Ernest Zacharevic is a 26-year-old Lithuanian artist based in Georgetown, Penang. He has created several murals in Penang as part of art festivals, including "Pao Seller" depicting an old Chinese man selling buns, and "Magic" showing a magician's body-severing act. The murals use bright colors and imagery to convey messages and depict scenes of old-fashioned street life in Penang. Mural art can communicate non-verbally through shapes, objects, and manner of art, possibly eliciting positive or negative emotional reactions from viewers.

1. EFFECTIVE PUBLIC
COMMUNICATION
Group Members :
Atiqah Syasya - 0320566
Hazel Crisostomo - 0320152
Gabriel Chin - 0320370
Allester Shaun - 0320250
Charel Fernando - 0320106
Lim Wei Heng - 0320148

2. PENANG STREET ART

3. Penang Street ART MAP:

4. Ernest Zacharevic
Ernest Zacharevic is a 26 years old Lithuania born
artist. He completed a series of murals entitled Mirrors
George Town as a part of George Town Festival 2012.
Better known as ZACHAREVIC in the art world he is
permanently based in Georgetown, Penang. He
graduated in art school in his hometown, Vilnius,
Lithuania. After graduating, he went to art academy to
study graphic arts.

5. "Pao Seller" Mural

6. "Pao Seller" by Ernest Zacharevic
As a recent addition to Penang’s famous street arts, the
Chinese ‘Pao Seller’ or Bun Seller art mural is painted at
the side wall of Wil House, a hotel boutique converted from
the old Great Shanghai Dry Cleaning shophouse located
along Leith Street, George Town. This art mural depictan
old Chinese man selling the pao (or Chinese buns) from a
wooden stall back then with just a fraction of the prices
these days.

7. Concepts
Human Communication
● Share experience
● Process of creating a meaning between two or more people
● Helpful to use tangible (abstract) model to describe that process.
Analyzing the Negotiation Situation
● Establish what is your objectives or what hope to accomplish from negotiation
Planning for upcoming Negotiation
● Three basic component ( money - people - timing )
● considering what goals you have for each component
Organising
● Determine who will be the most effective people for your negotiation
Continuous Improvement
● once the negotiation is over there is a real value in going back over the process
● analyzing way to improve .

8. "Magic" Mural

9. "Magic" by Ernest Zacharevic
The clever use of collapsible door panels
depicts a frightened little girl over a magician
showcasing a body-severing act on a shop
house in Lebuh Armenian.

10. Concepts
Non verbal communication
-Facial expressions, posture, space
Conflict
-Intrapersonal conflict (conflict among individuals)
Small group communication
-Collective entity, interaction between members
Mass communication
-This mural art was intended for public view
First impression
-Magic show as an entertainment in the olden days

12. Description
Artist Background: Name Reja Reef Bryah
From Kuching, Sarawak
Moved to Kuala Lumpur in 2010
Skate Boarder, Musician, Tattoo Artist and
Painter
The Mural art is using bright colors to attract
attention
The voice of the People for Freedom

13. Semantics – relating to meaning of
words and phrases in a language.
the scientific study of language and logic concerned with meaning.
There are a number of branches and subbranches of semantics,
including formal semantics, which studies the logical aspects of
meaning, such as sense, reference, implication, and logical form, which
studies word meanings and word relations, and conceptual semantics,
which studies the cognitive structure of meaning.
Eg : The mural art portrays a message such as Merdekarya, with two
meanings such as Merdeka as Free and Karya as art

14. Possible Obstacles of Languages
Denotative meaning
-play of words
ex: Merdekarya = Merdeka, Karya
Slang
ex : a type of language that consists of words and phrases
that are regarded as very informal, are more common in
speech than writing, and are typically restricted to a
particular context or group of people.
Regionalisms : "Merdeka"

15. Mass Communication
Source of communication – Mural art
Message intended for the masses of individuals.
Ex: mural art observed by pedestrians on the road
Advertisements during prime time news.
Ex: The mural art is portraying a sense of celebration for freedom
Feedback is limited.
Ex: People see and and the most Feedback returned are Instagram pictures
Communication is characterized as public.
Ex: It is out in the public for everybody to know

16. Mural Art as Non-Verbal Messages
Mural Art
Art category is broad, large, that cannot
described as easily as verbal messages
Non-verbal aspect from Mural Art
Manner of Art
Words
Might be positive or negative messages

17. Positive Connotation
Words can elicit such Powerful Emotional
Reaction
Merdekarya = Merdeka(freedom),Karya(art)
Similiar with Free Art
Often it is said to have negative or positive
connotation for people

19. Mural Art Found in KL
Artist Background : Unknowned
A shadow of a girl holding a watering can
Involves two dimension art and three dimension art
Inspired by the change in the generations. Children use to
enjoy the enviroment while nowadays children are too
attached to their gadgets

20. Mural Art as Non-Verbal Messages
Mural Art
Art category is broad, large, that cannot described as easily
as verbal messages
Non-verbal aspect from Mural Art
Manner of Art
Shapes & Objects
Might be positive or negative messages
ex: The girl is showing innocence when she is holding the
watering can

21. Positive Connotation
Words can elicit such Powerful Emotional Reaction
ex: The mural art shows a young girl holding a watering
can. Nowadays this is a rare sight because of children
being attached to their gadgets
Often it is said to have negative or positive connotation for
people
ex: Children in the 20th century are addicted to social
media.

22. Mass Communication
Source of communication – Mural art
Message intended for the masses of individuals.
Ex: mural art observed by pedestrians on the road
Feedback is limited.
Ex: People see and and the most Feedback returned are pictures taken and
uploaded to social media websites. this is done to encourage people to
waterplants.
Communication is characterized as public.
Ex: It is out in the public for everybody to know

23. Perception Process
Selection
Selective exposure
The tendency to expose yourself to info that
reinforces rather than contradicts your
beliefs and opinions.
Ex: The awareness that technology is taking
over the lives of the youth.

24. E.T Hall's Concept of Space
This concepts shows that we are each surrounded by intimate space, personal
space, elaboration,gardening in the private garden
Ex: Peer pressure from the social media and also the goverment
When someone invades our intimate or personal space , it makes us
uncomfortable.