K.S. Dattatreya has over 35 years of experience in healthcare operations, marketing, and quality accreditation. He is currently the Facility Director at Narayana Hrudayalaya Hospital in Bangalore, where he is responsible for overseeing multiple hospitals. Previously, he held leadership roles such as COO, VP of Marketing, and GM of various hospitals and healthcare companies. He has extensive expertise in launching new facilities, implementing processes, and achieving quality certifications like ISO and NABH.

1. K.S. DATTATREYA
# 41, ‘Ashirvad’, Dee Enclave, Near Godwin School, Kodigehalli Main Road, Sahakara Nagara post
BANGALORE – 560 092
+91 9845210827 (M), 080-23636792(R) E-mail: dattaks@gmail.com
OVERVIEW
Accomplished, senior healthcare professional with broad Healthcare Marketing and Operational
experience encompassing strategic planning with the ability and skill set to provide creative,
innovative, enthusiastic and forward-thinking leadership in a team environment. I am focused on
achieving improved and continuous business performance in a competitive healthcare scenario with
an eye on EBITDA. Have successful extensive experience and expertise in Operationalizing New
Projects taking it through the process of Planning, Positioning, Strategizing and Implementation and
follow-ups with a focus on establishing the processes, procedures and systems. Thorough knowledge
of Man Power Planning, Equipment Planning with the necessary designing, Talent acquisition,
Statutories, etc
Have extensive knowledge of Operational and Administrative Management of the hospital including
all the functional/vertical portfolios. Additional capabilities include establishing policies, procedures
and systems in place. I have knowledge and worked on establishing Quality Accreditation Processes –
ISO, NABH including Gap Analysis, Documentation, Training and Implementation.
November 2011 – Presently Continuing: - Narayana Hrudayalaya Limited,
Bangalore
Facility Director – Position equivalent to Chief Operating Officer.
As Head of the Unit I was responsible for Operationalizing and supporting various multispecialty
units in NH like Whitefield, HSR, Palanpur, Jodhpur, Mysore, etc
Till recently I was the Facility Director – Narayana Hrudayalaya Multispecialty Hospital, Mysore.
A 300 bedded multispecialty tertiary care hospital is a landmark destination for healthcare in Mysore. One
of the fastest growing among other Corporate Hospitals in Mysore, I was responsible for making it
EBITDA Positive. NH Mysore was adjudged as the
a. Best Hospital in the Group
b. Best Clinical Talent
c. Best Nursing
d. Best Para-medical
01/2011 – 04/2011 – Sarvodaya - Jeevani Hospital
A 240 bedded multi-specialty secondary care hospital with Cardiology and Cardiothoracic,
Neurosciences, Critical care and trauma, Laparoscopic specialty surgeries, etc
Chief Operating Officer (COO) – reporting to MD
 Started documentation and implementation of procedures and processes
 Conducted the due-diligence audit to comprehend and take the remedial measures
 Human relation measures to bring the team of Consultants as well as Employees
together

2. 4/2010 – 12/2010 – NOVA Medical Centers
a specialized day care/ambulatory surgery centre chain
Sr. G.M. – Empanelment & Practice Enhancement-South Regional Head
 Carried out market survey, Identified and empanelled strong panel of multi-specialty
surgical specialists
 Drove the formation, recruitment and development of business development team and
Developed and implemented Marketing programs that drove incremental sales
 Directed development and positioning of business-to-consumer concept as part of Practice
enhancement.
 Instrumental in developing policies, Procedures and Processes across the system
12/2007 – 4/2010 – Global Hospitals Group
Global Hospitals is India's fastest growing chain of facilities offering tertiary level super specialty care and
multi- organ transplantation services.
Vice President – Marketing, Strategic Initiatives & Quality Accreditation
BGS Global Hospitals, Bangalore
 Planned, scheduled and coordinated the launch of BGS Global Hospitals, Bangalore
 Built entirely new staff of marketing professionals. Led the developement and
implementation of annual marketing plans that resulted in consistent sales increases, in a
highly competitive growth industry. During this time, marketing played a key role in
achieving sales growth that consistently performed compared to key competitors and the
industry as a whole. This growth resulted in clocking monthly revenue of Rs. 3.0 Cr
consistently in a short span of less than 2 years.
 Key member of strategic operational management team developing and implementing
growth strategies, which resulted in month on month revenue increases of more than 20%
 As a core member of the Strategic Management initiatives involved in the Hospital
Operations streamlining administration, OT management, Housekeeping services,
Vendor management and STATUTORY LICENSES
 Initiated and completed Documentation, Training and Implementation of processes
and procedures as per NABH Standards across all the department in the hospital as
per ‘Quality accreditation processes’ as Management Representative
01/2002 – 12/2007 – Manipal Health Systems
Manipal Hospitals is an integrated hospital offering quaternary, tertiary, secondary and primary health care
delivery services system that provides healthcare from the smallest to the most complex medical problems.
Manipal Hospitals is a certified pioneer in the Indian healthcare industry for over 4 decades and has been
delivering state-of-the-art healthcare services that are curative and preventive in nature, to both national and
international patient’s world over. Driven by clinical excellence, patient centricity and ethical practices
Manipal Hospitals provides path-breaking medical services and technologies in this new age of healthcare.
Head – Business Development, Manipal Hospital, Bangalore
Managed marketing disciplines for Specialty services and served as Head and lead member of a cross-functional
services
 Drove the development and implementation of media strategies that resulted in
improved efficiency and accelerated sales growth and profitability
 Led staff of sales professionals and effectively managed annual budget with a growth
turnover of more than 28%
 Involved in the development of interactive, direct marketing, media, creative, sales
promotion and PR strategies

3.  Championed marketing programs and general business solutions resulting in increased
customer traffic and sales, and corporate business sales by almost 160%.
 New Projects: Instrumental in opening of 3 dialysis centers and 2 Clinics
 Identification and empanelment of Specialist visiting consultants & this group
contributed billing close to 10% of the total revenue.
 As a Core member of the ‘Quality Accreditation’ team involved in streamlining
Hospital Operations and training and implementation of processes and procedures as
per ISO Standards
1995 – 01/2002 – Healthcare Global Enterprises Ltd,( HCG) Bangalore
HealthCare Global Enterprises Ltd,(HCG) headquartered in Bangalore is South Asia's largest Cancer Care
Provider. A Physician-led initiative that owns and manages a network of 16 cancer centers nationwide.
HCG also deals with clinical research and R&D
GM – Strategy & Development – HCG Corporate Office
 Corporatization, Branding & Training
 Developed Marketing Strategies, Positioning and Branding
 Actively involved in the commissioning and launch of 2 full-fledged cancer centers
 Initiated Quality accreditation processes
Sr. Manager – Business Development & Center Manager, Curie Center of
Oncology (Div. of Soni Medical Services, USA and later acquired by HCG)
 Planned, scheduled and coordinated the launch of Curie Center of Oncology in
partnership with St. Johns Medical College Hospital
 Planned, Identified and Recruited entire team of Marketing, administration, clinical and
support services
 Day to day operations and administration of the hospital including all the statutory
requirements.
 Involved in Market survey, Planning and commissioning of Diagnostic and Imaging
Center with CT, MRI and full-fledged Laboratory services
 AS ‘Management Representative’ responsible for getting ISO Certification, first cancer
center to be awarded ISO Certification in India
12/1994 – 12/1995 – Medinova Diagnostic Services Ltd.,
Medinova Diagnostic Services is the pioneer in Medical Diagnostics in the Country, was established in the
year 1985 as a pioneering concept in diagnostics. First time in the country it offered all the diagnostic
services from an ordinary blood test to a sophisticated CT/MRI Scan under one roof. Medinova has four
Centers at Hyderabad, Calcutta, Bangalore and Pune. In addition, it has several Franchise Centers.
Marketing Manager – Medinova Diagnostic Services, Bangalore
 Developed and strengthened the marketing team
 Responsible for starting franchisee centers in Bangalore
 Responsible for maintaining No. 1 position among the diagnostic centers in Bangalore
06/1988 - 12/1994 – M/s. Elder Pharmaceuticals Ltd., Mumbai
Elder Pharmaceuticals is engaged in the manufacture of a wide range of pharmaceutical product through
research and development and also in the manufacturing and marketing of diverse products through
licensing agreements with international pharmaceutical companies. the company is also engaged in the
manufacturing of active pharmaceutical ingredients. Its ranked 28 among India’s leading 300 companies
today.

4. • Launching & promotion of concept molecules like Shelcal, Chymoral forte, etc
• Promoted as ‘product specialist’- Special Products division
• Further promoted as ‘Area Sales Manager’ handling the team Karnataka
10/1979 -06/1988 – Ranbaxy Laboratories Limited, Delhi
Ranbaxy Laboratories Limited (Ranbaxy), India's largest pharmaceutical company, is an integrated,
research based, international pharmaceutical company, producing a wide range of quality, affordable
generic medicines, trusted by healthcare professionals and patients across geographies. Ranbaxy today has
a presence in 23 of the top 25 pharmaceutical markets of the world. The Company has a global footprint in
46 countries, world-class manufacturing facilities in 7 countries
and serves customers in over 125 countries.
Medical Service Representative, Bangalore HQ’s
• Key team member for launch of revolutionary products – Sporidex & Fortwin
• Created a new head quarters
• ‘Star Performer’
Academics & Training:
• Bachelor in Science
• Masters in Business Administration - Marketing
• Masters in Business Administration – Healthcare Operations
Professional Teaching activities:
• Guest Faculty – Institute of Healthcare Management & Research (IIHMR), Bangalore.
• Guest Faculty – Hosmac-PESIT, Bangalore
• Guest Faculty – Padmashree College of Hospital Management, Bangalore
Professional Development Courses:
• Certification & MDP Training in Total Quality Management (XLRI – Jamshedpur)
• ‘Performance Appraisal Development System’ conducted by Essae Chandran Institute,
leading management training institute in association with TAPMI
• ‘Systems Thinking’ conducted by Leadership Resources India Ltd., aimed at analytical
thinking and application
• Sales & Marketing training by leading world renowned trainers – Mercuri Goldmann,
U.K.
Personal Details:
• Date of Birth: 4th
February 1959
• Married – * Manjula Dattatreya , Wife, a trained Montessori teacher - runs a Day
Care and Pre-school
* Swaroop K Dutt, Son Doing Masters in Finance & Accountancy