LinkedIn is an important professional networking platform that can help with career development and job searching. It has over 690 million members globally. The document provides tips on creating an effective LinkedIn profile to showcase experiences and skills, and engaging with connections through regular posting of content. Building an active online presence on LinkedIn through a strong profile and consistent engagement can help increase visibility to recruiters and opportunities.

1. CO-CREATING YOUR
PROFESSIONAL
NETWORK
#CCPN
A PART OF THE CAREER ENERGISER SERIES

2. Customised
Resume:
Experiences,
Competencies,
Skills
Good
Organisation
and Job Fit
Good
Interviewing
Skills
Strong
Profile and
Network
with Strong
Visibility
Luck is with
you!
Economy/
Market
conditions
What makes a successful job search?

3. What is LinkedIn?
• Social Networking site for Professionals
• Used by HRs and recruiters to search for talents
Why LinkedIn?
• Acquired by Microsoft for $26.2 Billion!
• LinkedIn has 690+ million registered members in
150 countries! (as at May 2020)
• Great way to grow your contacts, find jobs and
enhance your professional reputation!
Why is LinkedIn important?
www.linkedin.com
Source: LinkedIn.com, Wikipedia

4. About
• First 3 lines shown
• Summary: work experiences,
achievements, competencies,
strengths, etc
• Should answer:
• Who you are, Whom you
serve, How you help your
clients
Your Dashboard
• Get All Star!
Headline
• What you represent
• Key words that you will be
searched
• Your unique selling proposition
Sample of LinkedIn profile

5. Picture of you, &
a headline
01
What makes an “All Star” status?
• Professionally taken
photo
• Headline that represents
your Unique Selling
Proposition
• Headline should include
key words or phrases,
• 120 characters max
Complete the
“About”
section
02
• Elaborate on your
headline
• Your career story
• Overview of your
experiences,
competencies,
achievements and
strengths
Update your work
experiences, location
& industry
03
• Work Experiences:
List 2 and 2 prior with
200 to 2000 characters
• Locations and Industry:
to show where you
operate
Get connected, fill
in your education
background
04
• At least 50
connections
• Include your
education:
qualification, year
and school

6. Craft a profile that sells
Show What is
Unique About You
• Your competencies,
skills and knowledge
• Your personality,
strengths and
leadership style
• Business achievements
Highlight the
Industries you Play in
• Your industries and
clients
• How you serve them
and meet their needs
Define Your
Career Story
• Your professional
story
• How you progressed
to your current role
• Make the story concise
(2000 words max)
• Well organised format
and pointers

7. Leverage on both types of networks
BUSINESS - PROFESSIONAL SOCIAL

8. 3 levels of connections on LinkedIn
Recruiter!
Connect to a recruiter via your LinkedIn network!
You
Your 1st level
connections
(People you are
connected to)
Your 2nd level
connections
(People your connections
are connected to)
Your 3rd level
connections
© LinkedIn

9. 1. Increase your connections: 30K (Max)
2. Post on LinkedIn regularly
• Attention-grabbing posts
• Secure more “Reactions” and
“Discussions”
• Get people to share your post
Ways to increase your visibility

10. 1. Increase visibility among your
domain(s)/ target audience
2. Attract attention from recruiters &
head hunters. Show your positivity!
3. A chance to demonstrate your
expertise, knowledge and experiences
4. Get others to click and view your
profile: to know you better
5. Improve ranking, shown on 1st page
Why post on LinkedIn?

11. Recognise that you are not an expert in everything.
Leverage on various topics and genres
• Industry knowledge
• Credible news / articles
• Personal sharing of an experience or learning lesson
• Successes or compliments
• Post a question and invite comments
• A motivational quote or image
• Videos from youtube
Ideas for posts

12. • Arouse curiosity by being creative in your first 3
statements of your post.
• Engage your audience on your post through your
perspectives, insights
• Respond to every comment to your post. Encourage a
mini-conversation.
• Show video directly from your post.
• Be active. Comment regularly on others’ posts
• Increase first connections
• Include #hashtags and ‘Call-to-Action’ in your posts
Best practices for posts

13. 1. Build your LinkedIn profile. It’s your branding.
2. Be active with regular posts! Getting visibility
on social media platform takes a lot of effort
3. Build your momentum! Through continuous
actions, you will soon reap the benefits of
being active on LinkedIn
Summary

14. What’s Next?
• Visit Careers Connect online for useful resources on
professional branding on LinkedIn, and how to create
an attractive profile.
• This is a preview of the Co-creating a Professional
Network (#CCPN) Workshop. Take your professional
brand and network to the next level by signing up
with Careers Connect!
REGISTER HERE