The document discusses De Telegraaf's strategy to expand into e-commerce by launching a webshop. Some key points:
- De Telegraaf is the largest Dutch newspaper with 600,000 daily readers and 500,000 subscribers. It wanted to turn readers into customers.
- It launched a webshop in 2008 that now generates €60 million annually in revenue, growing 50% per year.
- A case study highlights how it partnered to sell 1,400 e-bikes in 3 months, generating €1.1 million in revenue.
- De Telegraaf has transformed its business model and become both a media company and retailer, aiming to turn its 500,000 webshop
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At Folio3 we specialize in all aspects of Magento development, from Magento design and web store development, to Magento customization, Magento integration and custom Magento extensions. As a Magento 2 Trained Solution Partner with over 10 years of ecommerce expertise, and a dedicated team of certified Magento development experts (including certified Magento & Magento 2 developers, architects and project managers), we can assist you with practically any Magento development requirement. Our Magento service focus is based on:
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As Shopify developers and experts specializing in Shopify design and development services, we have been enabling businesses outpace their competition and deliver value to their customers for over five years. Our Shopify and Shopify Plus experts offer full spectrum Shopify development services and solutions to clients across a wide range of industries. From Shopify design, Shopify customization and Shopify app development, to full-fledged Shopify migration and Shopify support services, we are your go-to Shopify development partner.
Our white-glove approach and hands on bedside manner makes us the perfect partner to help turn around your ecommerce business. Whether you’re looking to enhance your Shopify store’s customer experience, convert your ecommerce idea into a fully functional Shopify web store, or want to migrate your existing ecommerce site to Shopify or Shopify Plus, our Shopify experts can help you get there. Our service focus for Shopify development is based on providing services related to:
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Slides from the Brisbane Shopify Meetup on 7th June 2017. Special guest speakers are Holly Cardew (Pixc), Nik Mirkovic and Alex Tomic (HiSmile), and Josh Newport (Shopify).
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Brisbane Shopify Meetup - 7th June 2017 Reload Media
Slides from the Brisbane Shopify Meetup on 7th June 2017. Special guest speakers are Holly Cardew (Pixc), Nik Mirkovic and Alex Tomic (HiSmile), and Josh Newport (Shopify).
Brisbane Shopify Meetup - 31st January 2018Reload Media
Slides from the Brisbane Shopify Meetup in January 2018. Featuring Belinda Sharpin (Honey Birdette), Steven Visic (Smart Send) and Joshua Bitossi (Shopify Plus).
Glabex allows:
List unlimited products & categories
Upload up to 10 photos per item! + Video
Own and customize your own store URL http://ecrater.yourname.com
Import bulk products from csv/text file types
All products are submitted to Google Product Search
If you don't have a lot of tech expertise or a big budget, or don’t want to pay for hosting or set up your online store. There is no problem. With our FREE store solution you get a professional e-commerce store capable of selling any product
What exactly is Glabex?
Glabex is a unique platform for business. First of all, it is a 100% free online marketplace, also it is social ecommerce hub for your business. With Glabex you can build online profile for your company, set up your market place, list your products&Services in Glabex free online market place, update information though out all social spots from your Glabex business profile with one click.
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16. How? We doubled our role in de
valuechain and became a (r)etailer as
well!
17. Our businessmodel
• 1. Unique offer ( either as product or in price)
• 2. Advertising free of cost for the supplier
• 3. Economic risks on stock for the supplier
• 4. Attractive gross margin for De Telegraaf
• 5. Distribution through traditional retailoutlets
optional
18. Assortment
• Based on the needs of our targetgroup
• Fit with our editorial concepts
• Average age readers: 50
• Books, DVD & CD, Household appliances,
Fashion, Cooking, Watches & Jewelry, Health,
Outdoor, Golf, e-bikes
19. How to create customerloyalty?
Be relevant & Create added value
• Assortiment
• Segmentation / E-mail
• Excellent service
21. Research
• Marketdata ( GFK )
• 2009 & 2010: 160.000 e-bikes per year
• Juli: 25.000 e-bikes
• Average price: € 1.900,=
22. Research
• Webshop panel
• Are you interested in buying this…
> 63% interested
> 13% very interested
> 1,4% bereid tot koop
23. Our readers needs
• Excellent bike
• Good price
• Home delivery
• Guarantee
• Repairservice @ home
24. We offered them
• E- bike voor € 799,=
• For women and men
• Free of charge home delivery with a brief
explanation
• Guarantee and free of charge
repairservice at home by our partner
Fietsned
• Free of charge out of home service ( flat
tire )
25. The partners
• De Telegraaf: Webshop, Marketing en
Customersupport
• Kemp Starley: Manufacturer (
Bdexx/Forenses)
• Fietsned: Guarantee and repairservice
• Kusters: Homedelivery e-bikes
26. The results
• We sold 1.400 e-bikes in 3 months
• € 1.100.000 turnover
• 44.000 visitors on the productpage
• 16.000 viewers infomercial
• 1.500 inbound calls
27. We turned our readers into customers
• De Telegraaf has 500.000 subscribers
• De Telegraaf webshop has 500.000 customers
• Definition customer:
• “ a person with a webshop account who
bought one or more products in our webshop
during the last 12 months ”
28. And now we turn our customers into
readers
• 50% of our customers has no subscription
We offer them successfully a trail subscription
on De Telegraaf. So now we also turn our
customers into readers.
30. Do’s
• Make e-commerce a strategic issue
• Create a businessunit
• Empower it
• “ The last mile” - Outsource technology ,
fulfilment & logistics. Select the best partners.
• Concentrate on your corebusiness
32. Change the game
• Think Triple-Win
- Consumer needs
- Manufacturer needs
- Your own needs
• Become a (r) etailer as well
- create a e-commerce platform
• Turn your readers into customers