CampusLIVE strives to revolutionize the advertising industry by creating immersive brand experiences for college students through interactive challenges and contests that incentivize student engagement and produce tangible results for advertisers through a performance-based pricing model where advertisers only pay for actual student interactions with brands. CampusLIVE reaches over 830 colleges and universities in the US and allows marketers to build brand awareness, launch new products, generate user-created content, and support existing campaigns among millions of college students.

1. Media Kit
Executive Summary
Company Vision and Mission
CampusLIVE strives to revolutionize the advertising industry by creating immersive brand
experiences that foster deep interaction and activate college students with tangible, measurable,
and predictable results.
As consumers... As marketers...
we believe advertising should we believe it should be measurable
be enjoyable, not interruptive. and productive, not wasteful.
As a company, we’ve taken both of these beliefs and turned them into reality for marketers and
their customers. We’re obsessed with making advertising fun, social and lasting for all involved, and
we’re committed to turning that future vision of deep brand/customer interaction into widespread
reality today.
Quite literally, CampusLIVE partners pay for engagement with consumers. Our advertisers pay
only for the students that choose to interact with the brand and program. Everything else is added
value at no cost:
• Impressions generated from email, social and other marketing
• Custom design and technical work
• Content and actions generated by students
The Opportunity
Consumers in today’s world are broadcasters. They each hold the ability to call, text, email, IM,
share, snap pictures, film movies, and send opinions and updates to the entire world while at
home or on the go.

2. CampusLIVE wants to create your team of lifelong brand broadcasters -- thousands upon thou-
sands of them, all of whom love your brand, your product and (perhaps most uniquely) your
advertising campaigns.
Company Overview
Who We Are: Marketers and Students
Launched in 2008 in a dorm room at the University of
Massachusetts, CampusLIVE sought to help college
students connect digitally to the world around them.
Firsthand, we saw the struggles of both sides of the
advertising world:
Brands tried but failed to successfully engage this crucial demographic, which produces huge
spend, decades of loyalty and fierce brand affinity.
Students grew increasingly frustrated with intrusive, interruptive, low-response advertising from
out-dated strategies that forced messages upon them. These are consumers bred to avoid “push”
advertising who live their lives online, purchasing what their friends purchase.
CampusLIVE has since resolved this struggle and has grown to become a leader in Engagement
Marketing, interactive, enjoyable campaigns that don’t interrupt but instead offer tremendous value
to both brand and consumer.
We are thrilled to partner and share our mission with brands that include:

3. Our Audience
As of Fall 2011, CampusLIVE reaches over 830 top US colleges and universities, and we add new
campuses each month.
Our reach extends to millions of students, each of whom then share their experiences with brands
from CampusLIVE to their social networks, for intimate yet viral earned media.
The Importance of Our Audience
Powerful Spenders
College students spend $300B/year, $120B of which is discretionary. And 75% own
up to 3 credit cards.
Powerful Brand Advocates
Connecting a brand to a student creates initial value for both
sides. But CampusLIVE takes this one very important step further,
connecting students to each other, with the brand, product or
service being the connecting experience.
College students average 600 friends on Facebook, and 92% of
92%
of students use
them use social media. Over half say they like following brands on social media.
these channels as well.
Advertising Opportunities
What We Deliver
Because the CampusLIVE platform is fully customizable, we’re able to integrate into your existing
initiatives or create unique programs specific to CampusLIVE and the college-aged demographic.
Each program is unique to a brand and goal but consistently produces thousands of brand
advocates, an army of “broadcasters”, excited to willingly spread your brand among their networks,
grateful for value you’ve provided them.

4. Some common CampusLIVE uses by marketers include...
• Launching New Products • Creating User-Generated Content
• Building Brand Awareness • Supporting Existing Campaigns
• Growing Social Media Reach • Testing and Researching the Market
User-Generated Content
65% of students contribute content when asked.
Email Opt-In
65% 70% response for newsletter sign-up
UGC contribution
rate Exclusive Sales
$30k in tickets sold in 48-hour presale.
How it Works
CampusLIVE creates customized, pay-for-performance “challenges” – contests, activities or
games for students to complete that actively involve students in marketing campaigns and produce
important results for marketers.
These programs incentivize and reward student activity needed by each brand, as students
complete multiple actions as part of the campaign.
In turn, the students have fun, unlock exclusive prizes, enter sweepstakes, win discounts or expe-
riences, and share their activity and the brand message to their peers.
1 Tell us your goals, needs and upcoming initiatives.
2 We provide the audience and handle all the grunt work to customize, build
and implement the Challenge based on these goals, handling any necessary
tech and design, legal work, and added targeting for each program.

5. 3 We create an integrated marketing mix running parallel to the Challenge
to support the program. This includes: organic traffic, full HTML email
marketing, social media and various other marketing channels.
4 We provide weekly reporting and a dedicated client manager for
your campaign.
5 Through a pay-for-performance model, we provide full analytics
as students opt in to the Challenges, with 100% transparency
so you know exactly where each dollar is spent.
Performance-based Pricing Model
Clicks and impressions aren’t the end goal of any campaign – they’re part of the funnel for what
brands truly seek through advertising: results, action, and deep, emotional connections to con-
sumers who will buy their products for life (and tell their friends to do the same)
Our advertisers pay ONLY for these deeply engaging moments.
Contact Us
100 N. Washington Street
Boston MA 02114
617.451.1790
advertising@campuslive.com
http://www.campuslive.com/advertising