The document outlines an agenda for a presentation on internet marketing. It includes multiple sections on topics like inbound and outbound marketing, search engine optimization, social media, securing a job after college, and interview preparation. The document provides an itinerary of topics to be covered, including presentations from various speakers on strategies for online media, the Google Panda update, using social media to brand yourself, and anticipating common interview questions.

1. 11/8/11
Part
A:
About
Us
and
the
Online
Agency
World
Part
B:
How
to
Get
a
Job
A=er
College
Presented by Gordon Liametz & Marissa Bravo
Inbound
&
Outbound
MarkeCng
presents
1

2. 11/8/11
InteracCve
SoluCons
presents
Our
Process
to
Drive
Results
Strategy
&
Approach
Call
to
Ac5on
Drive
Inquiry
&
Sign
Up
PPC
and
Natural
Spresents Extend
Reach
earch
Sales
&
Online
Media,
Mobile
and
Email
nsights
Form
Las5ng
Impressions
Reserva5on
Funnel
Trends
and
I
Directories
and
OTA
Channels
Repeat
Business
and
ROI
Drive
Industry
Research
and
Findings
Organiza5onal
Alignment
2

3. 11/8/11
How
Search
Works
presents
Google
Panda
Update
• Site
Design
• User
Engagement
• Content
Quality
• Bounce
Rate
presents
• Time
on
Site
• Pages
Per
Visit
• Diverse
Backlinks
• Social
Metrics
3

4. 11/8/11
Online
Media
presents
How
to
Study
Internet
MarkeCng
in
College
There
is
no
such
thing
as
an
SEO
Degree
from
a
University…so
its
self
taught!
1. You
need
to
stay
on
top
of
the
5. Know
how
to
be
a
great
content
writer
industry
news
every
week
because
take
English
classes
things
in
the
online
world
daily.
6. Take
a
few
classes
on
SEO
&
design
that
2. You
have
to
become
a
power
user
of
UCF
offers.
the
web…How?
presents
7. Take
classes/webinars
so
you
understand
3. The
more
code
you
know,
the
beZer
inbound
and
outbound
markeCng.
4. Get
an
Internship
at
a
online
agency.
8 Get
involved
with
social
media.
e-­‐Mail
the
CEO
directly.
Stand
out.
4

5. 11/8/11
Why
This
Is
Important
presents
How
Can
You
Secure
Job
A=er
College
presents
5

6. 11/8/11
Use
Social
Media
to
Brand
Yourself
presents
http://learn.linkedin.com/students/step-1/
• Update
your
profile
using
your
resume
as
a
guide.
• Supply
a
professional
photograph.
presents
• Build
your
network
through
your
address
book,
schools,
and
former
employers.
• Seek
out
(and
give)
recommendaCons.
• Take
the
necessary
steps
to
complete
your
profile
to
100%.
6

7. 11/8/11
Typical
Sequence
of
Interviews
Employer s
Objectives
presents
The Interview Screening Selection Hiring
Process Final Stage Decision
Stage Stage
Applicant s
Objectives
What
Employers
Want
Fit with the presents
Qualifications
Organization for the Job
7

8. 11/8/11
Anticipate Questions
NEW
GRADUATE
QUESTIONS
GOALS
• What
classes
did
you
enjoy
the
most?
The
least?
• What
do
you
want
to
be
doing
five
years
• Why
did
you
choose
your
major
or
UCF?
from
now?
• Do
you
consider
yourself
successful?
COMPANY
STRESS
• What
do
you
know
about
our
company?
presentsTell
me
about
a
deadline
you
had
to
•
meet.
How
did
you
plan
for
it?
FLEXIBILITY
• Tell
me
about
the
last
Cme
pressure
led
• I'm
interested
in
hearing
about
the
last
Cme
you
you
to
a
poor
decision
or
mistake.
took
a
risk.
Was
it
the
right
decision?
• When
did
you
go
above
and
beyond
the
call
of
ORGANIZATION/TIME
MANAGEMENT
duty
to
get
your
job
done?
• Tell
me
about
the
last
Cme
you
failed
to
complete
a
project
on
Cme.
PERFORMANCE
QUESTIONS
• What
do
you
do
when
you
have
• What
were
your
most
memorable
mulCple
prioriCes?
accomplishments
at
your
last
job/college?
• How
do
you
measure
performance?
8

9. 11/8/11
Using Internet Marketing to Your Advantage
Here’s
a
few…
1. Know
the
industry
–
gives
you
a
compeCCve
edge
2. Create
a
blog
presents
3. Market
yourself
with
an
online
pormolio
4. Tailor
your
“thank
you”
follow-­‐up
to
the
industry
you’re
applying
to
5. Get
creaCve
with
your
business
cards
and
resumes,
add
a
QR
code
that
links
to
your
LinkedIn
account,
blog,
or
online
pormolio
9

10. 11/8/11
What Questions Will You Ask
• What
does
the
company
consider
the
five
• Please
describe
you
management
style
most
important
funcCons
of
the
posiCon?
and
the
type
person
who
works
well
with
you?
• What
are
the
“must-­‐haves”
and
“nice-­‐to-­‐
haves”
that
you
are
looking
for
in
an
ideal
• What
are
the
common
denominators
candidate?
presentsof
the
company’s
success
and
successful
employees?
• What
are
the
performance
indicators
and
how
do
you
measure
success
in
this
• Based
on
our
conversaCon
and
my
posiCon?
qualificaCons,
do
you
have
any
immediate
concerns?
• Based
on
performance,
where
do
you
see
the
career
path
of
this
person
in
this
• What
is
the
greatest
challenge,
from
posiCon
two
-­‐
three
years
from
now?
your
perspecCve,
that
the
organizaCon
faces
during
the
next
year?
Remember
this
About
All
Interviews…
“So
your
saying
there’s
a
chance”
presents
10

11. 11/8/11
Learn About the Company from the Inside
presents
Next Steps
• Visit
our
company
website
and
LinkedIn
page
• Apply
for
Internships
(Did
I
menCon
we
hire
interns)
presents
• Use
the
top
ten
reasons
why
you
will
not
get
a
job
to
get
a
job
• PracCce
your
interview
skills
• Update
your
linked
in
profile
11

12. 11/8/11
Resumes
That’s
Us...How
Can
We
Help?
presents
Gordon
Liametz,
Founder
&
CEO
gordon@revenueperformance.com
Marissa
Bravo,
Account
Manager
marissa@revenueperformance.com
Cell:
407-­‐963-­‐4766
Direct:
407-­‐329-­‐4853
hZp://www.linkedin.com/in/revenueperformance
7901
Kingspointe
Parkway,
Unit
17
|
Orlando,
FL
32819
12