SlideShare a Scribd company logo
The LinkedIn
Success Session:
most common
ailments and
cures
VIRGINIA KATSIMPIRI PRESENTS
WARSAW, SEP 30, 2PM CET
WWW.VMENTORING.COM |
WWW.VTRANSLATIONS.GR
Interactive presentation and implementation workshop in one
SUCCESS
SUCCESS
SESSION:
SESSION:
MOST COMMON
MOST COMMON
AILMENTS AND CURES
AILMENTS AND CURES
THE LINKEDIN
THE LINKEDIN
THE LINKEDIN
SUCCESS SESSION:
MOST COMMON
AILMENTS AND CURES
REGISTER NOW!!
W
W
W
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LIVE WORKSHOP
BY VIRGINIA KATSIMPIRI
INTERACTIVE PRESENTATION AND WORKSHOP
Audience
Reminders
While waiting for others to come in, here
are some rules and reminders to keep in
mind.
Turn off your camera and microphone.
Feel free to type your questions in the
Q&A box.
Questions will be entertained and
personalized feedback will be given at
the 2nd part after the presentation.
Workshop
Outline
What we'll cover today:
The biggest mistakes translators make that
stop them growing their business
The secret to getting clients on demand
every single day through LinkedIn [outbound
approach]
The best way to get tons of your ideal clients
to contact you wanting to work with you
[inbound approach]
How to rapidly become the go-to expert in
your field through sharing compelling
content online
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
About Me
Hi! I am Virginia, a Certified Greek
Translator & Business Strategist
With more than 15 years of experience in law, finance,
and aeronautics and defense. I hold an ΜA in translation
and an eMBA. For my MBA dissertation, I conducted a
qualitative research study on client acquisition
strategies for language professionals.
I am the creator of the Fully Booked Translator Formula
& the Ultimate LinkedIn Prospecting System, the first
comprehensive, results-oriented Business Mentoring
Programs for Language Professionals.
Founder of the Ask Your Mentor Anything initiative; a
virtual live show where Virginia and other experts
discuss translation business-related issues.
04
My 5-figure months
framework
How to create a compelling
marketing strategy that builds
your authority and credibility
in your field by sharing
compelling content online
Here’s
what we
are going
to cover
How to create and leverage
your strategy to consistently
getting clients on demand
every single day through
LinkedIn
Making a mindset shift to
become fully-booked
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
You are here
because...
· Do you want to turn your LinkedIn
Profile from a static online CV into a lead
generation machine?
· Do you want to expand your client-list
and grow your business with high-quality
leads and clients?
· Do you want to get a steady workflow
of high-quality leads and clients from
LinkedIn ?
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
Key mistakes to avoid in your LinkedIn
strategy to make it thrive over the long-
term.
How to create and leverage your strategy
to consistently getting clients on demand
every single day through LinkedIn
The best way to get tons of your ideal
clients to contact you wanting to work with
you
Did you
know this?
The biggest mistakes
translators make
My proven outbound approach
My inbound lead generation
approach
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
277%
LinkedIn is more efficient when it
comes to lead generation than
Facebook or Twitter.
WHY LINKEDIN?
It i a professional network. People are
there to do business.
YOUR ANSWERS
Part I
Biggest Mistakes Translators & Interpreters
Make When They Market Their Services on
LinkedIn And How To Prevent Them
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
NO STRATEGY
Strategy and consistency is the key.
You need to optimize your content
for engagement. Create a prospect
list and contact them in a
strategical way.
Based on my experience mentoring other
colleagues since 2016 I have noted that
those mistakes are the most repeatable and
cost YOU a lot of time and money.
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
Leverage your
Strategy with intent.
How often are you actively using LinkedIn to engage
with your clients?
Are you optimising your profile for engagement?
Have you created a list of 100 - 150 prospects?
Are you connecting with 10-15 per day? [Remember
Engage]
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
Become
fully-booked
with your
ideal clients.
The majority of colleagues are using
LinkedIn to network with other
translators/interpreters.
NO IDEAL
CLIENT
Have you identified your target
market?
You need to grab the attention of your
ideal clients by posting, commenting,
liking & sharing content that they are
interested in.
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
Have you identified your target market?
Become fully-booked
with your ideal
clients.
What are your 2-3 fields of specialisation?
Whats is your Unique Selling Proposition?
What does differentiate your service from
competitors' offerings?
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
Leverage your
Inbound Strategy
with your content.
Are you liking and interacting with your prospects?
Are you optimising your posts for engagement?
Do you provide value instead of selling?
Have you included keywords on your LinkedIn profile?
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
Build your
LinkedIn
connections
with your
messages.
What you really need to do is
to have more natural
conversations with your
clients-No sales pitches.
Increase your sales
with natural
conversations.
What is the response rate to your emails?
The more personalised your outreach the more
likely a reply.
What is the connection request acceptance
rate on LinkedIn?
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
Leverage your
Outbound Marketing
with intent.
Say Thank you, ask questions, get into
conversations.
Never cold pitch people, it does not work.
The more personalised your outreach the
more likely a reply.
Contact the decision makers.
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
OUTBOUND MARKETING
The secret to getting clients on demand every single day through
LinkedIn [outbound approach]
INBOUND LEAD GENERATION
1The best way to get tons of your ideal clients to contact you
wanting to work with you
to make your LinkedIn
Strategy thrive over the
long-term.
9 TIPS
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
Start connecting with your
Ideal Clients.
Add 10-15 per day.
TIP #1:
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
Start posting non
translation-related
content.
TIP #2:
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
You post only
translation-
related content.
TIP #3:
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.
OPTIMIZE YOUR LINKEDIN
COPY WITH CONTENT THAT
INTERESTS YOUR CLIENTS
AND ADD KEYWORDS.
TRY NOT TO POST TOO
LONG POSTS, TOO SHORT
POSTS ETC.
USE 3 HASHTAGS
THAT YOUR CLIENTS
FOLLOW.
CREATE A CONTENT
MARKETING STRATEGY.
WHAT TO POST, WHEN,
PURPOSE, RESULTS, ETC.
USE THE SCHEME 80/20
VALUE/SELLING.
80% PROVIDE VALUE /
20% SELL THROUGH YOUR
CONTENT.
BECOME HIGHLY
SPECIALIZED. THE MORE
YOU NICHE DOWN, THE
MORE CLIENTS YOU WILL
ATTRACT.
Mistakes to avoid in your
LinkedIn Strategy to make it
thrive over the long-term.
You don't leverage your content to gain engagement.
You post only translation-related content.
You haven't optimized your LinkedIn /content on your online
profiles/websites etc.
You don't include keywords in your copy.
You use hashtags that your clients don't follow.
You post too long posts, too short posts etc.
You don't have an ideal client.
You don't have a specialisation, niche.
Your connections are mostly colleagues, other translators & interpreters.
You don't have a content marketing strategy.
You mostly engage with other colleagues.
You don't use the scheme 80/20 value/sales
Copyright © 2022 Virginia Katsimpiri. All Rights Reserved. Do not duplicate or distribute without permission.
Remember 3% conversion rate
I was able to contact 9,145 clients
on LinkedIn in 2 months!
THE ULTIMATE LINKEDIN PROSPECTING SYSTEM
REVEALED
THE BASICS
Identify your ICA
Define your own USP
Optimize Your LinkedIn Profile
Develop Your Positioning
Create LinkedIn Messages that
start a conversation
GETTING STARTED
Create your prospect list with
100-200 ideal clients
Find the Decision Maker
Contact your 10-15 Ideal
Clients
Nurture the relationship with
them
BECOME A MASTER
Create content for your clients
Post daily, use hastags
Don't cold-pitch people
Monitor Your Progress
Explore the Sales Navigator
Automate The Process
By Virginia Katsimpiri
Copyright © 2022 Virginia Katsimpiri. All Rights Reserved. Do not duplicate or distribute without permission.
Part II
Get your chance to have your LinkedIn profile and strategy
reviewed and refined during the session!
QUESTIONS?
I would love to answer them!
Thank you!
For questions,
email me at info@vmentoring.com
Let's stay connected! Connect with me on
LinkedIn!
VMENTORING.COM

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The LinkedIn Success Session most common ailments and cures

  • 1. The LinkedIn Success Session: most common ailments and cures VIRGINIA KATSIMPIRI PRESENTS WARSAW, SEP 30, 2PM CET WWW.VMENTORING.COM | WWW.VTRANSLATIONS.GR Interactive presentation and implementation workshop in one
  • 2. SUCCESS SUCCESS SESSION: SESSION: MOST COMMON MOST COMMON AILMENTS AND CURES AILMENTS AND CURES THE LINKEDIN THE LINKEDIN
  • 3. THE LINKEDIN SUCCESS SESSION: MOST COMMON AILMENTS AND CURES REGISTER NOW!! W W W . V M E N T O R I N G . C O M LIVE WORKSHOP BY VIRGINIA KATSIMPIRI INTERACTIVE PRESENTATION AND WORKSHOP
  • 4. Audience Reminders While waiting for others to come in, here are some rules and reminders to keep in mind. Turn off your camera and microphone. Feel free to type your questions in the Q&A box. Questions will be entertained and personalized feedback will be given at the 2nd part after the presentation.
  • 5. Workshop Outline What we'll cover today: The biggest mistakes translators make that stop them growing their business The secret to getting clients on demand every single day through LinkedIn [outbound approach] The best way to get tons of your ideal clients to contact you wanting to work with you [inbound approach] How to rapidly become the go-to expert in your field through sharing compelling content online Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 6. About Me Hi! I am Virginia, a Certified Greek Translator & Business Strategist With more than 15 years of experience in law, finance, and aeronautics and defense. I hold an ΜA in translation and an eMBA. For my MBA dissertation, I conducted a qualitative research study on client acquisition strategies for language professionals. I am the creator of the Fully Booked Translator Formula & the Ultimate LinkedIn Prospecting System, the first comprehensive, results-oriented Business Mentoring Programs for Language Professionals. Founder of the Ask Your Mentor Anything initiative; a virtual live show where Virginia and other experts discuss translation business-related issues.
  • 7. 04 My 5-figure months framework How to create a compelling marketing strategy that builds your authority and credibility in your field by sharing compelling content online Here’s what we are going to cover How to create and leverage your strategy to consistently getting clients on demand every single day through LinkedIn Making a mindset shift to become fully-booked Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 8. You are here because... · Do you want to turn your LinkedIn Profile from a static online CV into a lead generation machine? · Do you want to expand your client-list and grow your business with high-quality leads and clients? · Do you want to get a steady workflow of high-quality leads and clients from LinkedIn ? Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 9. Key mistakes to avoid in your LinkedIn strategy to make it thrive over the long- term. How to create and leverage your strategy to consistently getting clients on demand every single day through LinkedIn The best way to get tons of your ideal clients to contact you wanting to work with you Did you know this? The biggest mistakes translators make My proven outbound approach My inbound lead generation approach Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 10. 277% LinkedIn is more efficient when it comes to lead generation than Facebook or Twitter. WHY LINKEDIN? It i a professional network. People are there to do business.
  • 12. Part I Biggest Mistakes Translators & Interpreters Make When They Market Their Services on LinkedIn And How To Prevent Them Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 13. NO STRATEGY Strategy and consistency is the key. You need to optimize your content for engagement. Create a prospect list and contact them in a strategical way. Based on my experience mentoring other colleagues since 2016 I have noted that those mistakes are the most repeatable and cost YOU a lot of time and money. Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 14. Leverage your Strategy with intent. How often are you actively using LinkedIn to engage with your clients? Are you optimising your profile for engagement? Have you created a list of 100 - 150 prospects? Are you connecting with 10-15 per day? [Remember Engage] Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 15. Become fully-booked with your ideal clients. The majority of colleagues are using LinkedIn to network with other translators/interpreters.
  • 16. NO IDEAL CLIENT Have you identified your target market? You need to grab the attention of your ideal clients by posting, commenting, liking & sharing content that they are interested in. Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 17. Have you identified your target market? Become fully-booked with your ideal clients. What are your 2-3 fields of specialisation? Whats is your Unique Selling Proposition? What does differentiate your service from competitors' offerings? Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 18. Leverage your Inbound Strategy with your content. Are you liking and interacting with your prospects? Are you optimising your posts for engagement? Do you provide value instead of selling? Have you included keywords on your LinkedIn profile? Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 19. Build your LinkedIn connections with your messages. What you really need to do is to have more natural conversations with your clients-No sales pitches.
  • 20. Increase your sales with natural conversations. What is the response rate to your emails? The more personalised your outreach the more likely a reply. What is the connection request acceptance rate on LinkedIn? Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 21. Leverage your Outbound Marketing with intent. Say Thank you, ask questions, get into conversations. Never cold pitch people, it does not work. The more personalised your outreach the more likely a reply. Contact the decision makers. Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 22. OUTBOUND MARKETING The secret to getting clients on demand every single day through LinkedIn [outbound approach] INBOUND LEAD GENERATION 1The best way to get tons of your ideal clients to contact you wanting to work with you
  • 23. to make your LinkedIn Strategy thrive over the long-term. 9 TIPS Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 24. Start connecting with your Ideal Clients. Add 10-15 per day. TIP #1: Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 25. Start posting non translation-related content. TIP #2: Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 26. You post only translation- related content. TIP #3: Copyright © 2022 Virginia Katsimpiri. ALL Rights Reserved. Do not duplicate or distribute without permission.
  • 27. OPTIMIZE YOUR LINKEDIN COPY WITH CONTENT THAT INTERESTS YOUR CLIENTS AND ADD KEYWORDS. TRY NOT TO POST TOO LONG POSTS, TOO SHORT POSTS ETC. USE 3 HASHTAGS THAT YOUR CLIENTS FOLLOW.
  • 28. CREATE A CONTENT MARKETING STRATEGY. WHAT TO POST, WHEN, PURPOSE, RESULTS, ETC. USE THE SCHEME 80/20 VALUE/SELLING. 80% PROVIDE VALUE / 20% SELL THROUGH YOUR CONTENT. BECOME HIGHLY SPECIALIZED. THE MORE YOU NICHE DOWN, THE MORE CLIENTS YOU WILL ATTRACT.
  • 29. Mistakes to avoid in your LinkedIn Strategy to make it thrive over the long-term. You don't leverage your content to gain engagement. You post only translation-related content. You haven't optimized your LinkedIn /content on your online profiles/websites etc. You don't include keywords in your copy. You use hashtags that your clients don't follow. You post too long posts, too short posts etc. You don't have an ideal client. You don't have a specialisation, niche. Your connections are mostly colleagues, other translators & interpreters. You don't have a content marketing strategy. You mostly engage with other colleagues. You don't use the scheme 80/20 value/sales Copyright © 2022 Virginia Katsimpiri. All Rights Reserved. Do not duplicate or distribute without permission.
  • 30. Remember 3% conversion rate I was able to contact 9,145 clients on LinkedIn in 2 months!
  • 31. THE ULTIMATE LINKEDIN PROSPECTING SYSTEM REVEALED THE BASICS Identify your ICA Define your own USP Optimize Your LinkedIn Profile Develop Your Positioning Create LinkedIn Messages that start a conversation GETTING STARTED Create your prospect list with 100-200 ideal clients Find the Decision Maker Contact your 10-15 Ideal Clients Nurture the relationship with them BECOME A MASTER Create content for your clients Post daily, use hastags Don't cold-pitch people Monitor Your Progress Explore the Sales Navigator Automate The Process By Virginia Katsimpiri Copyright © 2022 Virginia Katsimpiri. All Rights Reserved. Do not duplicate or distribute without permission.
  • 32. Part II Get your chance to have your LinkedIn profile and strategy reviewed and refined during the session!
  • 33. QUESTIONS? I would love to answer them!
  • 34. Thank you! For questions, email me at info@vmentoring.com Let's stay connected! Connect with me on LinkedIn! VMENTORING.COM