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The document discusses various techniques for link analysis to analyze the structure and patterns of hyperlinks on the web. It covers different levels of link analysis including macroscopic views of overall link structure using models like bow-tie and jellyfish, microscopic views analyzing properties of individual nodes like degree distribution, and mesoscopic views identifying regions using techniques like hop-plot analysis. The goals are to understand how links create meaningful patterns and relationships despite limitations of models, and apply these insights to challenges like web information retrieval and detecting web spam.






































































































































































