Watch the full recording for this webinar here:
http://www.schoolimprovement.com/resources/webinars/developing-high-growth-schools-webinar/
This webinar gives five tips for improving student achievement school- or district-wide. Dr. Bobby Moore invited three school administrators to share their methods and successes.
This in depth presentation reveals the distinct advantages of Inbound Marketing in contrast to traditional marketing for private schools. This is a must view for any school serious about marketing online to prospective parents.
Tailored toward boarding schools, this presentation by the CFO of The CollegeBound Network discusses approaches for marketing to prospective boarding school students and parents. Learn how to leverage lead generation to increase your school's enrollment.
Marketing Your School in Troubled Times -- 12 Strategies to Turnaround a Decl...Rick Newberry
Many schools have experienced a declining enrollment in recent years. This presentation highlights 12 strategies that several schools implemented to turn around their enrollment. This workshop was presented at the AISAP Summer Institute in July 2013 in Nashville.
Watch the full recording for this webinar here:
http://www.schoolimprovement.com/resources/webinars/developing-high-growth-schools-webinar/
This webinar gives five tips for improving student achievement school- or district-wide. Dr. Bobby Moore invited three school administrators to share their methods and successes.
This in depth presentation reveals the distinct advantages of Inbound Marketing in contrast to traditional marketing for private schools. This is a must view for any school serious about marketing online to prospective parents.
Tailored toward boarding schools, this presentation by the CFO of The CollegeBound Network discusses approaches for marketing to prospective boarding school students and parents. Learn how to leverage lead generation to increase your school's enrollment.
Marketing Your School in Troubled Times -- 12 Strategies to Turnaround a Decl...Rick Newberry
Many schools have experienced a declining enrollment in recent years. This presentation highlights 12 strategies that several schools implemented to turn around their enrollment. This workshop was presented at the AISAP Summer Institute in July 2013 in Nashville.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
Parents as Ambassadors, Advocates and Word of Mouth Marketers, NAIS 2014Rick Newberry
This is a presentation given at the NAIS 2014 Conference by Rick Newberry, Shannon Drosky and Laura Murphy. During this presentation we discuss a framework for a word of mouth marketing campaign and show how it was implemented at The Out-of-Door Academy in Sarasota, FL.
Marketing Communication - Rio International SchoolRamkumar Ganesan
Being a live project, our team initially had discussed with our clients, and understood their requirements and the problems faced. We then concentrated on the channels of marketing communication that can be employed for creating awareness about the school. Then we focused on what are the best campaigning methods to bring the school to the parents and provide the necessary information that they want.
This presentation touched on private school marketing 101 and performing a marketing audit on your school. Special emphasis was put on creating an Annual Report for your school. "10 Ways to make your annual report awesome" are a great reminders for veteran communicators and an absolute must for schools doing an annual report "refresh".
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
Check out the powerpoint slides fromSensei Nick Dougherty's Back to School Marketing Webinar. In this webinar he compared out-dated traditional marketing methods with cutting edge, free-of-charge marketing methods of this decade.
Learn how to market your school to the fullest extent on a shoe-string budget. If you feel you have fallen behind the curve as far as coordinating your social media marketing efforts with your back to school push, this information you must see!
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
Celebrate Martin Luther King Jr. Day with a brief history, some of his greatest moments, and his most powerful quotes. Ethos3 is proud to honor a man who deserves so much more than a single day a year.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
Parents as Ambassadors, Advocates and Word of Mouth Marketers, NAIS 2014Rick Newberry
This is a presentation given at the NAIS 2014 Conference by Rick Newberry, Shannon Drosky and Laura Murphy. During this presentation we discuss a framework for a word of mouth marketing campaign and show how it was implemented at The Out-of-Door Academy in Sarasota, FL.
Marketing Communication - Rio International SchoolRamkumar Ganesan
Being a live project, our team initially had discussed with our clients, and understood their requirements and the problems faced. We then concentrated on the channels of marketing communication that can be employed for creating awareness about the school. Then we focused on what are the best campaigning methods to bring the school to the parents and provide the necessary information that they want.
This presentation touched on private school marketing 101 and performing a marketing audit on your school. Special emphasis was put on creating an Annual Report for your school. "10 Ways to make your annual report awesome" are a great reminders for veteran communicators and an absolute must for schools doing an annual report "refresh".
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
Check out the powerpoint slides fromSensei Nick Dougherty's Back to School Marketing Webinar. In this webinar he compared out-dated traditional marketing methods with cutting edge, free-of-charge marketing methods of this decade.
Learn how to market your school to the fullest extent on a shoe-string budget. If you feel you have fallen behind the curve as far as coordinating your social media marketing efforts with your back to school push, this information you must see!
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
Celebrate Martin Luther King Jr. Day with a brief history, some of his greatest moments, and his most powerful quotes. Ethos3 is proud to honor a man who deserves so much more than a single day a year.
Business Innovation, CSR and Competitive Advantage: Strategic pathways to valueWayne Dunn
Presentation to Saudi Arabian business leaders at the Maple Leaf Club, Canadian Embassy, Riyadh, Saudi Arabia
November 29, 2015
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Cultivating innovation within the enterprise.
Ideas and approaches for fostering creative product development - lessons learned from leveraging various methodologies inside both startups and bigger companies.
These are my slides from the Internet Researcher's Conference (#IR15.0) in Daegu, Korea in October 2014... you can read more about it at my research blog over at www.incitestories.com.au
LSA Bootcamp Charlotte: Generating (Online) Word of Mouth (Alignable)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Begin with your personal brand in mind. Who are you really? Who do you want to reach? More questions to answer before you start. Writing your profile well is the difference between success and invisible!
Build your professional brand with Linkedin. With over 300 million members on Linkedin, known as the largest professional networking site you want to present yourself in alignment with your professional or executive brand. Your brand enters the meeting before you do. I do not attend any meeting without a preliminary validation or some might call it estalking. Your brand is out there so manage it.
This slide deck with give you a starting point to think about writing your profile as you would creating a consumer products brand and bring your profile to a level of professional branding that when they search and find you they will choose to walk up to you at the next face to face (or virtual) networking event.
Outcomes:
• Identifying your brand
• What to do before you start rewriting your profile
• Writing pointers
• Nuts and bolts on what to do
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Summary: What Principals Need to Know About the Principles of School MarketingDenis Masseni
The aim of the paper is to reimagine school marketing so energies can be focussed on activities of greatest gain. This is a summary only; the full 52 page paper can be downloaded at sponsor-ed.com.au.
Digital Marketing Tips and Strategies for Non-ProfitsBecky Livingston
Digital marketing is often a challenge for non-profits. This slide deck outlines several tips for email, blogging, websites, video, strategy, and more to help non-profits make the most of their digital marketing efforts.
Social Media Marketing presentation Kansas Pharmacy Association Continuing Education Session, Sept 29. Topics include: Why Businesses Use Social Media, What Social Media “Is” and “Is not,” 10 Tips to “Go & Grow” Your Social Media, Free & Cool Tools, Ways to Grow Your Social Community, Tips to Craft Up Content
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
Coming Soon! edRover is an iPhone application that will help your business attract families to visit your locations and will build loyal customers. We take the hard work out of administering a local school give back program that will drive visitors throughout the year. Become a charter sponsor at http://edrover.com
LDD Summer Seminar 2013 - Social media is no longer a choice but a necessityAdido
Let's Do Digital Summer Seminar 2013 - the social sphere has forced transparency upon brands and business. No longer can it be ignored and needs to be a vital part of your business DNA. The social media workshop explores how to use social media for businesses, looking at the different social platforms available.
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
8. Do you remember the old Faberge Organic
Shampoo TV commercial?
Complete with 80’s hair, a young model
appears on the screen and begins by saying:
“I told two friends about Faberge Organic
Shampoo with pure wheat germ oil and
honey. “
She concludes by saying: “You will tell two
friends, and they’ll tell two friends, and so on
and so on and so on.”
9.
10. We rely upon word of mouth in our own
buying decisions.
56. Key stats
Stories faculty, students, parents and alumni
Your vision for the future
How your school is remarkable
How your school makes a life-changing
difference in students
Your USP’s in story form
Educational topics
Parenting topics
62. Stories about your people
◦ faculty, students, parents and alumni
◦ Your USP’s in story form
Real stats connected to real stories
Your school
◦ Vision for the future
◦ How your school is remarkable
◦ How your school makes a life-changing difference
in students
Educational topics
Parenting topics
85. When you serve your parents or students in
an exceptional way or do something that is
memorable, this creates a moment that will
be shared by word of mouth.
88. It is better for parents to visit your school in a
one-on-one environment than to attend an
open house in the evening or on the weekend
when the school is not in session.
Every day should be an open house for
prospective families at your school.
89. Once you get a family to your campus, make
sure you have an outstanding visit program
set up for them.
An effective campus visit program should
include:
◦ Tour of campus
◦ Meeting with admissions director and administrator
◦ Review of the application process
◦ Introductions to key staff
◦ Connections with Parent Ambassadors
90. Clear signage and great first impression
Welcome sign with your name on it
Friendly welcome from receptionist
Entry area tells the story of your school
Personalized tour with parent, student and
faculty connections
Review of application process
Photo of student by welcome sign
Personal note sent immediately (email and
handwritten)
91.
92. Host a special “friend’s” day for current
students to invite their friends to spend the
day with them at your school.
The goal is to encourage and motivate
current students to focus on inviting their
friends they want to encourage enrolling in
your school, especially when students are key
to the decision!
149. 1. Opportunity to share dynamic content on
your website.
2. Increase traffic to your website.
3. Provide significant search engine
optimization (SEO) value for your website.
4. Provide a platform to share content.
5. It’s fun!
151. 1. Publish your blog once a week.
2. Don’t bury your blog on your website.
3. Make sure your blog is attached to your
website domain.
4. Use a team to strategize and write your blog
posts.
5. Don’t use your blog to sell your school.
6. Include a RSS feed, subscription option and
share/like buttons.
7. Use keywords in your posts.
170. Pictures with captions and stories
Blog posts
Video vignettes
Ask for likes
Ask questions
Summer vacation pictures
171. Ask admitted parents to post the following on
their FB page: “My children were just admitted
to XYZ School and will be attending this Fall!”
Provide a timeline photo header with a school
photo and logo in it to your parents.
188. Ask Current Parents – “What do you like best
about your school?”
Ask New Parents – “Why did you select this
school for your child?”
Ask Alumni – “How did your school prepare
you for success in college and in life?”
Ask Faculty – “What do you like best about
teaching at your school?”
Ask Seniors – “What college do you plan to
attend next year?”
189. Traditions
A Day in the Life
Lower School Students Say it Best
College Reps
Key Brand Messages
One Topic, Four Perspectives (Student,
Parent, Faculty, Alumnus)
Affordability
203. Brookwood’s BTube
page contains a variety
of videos showcasing
the life of the school.
Brookwood’s BPod page
contains a picture and
caption of the day.