 90% of customers use search during each stage. While social doesn't match the volume of search, over 85% of customers use social for discovery/consideration or purchase. The study found that search is highly trusted by customers and is a primary tool for researching brands and products, with over 90% using search during the exploration and purchase stages. Social drives deeper engagement, though to a lesser volume than search. Customers who use both search and social are more valuable to brands as they are likely to spend more and advocate for
The document discusses why email marketing often fails and how to improve its effectiveness. While some had predicted email's demise, it remains one of the most important communication channels. However, traditional "batch-and-blast" email marketing is no longer effective as buyers are more empowered, have higher expectations, and will quickly opt out of irrelevant emails. To improve email marketing, companies must send personalized emails that engage each recipient and use marketing automation software to track campaign performance and engagement over time.
Email marketing is the act of sending commercial messages to groups of potential or current customers via email. Email has become a very popular form of communication, with an estimated 90 trillion emails sent worldwide in 2010 alone. One advantage of email marketing is that it allows companies to send targeted messages to consumers who have expressed interest in particular products or brands in the past. Popular email marketing service providers like iContact and Constant Contact help companies design and send effective email campaigns across different email clients and devices.
GearLaunch Bangladesh Meetup- Email Marketing for your brand S.m. Belal Uddin
The document discusses the benefits and effectiveness of email marketing for businesses. It notes that email marketing delivers high ROI, with an average of $44 returned for every $1 spent. Email is also the top digital marketing channel for lead generation, with 42% of businesses citing it as most effective. Additionally, over 70% of US consumers check email on their phones daily, demonstrating email's high reach. The document provides recommendations for essential email marketing tools and services, how to set up an email server, and best practices for email campaigns.
The document provides an overview and statistics on email marketing in the United States. It covers topics such as email marketing spending from 2014 to 2019, objectives for improving email marketing ROI, the effectiveness of email marketing compared to other digital channels, trends in personalization, and consumer perceptions of email advertising. The document contains statistics from various sources on metrics like email open and click-through rates, conversion rates by device type, and preferred communication channels.
Programmatic buying methods like real-time bidding are attracting more advertising dollars as marketers and publishers recognize the benefits. Spending on programmatic buying is predicted to grow significantly in coming years, accounting for around one-third of all US digital display ad spending by 2017. The document provides an overview and statistics on key trends in programmatic buying, including growth in real-time bidding spending, mobile and video opportunities, and concerns from both publishers and marketers around issues like pricing, data and ad quality control.
Search engine marketing spending has grown tremendously over the past decade, rising from $299 million in 2001 to an estimated $16.6 billion in 2011 in the US alone. This growth is driven by high customer satisfaction with paid search and contextual ads, which are seen as relevant and non-intrusive. Advertisers are also able to track results effectively. While growth is leveling off, search advertising will continue to make up about 40% of total US online advertising spending going forward.
Lifecycle Marketing strategies will govern the development of email marketing over the next few years. Not since Peppers and Rogers envisioned the "One to One Future" has the capability to manage customer relationships been so cost effective. This presentation was given to both the TFM&A London and Manchester events during 2011.
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile WorldDaniel Caridi
Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.
Data has become a fundamental part of personalized marketing communications. As media consumption habits have changed, with consumers preferring emails and direct mail over television and newspapers, marketers now rely on collecting customer data to drive targeted campaigns. Several case studies were presented that demonstrated how using customer data for segmentation and personalization led to improved marketing results, such as Toyota generating new sales leads and Repco increasing product sales by 13% through personalized emails and direct mail. Data-driven marketing is now essential for accountability, audience targeting, and building customer relationships.
What Direct Mail Messaging Do Seniors Prefer?Media Logic
Direct mail plays a critical role in Medicare AEP marketing campaigns, so creating pieces that will be opened and elicit response is key. Last month, we released the findings from Part 1 of our Medicare marketing report on seniors’ preferences related to direct mail designs. But when it comes to successful direct mail, design is only part of the equation.
In order for direct mail to be effective, the right messaging is also an essential element. Health care marketers must craft messages with the understanding of the Medicare factors that are most important to seniors.
To understand what messaging is most likely to resonate with the Medicare audience, we conducted an online survey of 250 adults aged 65 and older. We showed the participants various plan and product copy options, as well as numerous calls-to-action and offers – all to discover what messaging is most likely to get a response from this audience.
Should your direct mail highlight low cost or longevity, rewards or ratings? In this report, we answer these questions, plus share which talking points ranked highest among respondents, and which calls-to-action, offers, and copy options should be avoided. Read through all of our findings before the launch of your fall AEP campaign.
Importance Of E-Commerce Personalization in 20 Revealing StatsMojn
Personalization is quickly becoming a massive trend in online marketing and especially important in e-commerce.
We look at some of the most revealing recent statistics that show why active, real-time personalization is so important and what opportunities lie ahead of progressive modern marketers that are adopting it as we speak.
If you are interested in e-commerce email marketing make sure to check out our blog with weekly fresh resources for every e-commerce marketing team -> http://blog.mojn.com.
Email Marketing - From Best Practices to Best Results - Gina NykerkBrandAidConference
The document discusses the importance of conducting an annual email audit to create lasting and effective email marketing programs. It recommends evaluating four key areas: email strategy, email infrastructure, email practices, and data security. For each area, it provides questions to consider such as whether goals were achieved, delivery rates, email content performance, and security breaches. The overall message is that a thorough review process allows organizations to assess past performance and make informed decisions to improve future email marketing efforts.
Marketers are increasingly investing in email marketing but face challenges in personalizing emails. While consumers check their email daily and email influences purchases, they have rules for marketers - they want permission to be emailed, emails to display well on mobile, value in emails, and personalization. The document provides strategies for marketers to improve email marketing success, including tailoring messages to individual consumers, using consumers' real-time context, and ensuring a consistent experience across devices and channels.
This document discusses the shift from single-channel to multi-channel marketing. It presents 10 "laws" of multi-channel marketing aimed at dispelling myths about the relationship between direct mail and email marketing. Key points made include that the same consumers often respond to both direct mail and email, and that relevant messaging and offers are equally important for both channels. Successful multi-channel strategies integrate channels to provide customers with multiple buying options.
This document discusses the importance of multichannel attribution for marketers. It notes that consumers are increasingly device-agnostic and pick the most convenient channel. While many companies have basic digital attribution models, advanced multichannel attribution is needed to understand what marketing activities drive consumer actions. The document provides an overview of attribution and discusses how marketers are focusing more on cross-channel measurement and viewthrough conversions as part of multichannel attribution. However, cross-device attribution remains a major challenge for many marketers.
This document discusses best practices for direct mail marketing. It dispels common myths that direct mail is ineffective or outdated. US direct mail spending has remained consistent, and direct mail delivers a strong return on investment compared to other channels. The document recommends synchronizing direct mail with digital channels to boost response rates. Aligning direct mail drops with online ad spending can increase impressions, click-through rates, and conversions. Personalizing direct mail to make offers relevant for recipients also improves response rates.
The document discusses the growing importance and effectiveness of email marketing. It notes that 59% of online advertising inventory is within or around the inbox. Email marketing is projected to become a $4 billion industry by 2011 and has an ROI of $50 for every $1 spent. The document also cites several studies that found consumers prefer email to learn about new products and that it prompts browsing of retailer websites.
Privacy Please: Why Retailers Need to Rethink PersonalizationCapgemini
Today, retailers face a significant conundrum. With the rapid proliferation of mobile, social media and in-store sensors, they are now sitting on a treasure trove of data. Walmart, for example, has about 30 petabytes of shopping information – the equivalent of nearly seven million DVDs. Retailers have all the data they need to create personalized promotions and offers. And consumers are very much in favor of personalization – survey after survey shows consumers increasingly expect personalized offers presented at the right moment.
But this customer data opportunity has a flip side: the personalization that consumers have a taste for can rapidly deteriorate into something that they find unpalatable. This could be because the personalization exercise is perceived to stray into the consumer’s private domain, or because the exercise is clumsily executed. This report examines this invisible border between personalization and privacy and how retailers can balance this tension in their customer experience.
We launched a comprehensive research exercise that analyzed over 220,000 conversations on social media to gauge customer sentiment on the themes of personalization and privacy for retailers. We collected data relating to 65 of the largest global retailers, collectively generating revenues of over a trillion dollars.
The results are worrying:
• Consumers worldwide are strongly dubious of retailers’ privacy initiatives: 93 percent of all consumer sentiment on this subject was negative
• Security and invasion of privacy are key data issues: The report finds that the main factors contributing to negative sentiment are data security (76 percent) and intrusive behaviour by the retailer (51 percent). Consumer skepticism grew when trigger incidents occurred, including updates of privacy policies during mergers and acquisitions, or regulatory inquiries into a retailer’s violation of data security policies
• Striking the balance between privacy and personalization eludes most: Only 14 percent of retailers are perceived positively by consumers on both personalization and privacy initiatives.
We believe that the 14% of leaders who solve the personalization-privacy conundrum demonstrate best practice in three areas: personalization initiatives that give customers control and a clear value; using technology to drive customer satisfaction rather than just as an enabler; and a clear governance framework and practices on personalization and privacy.
The document analyzes data from a retailer's viral marketing program that gave discounts to customers who recommended products to others. It finds:
1) Most recommendation chains did not grow large, often ending with the initial purchase, but occasionally a product propagated through an active network.
2) Communities formed around common interests like books/music and shared recommendations across product types.
3) Characteristics like product category/price and network connections influenced success, with recommendations of expensive products to small, well-connected groups more likely to result in purchases.
Search and social play an important role throughout the customer life cycle, according to a Forrester Consulting study.
Search is the dominant channel for customers during discovery, consideration/purchase, and engagement stages. Over 90% of customers use search during each stage. While social doesn't match the volume of search, over 85% of customers use social for discovery/consideration or purchase. The study found that search is highly trusted by customers and is a primary tool for researching brands and products, with over 90% using search during the exploration and purchase stages. Social drives deeper engagement, though to a lesser volume than search. Customers who use both search and social are more valuable to brands as they are likely to spend more and advocate for
The document discusses why email marketing often fails and how to improve its effectiveness. While some had predicted email's demise, it remains one of the most important communication channels. However, traditional "batch-and-blast" email marketing is no longer effective as buyers are more empowered, have higher expectations, and will quickly opt out of irrelevant emails. To improve email marketing, companies must send personalized emails that engage each recipient and use marketing automation software to track campaign performance and engagement over time.
Email marketing is the act of sending commercial messages to groups of potential or current customers via email. Email has become a very popular form of communication, with an estimated 90 trillion emails sent worldwide in 2010 alone. One advantage of email marketing is that it allows companies to send targeted messages to consumers who have expressed interest in particular products or brands in the past. Popular email marketing service providers like iContact and Constant Contact help companies design and send effective email campaigns across different email clients and devices.
GearLaunch Bangladesh Meetup- Email Marketing for your brand S.m. Belal Uddin
The document discusses the benefits and effectiveness of email marketing for businesses. It notes that email marketing delivers high ROI, with an average of $44 returned for every $1 spent. Email is also the top digital marketing channel for lead generation, with 42% of businesses citing it as most effective. Additionally, over 70% of US consumers check email on their phones daily, demonstrating email's high reach. The document provides recommendations for essential email marketing tools and services, how to set up an email server, and best practices for email campaigns.
The document provides an overview and statistics on email marketing in the United States. It covers topics such as email marketing spending from 2014 to 2019, objectives for improving email marketing ROI, the effectiveness of email marketing compared to other digital channels, trends in personalization, and consumer perceptions of email advertising. The document contains statistics from various sources on metrics like email open and click-through rates, conversion rates by device type, and preferred communication channels.
Programmatic buying methods like real-time bidding are attracting more advertising dollars as marketers and publishers recognize the benefits. Spending on programmatic buying is predicted to grow significantly in coming years, accounting for around one-third of all US digital display ad spending by 2017. The document provides an overview and statistics on key trends in programmatic buying, including growth in real-time bidding spending, mobile and video opportunities, and concerns from both publishers and marketers around issues like pricing, data and ad quality control.
Search engine marketing spending has grown tremendously over the past decade, rising from $299 million in 2001 to an estimated $16.6 billion in 2011 in the US alone. This growth is driven by high customer satisfaction with paid search and contextual ads, which are seen as relevant and non-intrusive. Advertisers are also able to track results effectively. While growth is leveling off, search advertising will continue to make up about 40% of total US online advertising spending going forward.
Lifecycle Marketing strategies will govern the development of email marketing over the next few years. Not since Peppers and Rogers envisioned the "One to One Future" has the capability to manage customer relationships been so cost effective. This presentation was given to both the TFM&A London and Manchester events during 2011.
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile WorldDaniel Caridi
Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.
Email marketing continues to be rated the most effective digital marketing tactic because of its high ROI and ease of execution. According to Salesforce’s 2015 State of Marketing survey, 73% of businesses rank email as the core of their business.
Email is important to your bottom line, but do you know how to measure its effectiveness? Moreover, do you know what it takes to generate stronger ROI from this key marketing channel?
Learn exactly how to measure program effectiveness, calculate your email ROI, and then identify actionable takeaways on how to generate more revenue from your email program.
This document discusses the current state of email marketing in the US. It provides statistics that show email is still the preferred method of communication for consumers across all age groups. However, marketers face challenges like information overload and keeping messages relevant. The document also outlines email marketing trends, such as increased mobile adoption and use of personalized and triggered automated campaigns. It concludes that integrating email with other channels in interactive campaigns can maximize impact.
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer
Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
How today's email marketing are connecting, engaging and inspiring customersCalvin Nguyen
This document summarizes key findings from a 2013 email marketing study. Some of the main points include:
- Marketers are increasingly collecting additional customer data like birthdates and ZIP codes to personalize messaging. However, most are still not personalizing emails sent to subscribers.
- Using techniques like pop-up windows, SMS collection, and iPad data entry have increased how marketers collect email addresses on websites and in stores.
- Confirmed opt-in mailings that require customers to confirm their subscription have much higher click rates than typical emails.
- While most marketers use multiple channels, only a small portion market based on customers' stated channel preferences. Most also do not let customers select the types
Email Marketing - Top 7 Metrics to Measure PerformanceOhana Media
Email Marketing - Top 7 metrics to measure performance and understand effectiveness of your campaigns. Understanding how to measure ROI on your email marketing spends.
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
Nearly half of all consumers now open email on a mobile device, accordingto Experian. Mirrored by how fast website traffic from smartphone users(9.69%) has increased, many ecommerce businesses are scrambling
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Compliance doesn’t end with CAN-SPAM. With inbox access more challenging than ever, learn about the increasing importance of compliance on deliverability.
Increase Online Sales by Optimizing Your Email Experience Return Path
Email is the bedrock in which all other digital channels rely on to meet their goals and objectives, whether that’s increasing traffic to your website, increasing your social followers, creating a cohesive customer journey, or turning prospects into qualified leads. Only by optimizing the email customer experience will a brand be able to increase its online sales overall. Guy Hanson, Senior Director Professional Services at Return Path has summarized 10 tactics every email marketer should use today.
The document discusses the growing importance and effectiveness of email marketing. It notes that 59% of online advertising inventory is within or around the inbox. Email marketing is projected to become a $4 billion industry by 2011 and has an ROI of $50 for every $1 spent. The document also cites several studies that found consumers prefer email to learn about new products and that it prompts browsing of retailer websites.
Newsweaver Email Marketing Insight Report 2011Krishna De
The document is a research report on email marketing in Ireland in 2011. Some of the key findings from the research include:
- 84% of marketers surveyed said email is either 'very important' or 'important' as part of their overall marketing strategy.
- The top uses of email marketing are maintaining customer relationships (66%), building brand awareness (46%), and internal communications (53%).
- 30% of marketers do not use a dedicated email marketing software and rely on basic email like Outlook. The number using outsourced email solutions increased.
- 58% of marketers send email campaigns at least once a month, with 26% sending at least once a month and 18% sending
The document discusses the power of multi-channel marketing and integrating different marketing channels. It notes that marketers can track, analyze, and improve their marketing ROI through multi-channel integration and data gathering capabilities. It also discusses that consumers are available through many channels on average, including mail, phone, social media, and that cross-media marketing campaigns using different channels can generate sales lifts of 7-34% compared to traditional approaches.
The document discusses email marketing strategies and their use in political campaigns. It begins with statistics on the growth of email usage and then discusses various email marketing tools and their effectiveness. It then reviews studies of how political candidates have used email and text messages in past campaigns, finding that personalized emails had a positive impact on voter involvement while impersonal text reminders were also effective for turnout. The document analyzes and compares the email strategies used by Obama and Romney in the 2012 US election, noting differences in frequency, personalization, and message content. It concludes by discussing lessons from Obama's 2012 campaign that could be applied to political emails for European elections in 2014, including hypersegmentation, testing, and opt-in forms.
E‐mail marketing’s popularity is attributable to its low cost, high ROI (Return‐On‐Investment) and focus on customer retention. While the economic crisis will force retailers to cut back on many important marketing and technology initiatives, e‐mail programs will survive relatively unscathed.
Odds are your marketing budget has felt the negative impact of growing concerns over the worldwide economy. Small businesses and large corporations alike have been forced to erase entire sections of their 2009 marketing “wish list” in response to a bleak economic forecast that has many marketers evaluating the cost‐effectiveness and ROI of previously ironclad marketing vehicles.
Amid the turmoil, e‐mail marketing has remained a staple due to its cost‐effectiveness and flexibility. At a fraction of a penny per message, the value of an e‐mail campaign compared to an expensive direct mail communication is substantial. However, getting the most from your e‐mail marketing campaigns
during tough economic times may require a different approach than what you’ve done before.
Email Marketing | Still a Powerful Engagement Tool That Drives ROIWSI Premier Esolutions
This document discusses the benefits of email marketing, especially during economic downturns. It argues that email marketing provides high ROI due to its low cost and ability to target customers. The document recommends focusing email strategies on list cleaning, segmentation, personalization, and relevance to customers' needs in order to maximize engagement and ROI from email campaigns.
The document discusses using lifecycle email marketing to effectively promote products with limited budgets during tough economic times. It recommends segmenting lists based on demographics and behaviors to personalize messaging. Key lifecycle segments include prospects, free subscribers, trial customers, active customers, renewal customers, expired customers, and cancelled customers. Testing different email formats, content, and timing is important to engagement. Analytics like open and click-through rates help optimize the program. Lifecycle marketing allows publishers to craft targeted messages to move recipients through the sales funnel.
- The document provides statistics on social media usage in the US from 2015-2020, including key metrics for major platforms like Facebook, Twitter, and Instagram. It shows that while overall social media usage growth is slowing, platforms like Instagram are growing rapidly. It also demonstrates shifting trends, such as older Americans and mobile-only access becoming more common on social networks.
This document summarizes the key findings of a 2017 SEMrush study analyzing ranking factors for over 600,000 keywords. The study represented the largest data set ever used for such an analysis. It grouped keywords by search volume and looked at the top 100 positions. The study found that content length, backlinks, and website security (HTTPS) remained important ranking factors. However, it also found that factors like keywords in meta tags were less significant. The study introduced a new "Random Forest" approach to analyze the relative importance of 17 different factors and how Google differentiates websites that perform basic on-page optimization.
This document defines various terms related to web analytics and performance metrics. It provides definitions for key performance indicators such as acquisition, conversion, bounce rate, click through rate, and others. It also defines common terms like impressions, keywords, log files, organic search, page views, and more. The document is intended to serve as a glossary for understanding website traffic, user behavior, and marketing performance.
This document outlines the character count limits for various fields on LinkedIn profiles, posts, and company pages. It provides the maximum character limits for elements like headlines, summaries, skills, statuses, and more. It also introduces Revenue Performance as a digital marketing agency founded in 1999 that focuses on hospitality marketing and offers solutions like SEO, social media, websites, and advisory services.
Revenue Performance is a digital marketing agency located in Orlando, Florida that specializes in the hospitality industry. They work with major hotel, restaurant, and destination brand clients. Their team includes seasoned professionals and new talent that combine experience and new ideas to provide strategic digital solutions like website development, search engine optimization, and social media management.
The document provides tips and strategies for using LinkedIn as a prospecting tool. It discusses optimizing personal and company profiles for branding and SEO, advanced searching and saving techniques, growing your professional network, using LinkedIn groups for lead generation, and setting monthly goals for activities like connecting with new contacts and seeking recommendations. The presentation emphasizes how fully utilizing LinkedIn's features can help users stay informed, generate leads, drive revenue, and get found by potential clients and opportunities.
The document outlines an agenda for a presentation on internet marketing. It includes multiple sections on topics like inbound and outbound marketing, search engine optimization, social media, securing a job after college, and interview preparation. The document provides an itinerary of topics to be covered, including presentations from various speakers on strategies for online media, the Google Panda update, using social media to brand yourself, and anticipating common interview questions.
RP Interactive is a full-service digital marketing agency founded in 1999 and headquartered in Orlando, Florida. They have a team of 17 professionals with expertise in travel and hospitality marketing. Their strategic approach focuses on unique, buzz-worthy content to boost clients' online presence, sell services, and promote their brand identity. They provide customized marketing plans and strategies tailored to each client's goals and work as if the client's business was their own.
RP Interactive is a full-service digital marketing agency founded in 1999 and headquartered in Orlando, Florida. They have a team of 17 professionals with expertise in travel and hospitality marketing. Their strategic approach focuses on unique, buzz-worthy content to boost clients' online presence, sell services, and promote their brand identity. They provide customized marketing plans and strategies tailored to each client's goals and work as if the client's business was their own.
More from Digital Escape Advertising (formally Revenue Performance Inc.) (9)
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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Benchmarks: Relevancy, Frequency, Deliverability and Mobility,
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