The document proposes a new type of lighter that runs on batteries instead of gas. It would be produced and sold by a new company called F.I.R.E Lighters. The lighters aim to save customers money by being rechargeable and avoiding the need to constantly purchase new lighters. A market analysis found the primary customers would be smokers aged 18 and older in Southeast Asia. The document outlines F.I.R.E Lighters' competitors and proposes marketing strategies like competitive pricing and endorsements to promote the new product. It also provides a financial plan to obtain startup capital and projects profit over the first three years.

1. F.I.R.E LIGHTERS

2. BUSINESS
BACKGROUND

3. Our Product
• We will be producing a new gen of lighters
• These lighters do not run on gas
• They run on batteries instead producing heat

5. F.I.R.E LIGHTERS
• LOCATION : THE CURVE OFFICE DEPARTMENT
• REASON FOR LOCATION : CUT COST ON RENTAL ex. DISTRIBUTERS
SELLING OUR PRODUCTS
• THIS IDEA WAS INSPIRED BY DELL

6. REASONS
• AT PRESENT DAY THERE ARE A LOT OF SMOKERS
• GRADUALLY THE NUMBER OF SMOKERS WOULD INCREASE

7. MARKET ANALYSIS

8. Who are our CUSTOMERS
• our customers will be based mostly smokers
• People who enjoy smoking mostly from ages 18 and above
• People who don’t like to constantly buy lighters

9. Customer background
• Our customers will approximately have an income of RM500 per
month and above
• Our customers will range from students to almost every single job
• Their geographic location will based in South East Asia
• Smokers frequently complain about their cigarettes tasting like
gasoline thus we improve our lighter to remove this taste

10. COMPETITORS
• CRICKET – SIMPLE, CHEAP AND NOT INTERESTING
• ZIPPO – OVERPRICED AND DURABLE
• BIC LIGHTERS – BAD QUALITY, CHEAP
• CLIPPER – CHEAP AND NOT DRUABLE

11. MARKETING STRATEGIES

12. PRODUCT BENEFITS
• WE INVENTED THIS LIGHTER TO HELP SAVE MONEY (WOULDN’T HAVE
TO KEEP BUYING LIGHTERS)
• THE LIGHTER IS ECO-FRIENDLY
• RECHARGABLE AND RECYCLABLE

13. PRODUCT BENEFITS
• F.I.R.E Lighter gives customers durable
• Affordable
• Easy to light
• Rechargeable
• Convenient to carry around

14. Sales Strategy

15. Pricing and Advertising
• Our product will be priced from RM25
• The lighter endorsed by other companies (ex. famous local bands,
local artist, advertisement board, internet)

16. Management Strategies

17. F.I.R.E Lighters
• Our company is a sole trader
BOSS
Manufacture Human Resources Market
Raw Material
Distribution
Transportation
Employee
IT
Advertisement

18. FINANCIAL PLAN

19. FINANCIAL PLAN
How to get the
money
Loan from a Bank
Make a deal with
existing
Manufacturing
Company
Capital Needed
RM 5,000,000
Profit for 3 years : 15 M
/ 417.000 each month
2 Million for
salary : 56.000
each month
7.5 (include
Interest) for Bank
5.5 Million Clean Profit

20. References
• www.cricketlighter.com
• http://www.legacyforhealth.org/our-issues/cigarettes-and-the-
environment
• Ronson, D. (2008). Match and Lighter safety. US Fire Admministration.
• http://www.nytimes.com/pages/business/index.html
• Ronson, D. (2010). History of the Ronson lighter. Dutch Ronson
Collector Club.