Presentazione eseguita da Stefania Romeo il 9 settembre 2015.
Come i social media trasformano l'approccio al recruiting, permettendo di costruire un seguito di candidati interessati al proprio brand da assumere in modo più veloce ed efficace.
Scopri come trasformare il tuo approccio al recruiting con le soluzioni corpo...LinkedIn Italia
LinkedIn può trasformare il tuo approccio al recruiting grazie ai social media: scopri come utilizzare il social network più diffuso del mondo per ingaggiare, trovare e assumere i candidati migliori.
Presentazione effettuata da Fabio Rezzoagli il 14 aprile 2015
Come rendere più attraente la propia azienda per i candidati migliori. Webcast erogato da LinkedIn in collaborazione con AIDP presentato da Tomaso Giusti
Il percorso consigliato da LinkedIn alle aziende per trovare e assumere i migliori talenti con il social recruiting si compone di 3 fasi: build (costruisci il tuo pool di follower e il tuo brand), engage (ingaggia i tuoi follower) and recruit (trova, contatta e assumi i candidati migliori). Presentazione di Fabio Rezzoagli
Webcast presentato da Valentina Napoli di LinkedIn il 19 gennaio 2016.
Come ottimizzare il profilo LinkedIn, sviluppare il proprio network e aggiornarsi professionalmente grazie a LinkedIn.
I segreti del Content Marketing per le società di ricerca e selezione del per...LinkedIn Italia
Come le società di ricerca e selezione del personale e le agenzie di staffing possono utilizzare il content marketing per trovare nuovi clienti, assumere consulenti e piazzare sempre più candidati. Webcast presentato da Cristina Arbini il 25 ottobre 2016.
Scopri come trasformare il tuo approccio al recruiting con le soluzioni corpo...LinkedIn Italia
LinkedIn può trasformare il tuo approccio al recruiting grazie ai social media: scopri come utilizzare il social network più diffuso del mondo per ingaggiare, trovare e assumere i candidati migliori.
Presentazione effettuata da Fabio Rezzoagli il 14 aprile 2015
Come rendere più attraente la propia azienda per i candidati migliori. Webcast erogato da LinkedIn in collaborazione con AIDP presentato da Tomaso Giusti
Il percorso consigliato da LinkedIn alle aziende per trovare e assumere i migliori talenti con il social recruiting si compone di 3 fasi: build (costruisci il tuo pool di follower e il tuo brand), engage (ingaggia i tuoi follower) and recruit (trova, contatta e assumi i candidati migliori). Presentazione di Fabio Rezzoagli
Webcast presentato da Valentina Napoli di LinkedIn il 19 gennaio 2016.
Come ottimizzare il profilo LinkedIn, sviluppare il proprio network e aggiornarsi professionalmente grazie a LinkedIn.
I segreti del Content Marketing per le società di ricerca e selezione del per...LinkedIn Italia
Come le società di ricerca e selezione del personale e le agenzie di staffing possono utilizzare il content marketing per trovare nuovi clienti, assumere consulenti e piazzare sempre più candidati. Webcast presentato da Cristina Arbini il 25 ottobre 2016.
We held a recent webinar with Ali Abdel Khalek from the leading construction and engineering company Consolidated Contractors Company where they shared insights on how you can leverage LinkedIn to find and recruit talent in a very challenging industry in the Middle East: Construction, Oil and Gas.
Tips & tricks voor een succesvolle recruitment strategie. Maarten Fekkers, Corporate Recruitment Manager bij Nspyre, deelt hoe LinkedIn onderdeel van hun recruitment strategie is.
Waarmee kunt u nu al aan de slag? Welke zaken moeten daarbij op orde zijn om het beste talent aan te trekken?
How to Build a Personal Brand on LinkedIn - Perception is EverythingJonathan Duarte
How to Build a Personal Brand on LinkedIn!
This presentation describes the 5 Steps is use when Building a Personal Brand for a Client using LinkedIn.
B= Build
R= Reconnect
A= Add-Value
N= Network
D= Do Coffee
Click through to see the 4 most common mistakes agency recruiters are making on LinkedIn, and how to correct them. Best position yourself and your company brand for success.
Learn more about LinkedIn Talent Solutions for recruitment firms: http://linkd.in/1iTsTH5
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
LinkedIn for beginners, how to enhance your business through LinkedIn specially for real estate, your profile is what matter and how to setup a professional and optimized profile, Why linkedIn? find out more
Finders Keepers: How to Target the Best Candidates Before Your Competition Do...LinkedIn Talent Solutions
Learn how to successfully pipeline talent, covering LinkedIn Recruiter strategies and general tips for proactive recruitment success.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Learn how to get the most out of their free LinkedIn account, and how to use our paid recruiting tools to become a hiring guru.
Uncover how to:
- Master LinkedIn’s free and paid marketing features to promote your company and attract top talent
- Use the most effective tools to find highly qualified candidates for your open jobs
- Build your own personal brand as a trusted recruiter and hiring manager
- Get these strategies and tools to take your hiring to the next level!
Learn more: https://lnkd.in/gNGGrEW
Finding that quality candidate can sometimes feel like searching for a needle in a haystack. How do you get more of the right people to see your jobs?
With over 433 million members, LinkedIn presents a wealth of opportunity for recruitment consultants and agencies to successfully attract and place those top candidates using LinkedIn Job tools.
In this webcast, we covered:
Current talent trends impacting search and staffing companies
How to use LinkedIn Jobs to get the right people to see your open roles
How to drive results to increase placements and your bottom line
Binnen recruitment wordt aangegeven dat je steeds meer moet denken als een marketeer en dat je de organisatie en de job moet verkopen. Naast het bouwen aan een sterk werkgeversmerk is potentiele kandidaten aan je binden d.m.v. storytelling even zo belangrijk. Graag neem ik jullie vandaag mee in dit verhaal en geef jullie drie tips hoe je als organisatie daar succesvol mee kunt zijn op LinkedIn.
"Quick-win Wednesdays" are 15-minute webcasts designed to help you:
• Elevate your recruiter and company brand
• Jumpstart your Jobs posting journey
• Automate your recruiting workflow with Search, InMail and Projects
Get started and build your Company Page. Visit linkedin.com/company/add/show to get started
As an agency you want to help you clients succeed in attracting talent. LinkedIn can help you serve your clients best and today we shared how we could partner better.
Learn how LinkedIn has enhanced the Recruiter product to better suit your needs and make you more productive.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...LinkedIn Italia
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte 2, Ingaggia i migliori talenti con il Content Marketing
Presentazione del webcast erogato da Beatrice Guasti e Tomaso Giusti il 18 giugno 2015
I segreti del recruiting con LinkedIn per le impreseLinkedIn Italia
Scopri con Benedetta Ganassini di LinkedIn Italia come le soluzioni LinkedIn studiate appositamente per le esigenze delle imprese possano trasformare l'approccio al recruiting della tua azienda
We held a recent webinar with Ali Abdel Khalek from the leading construction and engineering company Consolidated Contractors Company where they shared insights on how you can leverage LinkedIn to find and recruit talent in a very challenging industry in the Middle East: Construction, Oil and Gas.
Tips & tricks voor een succesvolle recruitment strategie. Maarten Fekkers, Corporate Recruitment Manager bij Nspyre, deelt hoe LinkedIn onderdeel van hun recruitment strategie is.
Waarmee kunt u nu al aan de slag? Welke zaken moeten daarbij op orde zijn om het beste talent aan te trekken?
How to Build a Personal Brand on LinkedIn - Perception is EverythingJonathan Duarte
How to Build a Personal Brand on LinkedIn!
This presentation describes the 5 Steps is use when Building a Personal Brand for a Client using LinkedIn.
B= Build
R= Reconnect
A= Add-Value
N= Network
D= Do Coffee
Click through to see the 4 most common mistakes agency recruiters are making on LinkedIn, and how to correct them. Best position yourself and your company brand for success.
Learn more about LinkedIn Talent Solutions for recruitment firms: http://linkd.in/1iTsTH5
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
LinkedIn for beginners, how to enhance your business through LinkedIn specially for real estate, your profile is what matter and how to setup a professional and optimized profile, Why linkedIn? find out more
Finders Keepers: How to Target the Best Candidates Before Your Competition Do...LinkedIn Talent Solutions
Learn how to successfully pipeline talent, covering LinkedIn Recruiter strategies and general tips for proactive recruitment success.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Learn how to get the most out of their free LinkedIn account, and how to use our paid recruiting tools to become a hiring guru.
Uncover how to:
- Master LinkedIn’s free and paid marketing features to promote your company and attract top talent
- Use the most effective tools to find highly qualified candidates for your open jobs
- Build your own personal brand as a trusted recruiter and hiring manager
- Get these strategies and tools to take your hiring to the next level!
Learn more: https://lnkd.in/gNGGrEW
Finding that quality candidate can sometimes feel like searching for a needle in a haystack. How do you get more of the right people to see your jobs?
With over 433 million members, LinkedIn presents a wealth of opportunity for recruitment consultants and agencies to successfully attract and place those top candidates using LinkedIn Job tools.
In this webcast, we covered:
Current talent trends impacting search and staffing companies
How to use LinkedIn Jobs to get the right people to see your open roles
How to drive results to increase placements and your bottom line
Binnen recruitment wordt aangegeven dat je steeds meer moet denken als een marketeer en dat je de organisatie en de job moet verkopen. Naast het bouwen aan een sterk werkgeversmerk is potentiele kandidaten aan je binden d.m.v. storytelling even zo belangrijk. Graag neem ik jullie vandaag mee in dit verhaal en geef jullie drie tips hoe je als organisatie daar succesvol mee kunt zijn op LinkedIn.
"Quick-win Wednesdays" are 15-minute webcasts designed to help you:
• Elevate your recruiter and company brand
• Jumpstart your Jobs posting journey
• Automate your recruiting workflow with Search, InMail and Projects
Get started and build your Company Page. Visit linkedin.com/company/add/show to get started
As an agency you want to help you clients succeed in attracting talent. LinkedIn can help you serve your clients best and today we shared how we could partner better.
Learn how LinkedIn has enhanced the Recruiter product to better suit your needs and make you more productive.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte...LinkedIn Italia
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi: Parte 2, Ingaggia i migliori talenti con il Content Marketing
Presentazione del webcast erogato da Beatrice Guasti e Tomaso Giusti il 18 giugno 2015
I segreti del recruiting con LinkedIn per le impreseLinkedIn Italia
Scopri con Benedetta Ganassini di LinkedIn Italia come le soluzioni LinkedIn studiate appositamente per le esigenze delle imprese possano trasformare l'approccio al recruiting della tua azienda
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...LinkedIn Italia
I social network professionali stanno trasformando l'approccio delle aziende di successo alla Talent Acquisition.
In questo webcast, scopri come costruire la tua audience di candidati ideali interessati alla tua azienda grazie a una migliore conoscenza dei social media.
Fai partire la tua azienda con LinkedIn in pochi semplici passiLinkedIn Italia
Grazie a LinkedIn è possibile trasformare l'approccio al recruiting della propria azienda per raggiungere i candidati migliori in meno tempo. ma quanto è complicato? Che risorse sono necessarie? Quanto tempo ci vuole e quali sono i passi da seguire? Per scoprirlo, scaricate questa presentazione del webcast tenuto da Valentina Napoli di LinkedIn Italia il 14 aprile 2016.
Ricevi troppe candidature che non corrispondono alle tue esigenze? Fai fatica a trovare i candidati giusti? Le tue offerte di lavoro non vengono accettate?
Scopri come le Talent Solutions di LinkedIn possono rendere più efficiente il tuo processo di attrazione, ricerca, selezione e assunzione dei talenti!
Webcast presentato da Valentina Sciarmella il 13 ottobre 2016
Social Recruiting: i vantaggi di allineare corporate brand, consumer brand ed employer brand.
Workshop presentato da Cristina Arbini, Beatrice Guasti e Tomaso Giusti di LinkedIn Italia il 28 giugno 2016.
Ali Matar, Marcello Albergoni e Marina Fantini di LinkedIn presentano la storia dell'azienda nel mondo e in Italia, le nuove Talent Solutions e la vision per il futuro dell'azienda.
Scopri con LinkedIn i trend dei candidati e del recruiting in Italia e come applicarli per rendere più efficace la tua strategia di talent acquisition. Webcast presentato da Maria Pedrinelli e Marina Fantini di LinkedIn Italia il 15 dicembre 2016.
ConnectIn Italia 2016: la storia di LuxotticaLinkedIn Italia
Davide Gugliotta di Luxottica spiega la strategia di employer branding e talent acquisition della propria azienda, in equilibrio tra approccio globale ed esigenze locali
Webcast linked in per i professionisti e per le aziendeLinkedIn Italia
Webcast presentato da Alberto Benigno il 16 febbraio 2016.
Come ottimizzare il proprio profilo, creare e gestire la propria company page e utilizzare le soluzioni LinkedIn per la talent acquisition e l'employer branding.
Webcast presentato da Tomaso Giusti e Luis Alvarez di LinkedIn Italia.
Scopri com gli esperti di LinkedIn Italia chi sono, dove sono, cosa cercano e come attirare e assumere u talenti Digital sempre più richiesti dalle aziende.
LinkedIn Day Milano, marzo 2015: presentazione della vision di LinkedIn per il futuro e delle soluzioni LinkedIn che consentono alle aziende di trasformare il proprio approccio al recruiting con i social media.
How to Build Your Government Agency's Brand and Attract Top Talent [webcast]LinkedIn Talent Solutions
According to LinkedIn's 2014 Talent Trends report, the #1 thing that candidates rank as the most important factor when considering a new job is the company's reputation as a great place to work.
This presentation takes you through how you can attract top talent by building awareness of your employer brand. Through real-world examples, you'll learn about the basics of establishing your agency's brand on LinkedIn along with more advanced and powerful features.
Learn more about our solutions here: http://bit.ly/2bPsQiO
We'll cover the basics of Career Pages, as well as some more advanced and powerful features. For more information on our solutions, visit us at https://business.linkedin.com/talent-solutions
Interested in learning more about LinkedIn Career Pages? In this webinar, we'll cover the basics of Career Pages, as well as some more advanced and powerful features. We use real world examples from best in class Career Pages to demonstrate the range of what's possible.
Join LinkedIn’s Erica Benedetto and IDEXX's Heather Jury for this session on actionable ways to use your LinkedIn Career Page to enhance your Talent Brand.
In this free webinar, you’ll learn:
• The Power of Talent Brand: How to position your organization's unique employer value proposition
• The Value of Personalized Content: Customize your page with multiple views to appeal to diverse talent profiles
• Broadening your Career Page Reach : Attract and engage potential applicants at every stage of the candidate journey
Learn more: http://linkd.in/17c1WNO
#1NWebinar: Leveraging LinkedIn to Bolster Recruiting EffortsOne North
LinkedIn has fast become one of the most popular social channels for business professionals. Every second, two new members join, and more than 259 million users in over 200 countries form the world’s largest professional network on the internet. Your firm and its attorneys are probably among the millions of users who’ve created profiles and made connections, but are you taking advantage of all that the channel has to offer? It’s sometimes hard to know for sure, as LinkedIn’s set of new features also seems to grow at an exponential rate.
It’s a good thing we’ve got Terry Stewart, Senior Relationship Manager at LinkedIn, to help us out! Join Terry for a session on maximizing the benefit and results you get from using LinkedIn to power your recruiting efforts. He shares best practices for creating Company and Careers pages, tips for improving individual profiles and other tools you can utilize to help the stream of quality candidates flow stronger, and your search for and engagement with these individuals more successful.
Build Your Social Recruiting Strategy: Make the Most of LinkedInAndy, Xinbin Hu
Whether you’re a five-person start-up or a Fortune 500 organization, talent is a top priority. With rapid technology change, talent has greater access to information and more paths to explore job opportunities. For those with specialized skills and who are viewed as on the way up in their career, it's a candidate-driven market which requires a new approach to talent acquisition.
We would like to invite you to a crash course on how you can use LinkedIn for recruiting and employer branding. You will learn how to:
Source talent proactively using the LinkedIn Recruiter platform – a powerful tool that helps you quickly find the right candidate
Pipeline talent and improve productivity
Promote your job openings to 450+ million professionals on the LinkedIn platform
Build and enhance the employer brand of your company
We will cover:
What is direct sourcing and LinkedIn direct sourcing solutions
Direct sourcing demo
Build your personal and company brand on social media platform
Social recruiting and direct sourcing best practices from your industry peers
Q&A
Who should attend:
Human resources and talent acquisition professionals
HR generalists and small to mid-sized business owners
Please join us for our September kick-off meeting as HRG welcomes Joe Brummitt and Ashley Dubois from LinkedIn who will demonstrate how to utilize this social media site to do all things HR and win the war for Human Capital and Development!
Build Engage Recruit - How to Build your Talent BrandLinkedIn Europe
Your marketers and sales people think and work entirely differently than they did 10 years ago. Has your approach to hiring also changed?
Your competitors are no longer content to rely on active job seekers. Companies are now able to build their brand online, engage top talent and recruit the most talented people.
In this presentation, we discuss:
- How to build your brand online
- How to engage your audience
- How to recruit top talent
Social recruiting per le agenzie di ricerca e selezione - webcast 23 settembreLinkedIn Italia
Come il social recruiting può trasformare il business delle agenzie di ricerca e selezione, grazie alla capacità di costruire una base di follower, ingaggiarli con interazioni significative e infine assumere i candidati migliori. Presentazione di Tomaso Giusti di LinkedIn Italia.
Allinea il tuo profilo LinkedIn ai tuoi obiettivi di carrieraLinkedIn Italia
Sei uno studente o neolaureato? Ecco alcuni consigli per ottimizzare il tuo profilo LinkedIn in modo che ti iauti a realizzare i tuoi obiettivi di carriera personali!
Sei uno studente o neolaureato? Ecco i consigli di LinkedIn per creare il tuo profilo, sviluppare il tuo network ed essere attivo online in modo da costruire e comunicare il tuo personal brand a livello professionale.
Scopri come valorizzare la rete di alumni su LinkedInLinkedIn Italia
Sei uno studente o neolaureato? Scopri gli strumenti dedicati da LinkedIn al mondo delle università per scoprire i percorsi di carriera ed entrare in contatto con gli alumni della tua università!
Sei uno studente o neolaureato? Ecco alcuni consigli per sviluppare il tuo network su LinkedIn e trovare contatti professionali utili per la crescita della tua carriera!
Webcast presentato l'8 marzo 2016 da Valentina Napoli e Francesco Costanzo di LinkedIn Italia.
Presentazione di:
- Next Generation Recruiter
- Sponsored Jobs
- new jobs experience
- nuova flagship App
- LinkedIn Referrals
6. Mobile traffic
50%
<2%
mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
7. PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGE
The definitive professional
publishing platform
NETWORK
We connect the world’s
professionals
IDENTITY
The professional profile
of record
8. SOCIAL MEDIA
IS HERE TO STAY, EMBRACING
ITS POWER IS THE KEY
57%
of the decision to ‘buy’
is now made before any
commercial contact with
your business
9. THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
10. are passive and not
looking to move
80%
60%
of them are open
to opportunity!!
14. ACCELERATE
FOLLOWER GROWTH
Reach out to potential
candidates and convert
them into followers
BUILD
TARGETED
CAMPAIGNS
300% Follower base
increase
- Symphony Teleca
17. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGINGENGAGE
Page visitors see
the content that is
relevant to them
≤ 400%
increases in candidate
conversions achievable
with targeted content
CAREER
PAGES
IMAGES
JOBS
VIDEO’S
18. KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
347M
Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
ENGAGE
CONTENT
UPDATES
19. 19
380M+
(+2 every sec)
Company’s
reach
Sponsored Updates
reach the entire LinkedIn
network
LinkedIn Member Population
Company Updates only
reach your pool of followers
ENGAGE
SPONSORED
UPDATES
BUILD THE SAME RELATIONSHIP WITH MEMBERS
OUTSIDE COMPANY REACH
20. ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click through
rates for updates25%
the usual
content traffic3x
Reach a wider audience
before you even have
them as followers
ENGAGE
SPONSORED
UPDATES
21. CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a post
on Facebook if you
have no friends?
Followers are more
likely to recommend
your business2.5x
95% Followers are 95%
more likely to respond
to an InMail
of members are interested
in job opportunities from
companies they are following79%
23. PROACTIVELY SOURCE
CANDIDATES & CONSULTANTSRECRUIT
RECRUITER
Increased access to
the network
Reach out
using InMail
Workflow and
Collaboration tools
95%
Followers are
78% more likely
to respond to
an InMail
25. PROMOTE YOUR JOBS TO THE BEST
CANDIDATES & CONSULTANTSRECRUIT
RELEVANT
JOB POSTS
Only the most suitable
candidates will see your jobs
Job posts are a great
engagement tool
Job visibility can be increased
with Sponsored Jobs
of members are interested
in job opportunities from
companies they are
following
79%
26. Followers
Time
BUILD, ENGAGE AND RECRUIT
FOR SUCCESS
RELEVANT
JOBS
CAREER
PAGES
TARGETED
MEDIA
EMPLOYEE
ADS
RECRUITER
CONTENT
UPDATES
BUILD ENGAGE RECRUIT
Buongiorno a tutti e benvenuti al webcast di oggi: Come attrarre e coinvolgere i migliori studenti e neolaureati attraverso LinkedIn.
Inizierei con l’introdurre i due relatori di oggi: mi chiamo Cristina Arbini e lavoro in LinkedIn come consulente employer branding e delle soluzioni media per le aziende nostre clienti LinkedIn in Italia e In Spagna
+ Francesco si presenza
Our mission: Connect the world's professionals to make them more productive and successful.
Five years ago, when we drafted this mission, LinkedIn had just over 30M members (among an addressable audience of 600M knowledge workers.) We closed 2013 with nearly 10x that figure, 277M, and are growing at the fastest absolute rate of growth in our history.
Our mission: Connect the world's professionals to make them more productive and successful.
Five years ago, when we drafted this mission, LinkedIn had just over 30M members (among an addressable audience of 600M knowledge workers.) We closed 2013 with nearly 10x that figure, 277M, and are growing at the fastest absolute rate of growth in our history.
>2 New members per second as of 4/18/14 based on internal estimates
186M Monthly unique visitors for Q1 ’14 according to comScore using LinkedIn + SlideShare
http://press.linkedin.com/about
Lets start by understanding why people use LI and our value proposition to our members.
Identity
Network
Knowledge
Linkedin non è un database – Social media
Perchè usiamo I social media? Facebook per esempio ha l’idea di costruire una community di amici e condividere temi e contenuti rilevanti per loro affinchè questi rimangano ingaggiati e connessi con te
LinkedIn funziona alla stessa maniera, non è differente come social: si tratta quindi di costruire un ECOSISTEMA di follower interessati a ricevere info e comunicazioni rilevanti per loro che sono interessati al tuo brand e la tua azienda
Inoltre il social web ha drasticamente cambiato le nostre abitudini e come noi “processiamo” le info e prendiamo le decisioni e cerchiamo lavoro. Ci aspettiamo che le info che ci arrivani siano personalizzate e rilevanti per noi. Crediamo che le social platform ci possono aiutare a fare acquisti e prendere decisioni (esempio TRIPADVISOR)
We are so research focused now and have so much more information that 57% of the decision to ‘buy’ is now made before any commercial contact with your business.
Se vogliamo quindi INGAGGIARE il nostro target la nostra audience dobbiamo iniziare a pensare come marketer.
OPERARE COME ESPERTI DI MARKEETING - Bisogna pensare di costruire una RELAZIONE con persone che sono passive e non HANNO ANCORA MATURATO ad ACQUISTARE/CAMBIARE LAVORO – bisogna quindi NUTRIRE l’audience di contenuti per avere risposte POSITIVE -
LinkedIn gives you access to over 300 million professionals world wide – but as we all know they are not all interested in a now job but are open to relevant opportunities.
You need to think about passive candidates as people who are not yet ready to buy your services.
il modello marketing ribaltato sul modello di recruitnig
I tre passi della strategia adotatte dalle corporate su linkedin PER IMPLEMENTARE IL SOCIAL MEDIA FUNNEL
IDENTIFICHIAMO E RAGGIUNGIAMO I PROFESSIONISTI D’INTERESSE PER NOI
LI INGAGGIAMO CON CONTENUTI RILEVANTI PER LORO
ALL’OCCORRENZA LI RECLUTIAMO PARTENDO PROPRIO DALLA BASE DEI FOLLOWER
So to start to warm up and nurture your core audiences we need to market your company and start to grow your Followers.
To achieve this we take a brief from you in terms of really understanding who exactly is your key market in regards to clients and candidates.
We then target them with a highly effective and relevant advertising campaign. The goal of this is to promote your brand but more importantly, grow your Followers
We then leverage your most valuable and networked asset – your employees.
Each month your employees are receiving nearly 2,000 views to their profiles from LI members who are potential candidates, clients and consultants. Currently when they view your employees they are shown a generic ad campaign.
We turn this missed opportunity into a marketing opportunity by encouraging these guys to Follow your company or apply for a relevant job.
Lets take a look in a little more detail who is looking at your employees.
STARTS WITH BUILD BOLD AND THEN TRANSITIONS TO ENGAGE
Il secondo ASSET è la presenza della CORPORATE
I contenuti dinamici del TAB CAREER saranno rilevanti per la tua audience: siano I follower candidati, clienti o partner.
Video content, immagini e job per ingaggiare I follwer
Chi investe nella costruzione di contenuti avrà un risposta molto alta dal propio audience in termini di risposta alle inmail e ai job
CON LA PAGINA CAREER DI (dinamica a secondo di chi la visita) LINKEDIN PUOI FARE QUELLO CHE FAI DURANTE COLLOQUI: DARE MESSAGGI DIVERSI A PERSONE DIVERSE
Con un approccio strutturato di updates rilevanti sarete in grado quindi di influenzare la decisione di ACQUISTO dimostrando la vostra esperienza e il valore che avete nel vostro mercato di riferimento. Sarà più facile per I consulenti ottenere delle risposte quando contatteranno I candidati (reputation and partnership)
Marketing virale – good people know good people
Come fare per costruire una base follower importante?
SPONSORED UPDATES
UPDATE al di fuori della base follower con possibilità di targettizzare nuovi utenti.
Call to action direttamente sull home page degli utenti
FONDAMENTALE PER RAGGIUNGERE I MILLENIAS (SMARTPHONE)
Paesi in via di sviluppo (cina e india) l’utilizzo dello smartphone e tablet rispetto al pc
Your goal should be to grow your Follower's on LinkedIn – by building relevant Followers you will be far more successful both placing candidates and winning new business
L’UNICA soluzione ingegnerizzata è la RECRUITER: accesso illimitato a tutta la piattaforma GLOBALE
L’UNICA Soluzione di ricerca e gestione del processo di ricerca e selzione
Piattaforma globale: lavorare in team ma anche in autonomia..
Costruendo la base e ingaggiando I follower la response rate agli annunci diventerà più alta
Il follower è 3 volte PIU FELICE di un NON FOLLOWER di rispondere ad un annuncio
So LinkedIn has all three of your core audiences to help your business be successful. By building your Followers from candidates, clients and consultants you will achieve far higher results and the strategy you need to deploy for each of these is around the concept of “build, engage and recruit”.