This document discusses how LinkedIn can be used by both non-profit professionals and organizations. It notes that LinkedIn is the world's largest professional network with over 175 million members. For non-profits, it outlines tactics for using LinkedIn for communication, marketing, and fundraising. Some pros of using LinkedIn for non-profits include accessing job postings, discussion forums, self-promotion, and recruiting. Cons include the time commitment needed and limited transparency. A personal success story is also included of a non-profit that secured funding by connecting with a key benefactor through LinkedIn.
Social media workshop: part one - Wendy Tarr, Digital Media Marketing Manager...Demand Generation Summit
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Wendy takes us through her top tips on how to get started with social media.
www.demandgenerationsummit.com
Social media workshop: part one - Wendy Tarr, Digital Media Marketing Manager...Demand Generation Summit
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Wendy takes us through her top tips on how to get started with social media.
www.demandgenerationsummit.com
Leveraging LinkedIn to Broaden Your Professional Network and Grow Your BusinessBella Domain Media
Overview, strategy and tactics on LinkedIn for professional service firms looking to broaden their networks in order to grow their businesses. Contact Sandy Jones-Kaminski at sandy@belladomain.com to get your own strategic and tactical plan for leveraging LinkedIn to boost your brand and more! Belladomain.com/learning
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
This presentation highlights the parts of your linkedIn Profile to pay attention to and edit to increase exposure to recruiters and business connections on LinkedIn.
Using social media to build your personal brandAmanda Sterling
Your social media presence has a vital part to play in your personal brand and your interactions with potential employers, customers, colleagues, anyone really!
Think of it like your digital footprint that presents what you’re about. Much like a real footprint your digital brand is an ever moving thing. It is the culmination of your interactions across social platforms that creates your brand.
This session will cover how NGOs can leverage LinkedIn to gain knowledge, build awareness, and develop community. We will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profiles. Presented by Deepa Sapatnekar, Head of Communications, LinkedIn India, Korea & MENA, at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.
Facebook? Twitter? LinkedIn? Blogging? Ning? Meetup? In this workshop, participants will find out how to pick and choose from these and other social media tools to make sure they’re reaching the right audiences and not wasting resources. Participants will learn what questions to ask and how to create a social media plan based on their organization’s strategic goals. We’ll review some of the most common social media tools together and look at successful examples. Participants will identify common social media goals for nonprofits, talk about resource constraints, and set out on the path to creating their own customized social media strategy.
Attendees Will Walk Away With:
• Questionnaire for a social media plan of their own
• A list of social media planning resources
• Case studies of nonprofits using social media strategically
Archana Sridhar
Archana is Associate Director of the Hennick Centre for Business and Law at York University and Co-Founder of the South Asian Philanthropy Project. She received her JD from Harvard Law School and has worked as a tax attorney, grant writer and university administrator. She also serves on the editorial board of The Philanthropist.
SID W Online Community--Leveraging Social Networking and Virtual Communities ...Forum One
Discusses the value of leveraging social networking and online communities to improve global health outcomes. Explores social networking and online communities tools and their purposes (for campaigning, promoting programmatic work, disseminating knowlege, sharing data, collaborating, communicating, facilitating discussion, debating, etc). Specifically examines Twitter, blogging, facebook campaign, and ning strategies in global health. Ties social networking and virtual community initiatives to MDGs. http://www.ForumOne.com / contact Suzanne Rainey srainey@ForumOne.com .
DMI Q2 Industry Update delivered in the College of Anaesthetists of Ireland. I look at some case studies of Irish social media #fails and trends before talking about what companies need to do to be prepared and some pointers on what to do in middle of a crisis.
Presentation to the membership of the National Aging in Place Council. The benefits of your company being on Twitter, Facebook, and LinkedIn. Social media statistics, metrics, and advice on how to maximize reach.
LinkedIn is a business- and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002 and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
LinkedIn is the world's largest professional network with more than 546 million users in more than 200 countries and territories worldwide.
Tips and tricks for developing a LinkedIn strategy for your small business. Originally presented to the Denver/Boulder Metro Better Business Bureau by "Meranda Vieyra" of "Denver Legal Marketing LLC."
LinkedIn is the world’s largest professional network with over 100 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Join us for this webinar and learn how your organization can make the most of LinkedIn. We'll go over the basics, offer you some ideas, and go over some real examples of how nonprofits are using LinkedIn.
Leveraging LinkedIn to Broaden Your Professional Network and Grow Your BusinessBella Domain Media
Overview, strategy and tactics on LinkedIn for professional service firms looking to broaden their networks in order to grow their businesses. Contact Sandy Jones-Kaminski at sandy@belladomain.com to get your own strategic and tactical plan for leveraging LinkedIn to boost your brand and more! Belladomain.com/learning
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
This presentation highlights the parts of your linkedIn Profile to pay attention to and edit to increase exposure to recruiters and business connections on LinkedIn.
Using social media to build your personal brandAmanda Sterling
Your social media presence has a vital part to play in your personal brand and your interactions with potential employers, customers, colleagues, anyone really!
Think of it like your digital footprint that presents what you’re about. Much like a real footprint your digital brand is an ever moving thing. It is the culmination of your interactions across social platforms that creates your brand.
This session will cover how NGOs can leverage LinkedIn to gain knowledge, build awareness, and develop community. We will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profiles. Presented by Deepa Sapatnekar, Head of Communications, LinkedIn India, Korea & MENA, at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.
Facebook? Twitter? LinkedIn? Blogging? Ning? Meetup? In this workshop, participants will find out how to pick and choose from these and other social media tools to make sure they’re reaching the right audiences and not wasting resources. Participants will learn what questions to ask and how to create a social media plan based on their organization’s strategic goals. We’ll review some of the most common social media tools together and look at successful examples. Participants will identify common social media goals for nonprofits, talk about resource constraints, and set out on the path to creating their own customized social media strategy.
Attendees Will Walk Away With:
• Questionnaire for a social media plan of their own
• A list of social media planning resources
• Case studies of nonprofits using social media strategically
Archana Sridhar
Archana is Associate Director of the Hennick Centre for Business and Law at York University and Co-Founder of the South Asian Philanthropy Project. She received her JD from Harvard Law School and has worked as a tax attorney, grant writer and university administrator. She also serves on the editorial board of The Philanthropist.
SID W Online Community--Leveraging Social Networking and Virtual Communities ...Forum One
Discusses the value of leveraging social networking and online communities to improve global health outcomes. Explores social networking and online communities tools and their purposes (for campaigning, promoting programmatic work, disseminating knowlege, sharing data, collaborating, communicating, facilitating discussion, debating, etc). Specifically examines Twitter, blogging, facebook campaign, and ning strategies in global health. Ties social networking and virtual community initiatives to MDGs. http://www.ForumOne.com / contact Suzanne Rainey srainey@ForumOne.com .
DMI Q2 Industry Update delivered in the College of Anaesthetists of Ireland. I look at some case studies of Irish social media #fails and trends before talking about what companies need to do to be prepared and some pointers on what to do in middle of a crisis.
Presentation to the membership of the National Aging in Place Council. The benefits of your company being on Twitter, Facebook, and LinkedIn. Social media statistics, metrics, and advice on how to maximize reach.
LinkedIn is a business- and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002 and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
LinkedIn is the world's largest professional network with more than 546 million users in more than 200 countries and territories worldwide.
Tips and tricks for developing a LinkedIn strategy for your small business. Originally presented to the Denver/Boulder Metro Better Business Bureau by "Meranda Vieyra" of "Denver Legal Marketing LLC."
LinkedIn is the world’s largest professional network with over 100 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Join us for this webinar and learn how your organization can make the most of LinkedIn. We'll go over the basics, offer you some ideas, and go over some real examples of how nonprofits are using LinkedIn.
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
Building Your Professional Network with LinkedInCTSI at UCSF
Presentation by Erik Wieland, Applications Manager at UCSF IT, as part of the "UCSF Profiles & LinkedIn Bootcamp for Researchers, Faculty, Staff" on 2/9/2015.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
Do you find that growing your business has become increasingly tough?
Marketing and selling has become more and more expensive and seemingly, less effective. The average person is exposed to 5,000 marketing messages and 121 emails every single day.
It's hardly surprising if your messages miss the goal...
Businesses have become accustomed to casting their net as widely as possible to attract as many prospects as they can. If you do this, you're bound to get one or two good customers, right?
This results in wasted efforts, high advertising spend and little reward for your work.
So, flip your marketing on its head and take a personal approach to your sales and marketing process. Use strategies such as account-based marketing and tools like LinkedIn to deliver targeted messages directly to key prospects.
Know your customers and know them well. Join us for a game of discovery to growing your business into the top flight including:
modern sales techniques
targeted marketing
growing your network.
Business 101 - LinkedIn: Make Your Connections Work For YouEric Nelson
Presentation given to the Altoona (Iowa) Chamber of Commerce on behalf of Register Media. Offers reasons why LinkedIn is appropriate for business and personal use, and how those two overlap, plus tips from the pros.
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
Linkedin for business - how businesses can use LinkedInSymphony3
An overview of how LinkedIn can be used for business. Delivered to managers, owners and employees at Manufacturing companies through the South East Business Network based in Dandenong, Victoria, Australia
3. What is Linkedin?
• Linkedin is the world’s largest professional
network with over 175 million members
and growing rapidly
• Connects you to your trusted contacts
• Helps you exchange knowledge, ideas
and opportunities with a broader network
of professionals
• Global entity
4. Objective
• Establish a professional profile through:
1. Finding experts and ideas
2. Staying in touch with colleagues and friends
3. Explore opportunities
4. Ask questions/get answers
5. Linkedin as a Non-profit
Professional: Tactics
- Marketing
- Creating your own brand
- Communication
- “Connect” with others
- Communicate who you are
- LinkedIn Today
6. Linkedin as a Nonprofit
Organization: Tactics
- Communication
- NGO/Non-profit page
- Social Media communication
- Marketing
- Similarities and differences v. professionals
- Fundraising
- Connect with donors
- Ads
7. Linkedin as a Non-profit
Professional
• Pros:
1. Vendor contacts and Job postings
2. Discussion Forums
3. Cost-effective
4. Self-promotion
5. Mobile
8. Linkedin as a Nonprofit
Organization
• Pros:
1. Groups (functioning as a forum)
2. Create events
3. Company profiles
4. Recruiting
5. Affordable
6. Customer relations
7. Strengthening brand
8. NGO World
9. Linkedin as a Non-profit
Professional
• Cons:
1. Time consuming
2. Weighted first impression/impact
3. Free options are limited
4. Limited transparency
10. Linkedin as a Nonprofit
Organization
• Cons:
1. Transparency
2. Costly for small organizations
3. Time consuming
11.
12. Personal Success Story
• Barbara Lemaire
• What: "Non-profit connects with key benefactor
through LinkedIn”
• Who: Barrett Foundation
• Where: Albuquerque, New Mexico, United
States
• Used LinkedIn to: Secure funding for a non-
profit organization.
14. Questions
• How many Canadians have Linkedin?
– Over 5 million
• Do you think Linkedin members can influence company
decisions? If so, how many?
– Four out of five members influence company decisions
• What is the percentage of users with post secondary
degrees?
– 91%
• What do you think the average household income is of people
who used Linkedin?
– $100k/year
• On which social media site are members more confident in
professional information
– Linkedin (72% of people polled)