This document provides tips for using LinkedIn effectively for business purposes. It notes that LinkedIn has over 227 million members worldwide, with more users having college degrees or incomes over $75,000. The document advises setting up a complete profile with photos and media, making the profile public rather than private, joining various industry groups, maintaining an active company page, and using Inmails to connect with new leads.

1. CHEATSHEET
Adjusting to the demands of social media
info@adjustsocial.com
PLACE B2B social network where professionals connect with other professionals, join
industry-specific groups, and search for industry-specific news.
FACT Linkedin is not only for job searching, it's also for prospecting and social selling.
PEOPLE LinkedIn boasts approximately 227 million members world-wide. Users are more
likely to be male. Usage is higher among people who have a college degree or higher,
and with people who have incomes of £75,000 or more.
FACT The older demographic comprises upper management and people interested in
making business-related connections. Those decision makers are just one keyword
search away or even be a 3rd connection.
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Make your profile
stand out by
adding rich
media photos,
presentations,
case studies and
even demo reels.
Not only will you
stand out from
people in your
industry, but
you’ll also
increase profile
views and
requests to
connect.
Make your profile
public. Nobody
can connect with
you professionally
if you keep your
profile hidden.
Make sure to use
a professional
photo, a headshot
that smiles, set up
a custom URL,
and share where
you can be found
and contact
information.
Join up to 50
groups. If you
want to network
with like-minded
individuals or
find clients for
your business,
you’ll find them in
the members tab.
Maintain a lively
Linkedin
company page,
that adds value,
attracts new
employees,
showcase
company culture
and inevitably
making you stand
out as a social
business.
Use Inmails to
attract new leads
to your business.
OUR TIPS