Making Connections through Social Media January 26, 2012
PresentersGreg WaiteRegional Chief Development Officer, American Red Cross, EVV.-Wabash Valley RegionPam HightPublic relations and advertising consultantBen LuttrullSocial Media and Community Manager, Come Recommended
Social Media By The Numbers•Over 800 million active users•More than 50% of active users log on to Facebook every day.•Average users has 130 friends•Average user is connected to 80 community pages, groups and events•More than 350 million users currently access Facebook through their mobile device
Social Media By The Numbers•9.3 billion hours globally are spent on Facebook in a month.•1,851,000 status updates entered every 20 minutes•More than 350 million users currently access Facebook through their mobile device•Facebook predicts 1 billion users by August 2012
•Twitter has more than 100 million monthly globalactives•Twitter.com has more than 400 million monthly unique visitors, according to Google Analytics•50% log on every day•55% on mobile•1Billion Tweets every 5 days
Who is on Twitter?•Every team in the NFL is on Twitter and more than 50% of NFL players•75% of NBA players•82% of the US Congress and 85% of US Senators•87% of the Billboard Top 100 Musicians of 2010•93% of Food Network chefs•100% of the top 50 Nielsen-rated TV shows
•119 million users worldwide•41.5 million are women•58.5 million are men•Over 40% of the members is aManager, Director, Owner, Chief Officer or VicePresident•The most represented industries are hi-tech(17%), finance (14%) and manufacturing (10%), whilesales (12%), academics (10%), administrative (10%)are the most common job functions.
This is what I had to eat I need to eat I am good at eating This is where I eat Lets all eat together Look at me eatingThanks to Jeff Bullas for the analogy idea.
Have a PlanThe reason why all businesses need to have a socialmedia plan/strategy is because it prevents anymisunderstandings and emphasizes why social media isrelevant to your business’ overall goals1. Goal and objectives2. Research3. Contacts and content4. Join the conversation5. Relationships6. Measure results
Have a policySmart businesses have social media policies whichgovern the actions of employees in social media –whether on behalf of the company or while on their owntime1. Who is to speak on behalf of the company2. Who has the authority to open SM accounts3. Set boundaries for personal content4. How much do employees talk about company5. What is off limits6. Professionalism and respect for others
Listen to the conversationListen, learn, engage, actand measure. Listening isonly the first step — youneed to take action on whatyou discover.•Google Reader•Twitter•Facebook Search•Google Alerts•Youropenbook.org•Several more available
Facebook started 8 years ago asa communication tool to connectcollege students. Sincethen, membership hasskyrocketed:2005 - 5.5 million users2006 - 12 million users2009 - 350 million users2010 - 500 million usersToday, Facebook is socialnetworking site powerhouse thatconnects, informs and engagesmillions(individuals, organizations &businesses) with a click of themouse.
QUESTIONS TO ASK YOURSELF:ARE YOU THE ONE MAKING THIS STATEMENT?IF NOT, WHY ARENT YOU?WHAT DOES THIS MEAN TO MY BUSINESS?WHY SHOULD I CARE? HOW WILL IT BENEFIT ME?
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WHATS YOUR FACEBOOK "NICHE"FRIEND PAGE - INDIVIDUAL PERSONFAN PAGE -PERSONALITY/ORGANIZATIONBUSINESS PAGE - FOR PROFIT BUSINESSGROUP PAGE - GROUP/ORGANIZATION
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Engage Your Audience & Start a Conversation with them Facebook Goals: 1. Inform about mission 2. Enlighten about work 3. Educate & Prepare 3. Engage Volunteers 4. Encourage Donations Priority: Engage our Online Community just as we engage our physical community.Evansville Red Cross
Next Steps to joining the Online Social Community1. Determine what your businessdemographic/niche is?2. Identify if they are part of thegrowing social community?3. If so, what avenue would bethe best to connect with them?4. Do you have the time & talentsto devote or should yououtsource?
By The Numbers•More than 135 million usersin 200+ countries•More than 2 millioncompany pages•Executives from all Fortune500 companies are members•75 of Fortune 100companies use LinkedIn aspart of hiring solutions
Why recruit on SM?•9 million recent collegegraduates•86% of companies useSM to recruit talent•Referrals 10x more likelyto be hired
What you can do•Set up your companyLinkedIn page•Post jobs•Start looking for potentialcandidates
TwitterOnline social networking servicethat enables its users to send andread text-based posts of up to 140characters, known as "tweets"
Who is on TwitterUsers: Visitors:45.4% are Male 39% are Male54.6% are Female 61% are Female41.5% are 18-29 years old 24% are 25-34 years old42.5% are 30-29 years old 48% are 35-54 years old
A few things you need to know Every Twitter name starts with @ (@pshight) Hashtag # symbol is used to mark keywords or topics in a Tweet. It was created organically by Twitter users. Retweet: A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter. (RT)
How to build followersWho to Follow can be found in the Discover tab. Here, youshould see a few recommendations of accounts they thinkyou might find interesting. These are based on the typesof accounts you’re already following and who those peoplefollow.Look to see who others are followingWho is following your competitionCheck Twello and other services for twitter users in yourmarket
Why you should be on TwitterIf you want to be a part of the conversation you have tohave presence in Social Media.
The conversation is happening even if youarent a part of it.
How do you join the conversation?Start by listening.
•Have a plan on how to respond•Who is going to respond•Respond quickly and honestly•Get in front of issues before they get too big•Build loyal customers who love yourcompany and brand because you talked tothem!
Finally….•Have goals and objectives•Create tactics to meet goals•Measure and monitor•Refine, modify and repeat•Be prepared to experiment and becreative to see what works