This document provides tips for optimizing a LinkedIn profile. It recommends taking a professional photo, keeping your name simple, writing a catchy headline with keywords, and connecting with at least 501 people for social proof. Other tips include providing contact info, customizing your website and profile URL, updating your status daily with valuable content, keyword optimization throughout the profile, using the projects section, and getting recommendations. It also suggests joining the maximum of 50 groups.

5. 2. Your name should
ONLY contain your name
1. Photo should always be
professionally taken
3. Your Headline should
be catchy and have
keywords you want to be
found for
4. Reach at least 501
connections for social proof
and extending network
1. Photo Should Always Be Professional – Take the time to get a real professional picture taken by a
photographer. Anything else doesn’t leave nearly the same impression so get off to a good start with a great
headshot.
2. Your Name Should ONLY Contain Your Name – Avoid adding any additional titles, acronyms or
credentials. Keep it clean and concise!
3. Your Headline Should Be Catchy & Have Keywords You Want To Be Found For – Create a headline that
captures your target market’s attention to encourage them to check out your profile.
4. Connect With At Least 501 People – The reason I suggest this is because LinkedIn will show how many
connections you have until you hit 500. People like to connect with “connected” people.

6. 7. Customize your profile URL
6. Customize your website names with
terms that attract your target market
rather than putting your company name
5. Add all relevant Contact Info
5. Provide All Necessary Contact Info – Not everyone will want to message you on
LinkedIn when they find your profile so it’s good to give multiple options. I chose
not to put my address and instead put an alternate email – you can do the same, if
you want but make sure you at least have an email!
6. Customize Your Website Names – On my own profile, I didn’t just put my
company name or my website names. Instead, I used words that would be more
attractive to the type of person I aim to attract.
7. Customize Your Profile URL – When customizing your LinkedIn profile, aim to
just have your full name without anything else. If you have a more common name
(sorry, John Smith) then you might have to resort to a slight modification.

7. 8.Update your status
daily with content that
provides value to your
target market.
8. Update Your Status Daily – One of the
pillars to social media success is
consistency so be sure to update your
LinkedIn status daily with something that
provides value to your target market.

8. 9.Use Keywords you want to be
found for throughout your
summary and profile
10. Write in the first person-this
is not your resume!
11. Invitation to connect & Call
to action to contact..
9. Keyword Load Your Summary &
Profile – Notice again how I’ve
strategically placed my chosen keywords
through my profile and summary. Be
careful not to overdo it or else your
profile loses it’s impact.
10. Write In First Person – Your
LinkedIn profile is not your resume so
make sure you are always writing in first
person.
11. Invitation to connect & Call to
action to contact.- Pull your audience to
connect with you as well as contact.

9. 12. Add a video or slideshow
using Linkedin new multimedia
feature.

10. 13. Keyword load your Skills &
Expertise section for terms you
want to be endorsed for
13. Skills & Expertise
Should Be Filled With
Keywords – This is a
keyword haven on your
LinkedIn profile so think
about every skill you
promote through your
business and list it here.
Everything you put here will
show up in your
Endorsements section so
choose carefully!

11. 14.Use the projects section to
highlight key projects that beef
up your work experience.
14.Use The “Projects” Section To
Promote Products – This is a great
section to showcase your skills. Only
add things that will provide value or
validate your skills.

12. 15. Keyword load your current
and past work history with
terms you want to be found for
16. Keyword Load Your
Current & Past Work
History – Notice how in my
profile I used keywords like
“Social media trainer” and
“social media
instructor”. These are some
of the keywords I want to be
found for.

13. 16. Use keywords when filling
out your experience section
16. Use Keywords
When Filling Out Your
Experience Section –
See explanation for #9.
Same drill!

14. 17. Recommendations are
extremely important!
17. Have At Least 1 Recommendation
This is key for building credibility. Do
whatever you need to do to get your first
recommendations, as they are paramount
to distinguishing you from competition
online.

15. 18. Other Sections
18. Other Sections- Depending where
you are in your career level will you
want to include these sections.

16. Join 50 groups – You can join a maximum
of 50 groups on LinkedIn so take
advantage of every one of them. If your
business is primarily local then start by
finding relevant local groups for your
industry or wherever your target market is
likely to be.
19. Join 50 Groups- That is the
maximum LinkedIn Allows