LinkedIn is the world's largest professional network with over 120 million users. It allows users to create a professional online profile to network with colleagues, find new opportunities, and promote their careers. The document provides tips for setting up an effective LinkedIn profile by adding current and past work experience, skills, recommendations, and joining relevant professional groups. It advises users to focus on quality connections with people they know and have worked with to build their network on the platform.

2. For Beginners

3. Is not just a glorified online C.V or another social media site?

4. What is………..

5. Is… The World’s Largest Professional Network Perhaps your most important social media channel. An opportunity to create a dynamic, highly visible online profile…….. + more

7. Research and generate leads

8. Status Updates – sync with Twitter

9. Gain and show recommendations

10. Gain Introductions

11. Source and join groups

13. “If you want to want to hang out with the big players – a place where connections are made, leads are generated and deals are done – then you need to spend more of your time on Linked In” Lewis Howes Author of LinkedWorking

14. ?

17. Facts and Figures

18. 120 MILLION PROFESSIONALS WORLDWIDE

19. Not just another social media site……..

22. Credits: Amodiovalerio Verde

23. SENIORITY WORLDWIDE

24. Signing Up

26. Navigation … a quick guide

27. Do’s and Don’ts

28. Your Profile

29. Your Profile Must be you and must be public Add current and past positions Add Links to sites and visa-versa Add specialities / skillsMake it social – add Twitter, blogs Work in Progress!

30. Your Connections Your aim is to source and add appropriate and relevant contacts.

31. Your Connections Quality not Quantity You need to try to add people who knowand trust you Startwith people you have worked with! Aim for decision-makers within target sectors What about fellow members of professional organisations? People you have met at trade fairs and networking events?

32. Recommendations Recommendations are references that appear on your profile. Great way to add credibility!

33. Groups Linked In Groups: Private forums centred around a common theme or area – e.g CIPR, World Tourism Network

34. Groups Tips: Start with 2-3 industry or professional groups that are relevant to you Follow and interact with other members Look for business opportunities through groups

36. Final Thoughts and Advice

37. Decide if Is the social media channel for you - if so, really use it!

38. Don’t use As a sales promotion or spamming tool!

39. Create a great Profile. Make it social – interact with people!

41. www.linkedin.com/in/paulmcgarrity Why not sign up for our monthly newsletter on digital marketing? www.OctaveOC.com Why not join our Facebook Page? www.facebook.com/ octaveonlinecommunications