This document provides tips on effectively using social media, especially LinkedIn, to brand yourself and conduct a job search. It recommends completing your LinkedIn profile with a professional photo, headline, summary and recommendations. It also suggests joining groups, posting regular updates, and using LinkedIn to research contacts and potential employers. The document highlights how recruiters are using platforms like LinkedIn and Facebook to find talent, so users should ensure all social media content is professional and privacy settings are optimized.

1. How to Effectively Use Social
Media to Brand Yourself
Aisha Ghori
National Director, Career Services
The Chicago School of
Professional Psychology
LINKEDOUT?

2. Learning Objectives:
Explore and maximize social media
online resources
 Set a plan to develop or expand your
brand

3. What’s in your
social media
toolkit?

4. Recognize these?

5. Your Career and Networking v. 2.0
Use social media to enhance your brand,
conduct a job search and expand your career
possibilities!
Facebook
YouTube
LinkedIn
Twitter
TIP: do your homework and be “professionally” accessible
online – you need a social media footprint!

6. Social Media Statistics
• Facebook – 1.06 billion active users; 680 million mobile users; 50
million pages; 10 million apps
• Flickr – 75 million users
• Foursquare – 25 million users; 1 million businesses
• Google+ - 343 million active users
• Linkedin – 200 million users
• Pinterest – 25 million users
• Twitter – 500 million total users; 200 million active users
• YouTube – 800 million users; 4 billion daily views
SOURCE: http://expandedramblings.com/index.php/resource-how-
many-people-use-the-top-social-media/

7. Linkedin …what’s your level?

8. But I’m on Linkedin already …
•2 million+ employers; 150+ industries
•60,000+ alumni groups
•International
• So, what are you doing on
Linkedin?

9. Who do you know and how will they know you?
Aisha Ghori
Director, Career Services
The Chicago School of Professional Psychology
325 North Wells Street, Suite 313
Chicago, Illinois 60654
312.467.2309
aghori@thechicagoschool.edu
www.thechicagoschool.edu
Connectwith us on

10. Reach out!
Write a personal message; don’t use
default messages
Consider who you already know

11. Linkedin
 Complete your profile; aim for 100%
 upload your resume/CV
 request recommendations)
 Keep everything professional
 Respond to group requests or discussions
 Use the search feature – remember some users can see
who viewed their profile
 Invite others and get invited

12. Linkedin
To Do:
1. Professional Photo (head shot please)
2. Headline (aka … your brand)
Shall we practice?
3. Summary – what’s in your toolkit?
4. The big picture – volunteer, causes and more
5. Recommendations anyone?
6. There’s an app for that!
7. Go for 100%

13. Linkedin Bonuses
• So, what’s your brand? Build and showcase via Linkedin
• Promote your organization or services
• Warm contacts
• Need help? Get answers and provide information
• Research & practice netiquette in your networld
• Google yourself today!

14. To update or not?
• What will you say?
• How often?
• Any ideas?
• Sections: Organizations, Causes, Courses, Oh my!

15. Become a frequent flyer on Linkedin!
 Post updates
 Upload items and add new sections
 Post a question
 Search for answers
 Reply to questions and requests
 Look up individuals before you meet
 Follow organizations/employers
 Add new connections
 Join groups
15

16. Groups!
Why Groups?
 Spread your brand!
 Connect more!
How to find and join Groups:
 Groups Directory
oFeatured
oSearch
o Join/request to join – many are free
o Alumni groups are great!
oCreate a group
16

17. The LI job search
View connections and employment information
Review discussions and jobs being shared; find and
share answers
Get weekly/daily updates
Review new employment information for contacts
(new jobs mean old jobs are available)
http://www.linkedin.com/studentjobs
17

18. Social Media and you
TWITTER
Is tweeting for you?
 Social or professional … can it be both?
 Some people tweet jobs
 http://twitjobsearch.com
Academic journals and more!
Hold on to your name
• http://paper.li/depaulcareerctr

19. Facebook
 Many organizations have profiles
 Recruiters and HR can use this tool to find or snoop
on talent
 Who are your friends?
 Maximize privacy settings
 Remember, if it is out there, someone can see it!

20. YouTube
 Post videos of presentations and/or skills you
are using (create your portfolio)
 Research organizations (view marketing
campaigns, guest
lectures, culture, values, causes)

21. Questions? Don’t get LinkedOut!
Aisha Ghori
aishaghori@gmail.com
Thank you!

22. Sources:
• http://communities.washingtontimes.com/neighborhood/status-
update/2012/jul/25/how-make-employers-find-you/
• http://www.pwc.com/gx/en/corporate-reporting/integrated-
reporting/social-media-time-for-reporters-to-join-the-
conversation.jhtml
• http://www.slideshare.net/linkedinjohn/linkedin-career-services-
webinar-slides-february-2013
• http://www.pwc.com/en_GX/gx/corporate-reporting/integrated-
reporting/assets/pwc-social-media.pdf