Networking 2.0 - LinkedIn

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Sustaining the development and growth of a business in today’s economy requires an organization to adopt new and more productive means of connecting, or “networking” with people both internally and externally to their organization. One of the critical elements of networking today is the coordinated and consistent use of social media – in particular LinkedIn. Adoption and implementation of LinkedIn, as a part of an overall social media strategy is essential for an organization to be seen, be heard, and most importantly, to stake their claim as an industry leading organization.

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  • You will be 40% more effective if you complete your profile 100%.
  • You will be 40% more effective if you complete your profile 100%.
  • You will be 40% more effective if you complete your profile 100%.
  • This is likely to get a lot of people ’s attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.
  • Everyone has unique experiences that we bring to the marketplace. Education, jobs, culture, interests, etc. None of us has walked the same path or encountered the same people, we have each developed a unique set of relationships. It is the foundation of our friendships, business partnerships, and customer bases. Tools can be anything that helps accelerate or “power up” your ability to accomplish your goals. We can be reluctant to try new things despite the fact they may be faster, better, or even cheaper. The old paper address book, our old tool, worked just fine. But eventually we switched tools to maybe Outlook.
  • You can create your own unique URL Add to email signature, business cards, letterhead, etc
  • Recommendations are a critical element of your profile.
  • This is likely to get a lot of people ’s attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.
  • This is likely to get a lot of people ’s attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.
  • This is likely to get a lot of people ’s attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.
  • Networking 2.0 - LinkedIn

    1. 1. Gearing up for Networking 2.0: “Build Up Your Geek Skills”
    2. 2. Agenda Introduction What is LinkedIn? The LinkedIn Profile Understanding the Potential To Do List
    3. 3. Who I am
    4. 4. Who are you?
    5. 5. Networking Networking 1.0
    6. 6. Networking Networking 2.0
    7. 7. Agenda Introduction What is LinkedIn? The LinkedIn Profile Understanding the Potential To Do List
    8. 8. What is LinkedIn? May 2006 – LNKD became profitable May 2011 – IPO at $45 per share
    9. 9. What is LinkedIn? “LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals.”
    10. 10. What is LinkedIn? The unique experience you have gained coupled with the unique relationships you have carefully developed gives you a tremendous advantage over the person who does understand the tool but is only beginning to gain experience and develop professional relationships.
    11. 11. Agenda Introduction What is LinkedIn? The LinkedIn Profile Understanding the Potential To Do List
    12. 12. The LinkedIn Profile Professional Photo Your Branding Headline
    13. 13. The LinkedIn Profile Who are you? What do you know? Be searchable • Experience • Profession • Industry “SEO”
    14. 14. The LinkedIn Profile Brief description of company Bullets for accomplishments Make it “SEO”
    15. 15. The LinkedIn Profile Goal is to reach 100% completion
    16. 16. The LinkedIn Profile Name and Position 25% Picture 5% Summary 5% Specialties 5% Education 15% Past Job 1 15% Past Job 2 15% Recommendation 1 5% Recommendation 2 5% Recommendation 3 5%
    17. 17. The LinkedIn Profile Read free E-Book from Neal Schaffer http://www.windmillnetworking.com/social -media-books
    18. 18. Agenda Introduction What is LinkedIn? The LinkedIn Profile Understanding the Potential To Do List
    19. 19. Understanding the Potential 200 Million People
    20. 20. Understanding the Potential People you can request a connection to. People you can request an introduction to.
    21. 21. Understanding the Potential www.slideshare.net/amover/linked-in-demographics-and-statistics- 2011
    22. 22. Understanding the Potential 29% more “six-figure” earners than the average web site 25% of LinkedIn visitors come back 30 times per month 51% of LinkedIn members visit at least once per month
    23. 23. Understanding the Potential Power!
    24. 24. Understanding the Potential Awareness Interest Desire Action Advertising Ad Clicks Views and Time Spent Sales Marketing Likes and Comments Views and Time Spent Sales Sales Networking 2.0 Lead volume Lead quality Sales Closing Rate
    25. 25. Understanding the Potential New Powerful way to manage contacts Connect with colleagues Connect with decision-makers Gain mindshare with potential customers Business intelligence Gain/share expertise
    26. 26. Understanding the Potential Widely viewed as most professional social network LinkedIn is most effective social network for getting B2B company leads 200M members and counting! 2nd and 3rd degree connection potential New AIDA stream potential
    27. 27. Agenda Introduction What is LinkedIn? The LinkedIn Profile Understanding the Potential To Do List
    28. 28. To-Do List Build your Network 2.0!
    29. 29. To-Do List Designate 1 or 2 LinkedIn “Champions” Build compelling and consistent profiles Start connecting!
    30. 30. Requesting a Connection Personalize the message!
    31. 31. “People You May Know” All of your 2nd degree connections are here to connect with!
    32. 32. “Add Connections”
    33. 33. Public Profile URL
    34. 34. Profile - Recommendations • # of recommendations is one of the weighting criteria in ranking search results on LinkedIn. • Recommendations are outside verification of the information in your profile. • Words are keyword searchable. • Specific and strategic. • Obtain from influential connections.
    35. 35. To-Do List Join relevant “Groups” Participate! Develop and implement a Social Media Marketing Strategy
    36. 36. Groups – Find Them
    37. 37. Groups – Join Them Easy way to find “interesting groups!!!”
    38. 38. Groups – Participate! “Posting”
    39. 39. Groups – Create One • Lead discussions • Grow Contacts and Prospects • More Company Visibility • Be a Thought Leader • Distribute Content
    40. 40. Bibliography Carter, Brian. LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn. Indianapolis, Indiana: Que Publishing, August 2012. Elad, Joel. LinkedIn for Dummies. Hoboken, NJ: Wiley Publishing, 2008. Neal Schaffer (Date of publication?). 30 Minutes to Maximizing LinkedIn, Retrieved May 2, 2013, from http://windmillnetworking.com. “LinkedIn.” Wikipedia. May 7, 2013, http://wikipedia.org/wiki/LinkedIn. Sandi Sturm. “Building Up Your Geek Skills: Tips for Small Business.“ Slideshare. May 7, 2013, http://www.slideshare.net/Alaskarama/building-up-your-geek-skills- linkedin. Jill Frank. “LinkedIn B2B Sales Strategy.” Slideshare. May 7, 2013, http://www.slideshare.net/JillFrank1/linked-in-sales-strategy. Neal Schaffer. “Maximizing LinkedIn for Business.” Slideshare. May 7, 2013, http://www.slideshare.net/nealschaffer/maximizing-linkedin-for-business.
    41. 41. Looking Good Billy-Ray!!!

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