LinkedIn and the Secret of Authenticity (Internet Prophets)

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This presentation was delivered by Dean DeLisle at the Internet Prophets conference. It reviews Network Science and how to have a successful conversation on LinkedIn. Dean also shows how you use the power of authenticity and converting your connections to new business on LinkedIn.

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  • Start with poll.
  • Start with poll.
  • Start with poll.
  • Paired sharing on strategy
  • Black slide
  • BUILD
  • Bob – should we do the second bullet?
  • Bob – should we do the second bullet?
  • Comes from Greek “autos nomos” – self – law
  • LinkedIn and the Secret of Authenticity (Internet Prophets)

    1. 1. (877) 59 - COACH (592-6224)LinkedIn for New Business – The Secret of Authenticity
    2. 2. (877) 59 - COACH (592-6224) Using LinkedIn for New Business Development Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 50,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Call Center, Internet, eMarketing, Event Management,• Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
    3. 3. (877) 59 - COACH (592-6224) Accelerated Learning• Less Time – Learn More• Paired Share - Timed• Raise Hand – Close Mouth
    4. 4. (877) 59 - COACH (592-6224) Today• Network Science – The Science of Effective Networking• Successful Conversations• Social Networks• LinkedIn and using the Power of Authenticity• Converting your Connections to New Business
    5. 5. (877) 59 - COACH (592-6224) Network ScienceNode: IndividualLink: Connection between two nodesCluster: Several linked nodesHub: Large cluster, several clusters
    6. 6. Network Science
    7. 7. (877) 59 - COACH (592-6224)What does the best person in your network look like?What does the worst person in your network looklike?
    8. 8. (877) 59 - COACH (592-6224) Network Science1. What % of your business Volume do you get from the Top 5?2. What % of your business volume do you get from the Next Level?3. What % of your business volume do you get from the outer layer?
    9. 9. (877) 59 - COACH (592-6224)Homework: Develop your own
    10. 10. (877) 59 - COACH (592-6224)How have the rules changed withthe e-revolution?
    11. 11. (877) 59 - COACH (592-6224)• Immediacy• Frequency• Longevity• Give to Get• Genuine interest, in-depth knowledge• Enjoyment and fun• Instant information access• Authenticity
    12. 12. (877) 59 - COACH (592-6224)• What was your least authentic conversation?• What was your most authentic conversation?• Which conversations generated the most value?
    13. 13. (877) 59 - COACH (592-6224)Authenticity is ….
    14. 14. (877) 59 - COACH (592-6224)• Genuineness• Undisputed credibility• Real, honest, worthy of belief, sincere• True to one’s values, spirit, personality, and character despite external pressures• Congruence between who you are on the inside and how you are on the outside• Behavioral integrity – doing what you say
    15. 15. (877) 59 - COACH (592-6224) Engagement Continuum v3 Consciousness; Tied to Yearning, EmotionsDisengaged Mis-Engaging Engaging Phatic: Factual: Evaluative: Gut Level: Peak: * social objective opinion & emotions, What do niceties data judgment heartfelt you care about? Dr. Bob Wright – Wright Leadership Institute *Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman
    16. 16. (877) 59 - COACH (592-6224)• To become aware of your emotions and those of others - in the moment• You can use this information to manage your behavioral responses and manage your relationships more effectively• To become a stronger leader and manager• To develop a more productive work environment• To strengthen your communication and interpersonal skills• To better manage stress, anger, frustration and anxiety• To enhance your personal power, self-confidence, and assertiveness, and how to speak "truth to power“ (Authenticity)• To make better decisions in your business, career, life, and relationships• Too manage conflict more productively• To "read" others and understand the emotions they are experiencing www.THE-ISEI.com
    17. 17. (877) 59 - COACH (592-6224) Social Networks We Already Know• Ourselves• Your Company• Internet Prophets• CityCountry Clubs• Chambers• Industry Clubs• Organizations• Charities• ReligiousHealth• Network Groups• LinkedIn Groups
    18. 18. (877) 59 - COACH (592-6224) Social Networks We Already Know• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
    19. 19. (877) 59 - COACH (592-6224) How Many Contacts Do You Have That You Cannot See?• That Know YOU? Networking• That Trust YOU? Beyond One-to-One• That have done Business with YOU?• That would recommend YOU? Dean Sue Pat Mark
    20. 20. (877) 59 - COACH (592-6224)
    21. 21. (877) 59 - COACH (592-6224)2012 LinkedIn Stats - Growing• LinkedIn Has Over 170 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 1 million new members a week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page OVER 1,000 to 1
    22. 22. (877) 59 - COACH (592-6224) 5 Steps toAuthenticity on LinkedIn
    23. 23. (877) 59 - COACH (592-6224) Step 1 – Look Good Complete Profile Be Clear  What will you do for others?  Why & How?  What do you wantneed?  Worth $4,000,000 Peer Review
    24. 24. (877) 59 - COACH (592-6224) Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU!
    25. 25. (877) 59 - COACH (592-6224) Introduce Yourself1. Create your personal tagline2. Appear focused3. Put your elevator pitch to work Create Relevancy!4. Point out your “RELEVANT” skills5. Explain your experience6. Distinguish yourself from the crowd7. How will you help them?
    26. 26. (877) 59 - COACH (592-6224)
    27. 27. (877) 59 - COACH (592-6224) Step 2 – What do you want? Employment Career Move – Up or Out SalesAppointmentsDirect Partnerships
    28. 28. (877) 59 - COACH (592-6224) Growing Numbers• LinkedIn Has Over 90 Million Members • Average User has 240 Connections • One Degree From Over 35,000 Trusted Connections • Two Degrees From Over 3,200,000 Trusted Connections
    29. 29. LINKEDIN DEMOGRAPHICS 2011
    30. 30. LINKEDIN DEMOGRAPHICS 2011
    31. 31. LINKEDIN DEMOGRAPHICS 2011
    32. 32. (877) 59 - COACH (592-6224) Step 2 – What do you want? Employment Career Move – Up or Out SalesAppointmentsDirect Partnerships
    33. 33. (877) 59 - COACH (592-6224)What type of messages do you want? Employment Career Move – Up or Out SalesAppointmentsDirect Partnerships
    34. 34. (877) 59 - COACH (592-6224)Step 3 – How much time do you have? 20 How much Minutes time does it take? a Day!
    35. 35. (877) 59 - COACH (592-6224)Your Social Results Plan
    36. 36. (877) 59 - COACH (592-6224)Step 4 – Connect - Ask• Are you on LinkedIn?• Is it ok if we connect?
    37. 37. (877) 59 - COACH (592-6224)Step 4 – Connect - Ask
    38. 38. (877) 59 - COACH (592-6224)Step 4 – Connect - Ask
    39. 39. (877) 59 - COACH (592-6224)Step 4 – Connect - Ask
    40. 40. (877) 59 - COACH (592-6224)
    41. 41. inmaps.linkedinlabs.com (877) 59 - COACH (592-6224) Step 4 – Map It
    42. 42. (877) 59 - COACH (592-6224)Step 5 – Interaction
    43. 43. (877) 59 - COACH (592-6224)2012 LinkedIn Stats - Growing• LinkedIn Has Over 180 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 1 million new members a week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page OVER 1,000 to 1
    44. 44. (877) 59 - COACH (592-6224)Step 5 – Interaction - Home
    45. 45. (877) 59 - COACH (592-6224)
    46. 46. (877) 59 - COACH (592-6224)Step 5 – Interaction - Groups
    47. 47. (877) 59 - COACH (592-6224)Step 5 – Interaction - Groups
    48. 48. (877) 59 - COACH (592-6224)Step 5 – Interaction - Groups The Secret Sauce? OFFLINE for Take them a deeper conversation and then get your results!
    49. 49. (877) 59 - COACH (592-6224)2 of your newest connections (#1)2 of your oldest connections (#1) CONNECT
    50. 50. (877) 59 - COACH (592-6224)2 Old 2 New
    51. 51. (877) 59 - COACH (592-6224)2 Old 2 New
    52. 52. (877) 59 - COACH (592-6224) Authenticity Assignment• Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed?• Build Your Network UP Daily • Even if only 1 @ Day•Be Social • Have Meaningful Conversations • Provide Value • Be Present!
    53. 53. (877) 59 - COACH (592-6224) Gifts for Everyone• These Slides (and another cool Social Network Site)• eBook – The 9 Things Your Need Before You Log In • www.ForwardProgress.net• NEXT ONLINE FREE CLASS: Sunday @ 9AM Schaumburg D • www.ForwardProgress.net • Events Area on Home Page• $99 Discount for Next Paid ClassStop by our Table
    54. 54. (877) 59 - COACH (592-6224)
    55. 55. (877) 59 - COACH (592-6224)www.ForwardProgress.NET

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