The document provides tips for building a strong profile on LinkedIn. It recommends including a professional photo, writing a compelling headline that conveys who you are and your value, customizing your public profile URL and links to websites, telling your story and expertise in your summary, thoroughly filling out your experience, education, skills, asking for recommendations, optimizing your profile for search engines using relevant keywords, and leveraging the profile view feature to further engage connections. The overall aim is to create a complete profile that presents yourself as a thought leader in your industry.

1. Building a Profile on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.

2. First Impressions Count
It takes just 1/10 of a second
for someone to make a decision about you!
Source: Assoc for Psychological Science – “How Many Seconds to a First Impression?”
ORGANIZATION NAME
2

3. Upload a professional photo
Profiles with photos are 7 times
MORE LIKELY to be viewed than those without
ORGANIZATION NAME
3

4. Write a compelling headline
Your Headline gets more attention than your photo
Tell the world who you are, what you do, and the value you provide.
ORGANIZATION NAME
4

5. Set your Public Profile URL
Put it on your business card, and in your email signature file.
ORGANIZATION NAME
5

6. Customize Links to Websites
Provide a “call to action” that direct customers to “do”
something at the destination page such as:
 Subscribe to an eNewsletter
 Download a case study
 Take a survey
ORGANIZATION NAME
6

7. Tell your story in your Summary
Showcase you expertise. Convey your passion. Use “key words”.
Provide a “Call to Action”
Your background
Your company
Your passion
A “call to action”
ORGANIZATION NAME

8. Update your Current and Past Positions
Demonstrate how you’ve helped clients throughout your career
ORGANIZATION NAME
8

9. Add your education
Showcase your education, which will also allow you to…
ORGANIZATION NAME
9

10. Tap into your alumni connections
ORGANIZATION NAME 10

11. Ask for recommendations
Not just from colleagues, but also from clients
ORGANIZATION NAME 11

12. Add Skills and Expertise
Position yourself as a thought leader among your peers.
ORGANIZATION NAME 12

13. Strive for 100% Profile Completeness
What is “complete”?









Name, current title
Industry and Location
Photo
Headline
Summary
2 previous positions
Skills
Education
50+ people in your network
ORGANIZATION NAME 13

14. Bring your profile to life with Rich Media
•
•
•
•
Powerpoint
Video
Images
PDF
LinkedIn Sales Solutions
ORGANIZATION NAME

15. Always personalise your connection requests
ORGANIZATION NAME

16. Search Engine Optimise your LinkedIn Profile
In order to be found on LinkedIn or
Search Engines use key words and
phrases that pertain to your core
expertise.
4 areas to concentrate on:
1. Your Headline
2. Current & Past Positions
3. Summary
4. Skills
ORGANIZATION NAME 16

17. Leverage the Who’s Viewed My Profile feature
ORGANIZATION NAME 17

18. ORGANIZATION NAME 18