1) Social media is defined as activities that integrate technology, telecommunications, and social interaction through sharing words, pictures, videos, and audio. 2) There are common misconceptions about social media, such as it being a fad, only for kids/teens, used by tech geeks, or not useful for businesses. 3) CME Group uses a P.O.S.T. strategy for social media focusing on people, objectives, strategies, and technology used on different social media platforms like Twitter to achieve branding, loyalty, and advocacy objectives.

1. Twitter @CMEGroup April 1, 2009

2. Social Media is an umbrella term that defines the activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. Wikipedia.org 2

3. 5 Misconceptions about Social Media: 1. Another fad2. It’s for kids or teens3. Used by tech geeks4. Not for businesses5. A big waste of time 3

4. Social Media Strategy at CME Group 4 P O S T People – Determine where our customers are Objectives – Decide what we want to achieve Strategies – Plan for how relationships will change Tech – Decide what SM platforms to use Source: Forrester

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6. Social Media Objectives at CME Group Brand enthusiasm: turn customers into “fans” Loyalty: improve customer service Advocacy: build and maintain support 6

7. More simply put: “Social media is a fundamental shift in the way people communicate via real-time conversations online.” 7

8. The conversations are powered by: 8 Social Networks have evolved into platforms to organize users internet experience. Users are posting a massive variety of content

10. Remains governed by CME Group's Code of Conduct and External Communications and Disclosure Policy

11. CME Group employees are personally responsible for the content they publish, which includes confidential information, opinions and copyright/disclosure rules9

12. What is Twitter? Twitter is a free micro-blogging tool that allows users to publish short messages (140 characters or less) through their computers and mobile phones. 10 FACT: Twitter grew at 1,374% in unique visitors between February 2008 and February 2009, up to 7 million from only 475,000

13. How we use Twitter See what other exchanges are doing Search for keywords/topics being discussed Start/add to conversations with customers, reporters, academics, followers Ask questions and get feedback Provide value to followers Transparent and respect opinions Respond to every reply and message Build a bank of trust 11

14. How we do not use Twitter It is not the place to push ads, brochures, sales material, volumes, etc. Not a time suck No spam allowed It is not the forum for public fights It is not a replacement for customer service Not a silver bullet for communication 12

15. Our Model Benchmarked with Other Brands 13 CME should not appear anywhere in your name CME should appear in your profile You should use your real name Starbucks Cisco JetBlue CapGemini Wells Fargo Comcast Google IBM Chicago Tribune Dell Deloitte Blackberry

16. Tactical Opportunies for Twitter @CMEGroup 14

17. Twitter Crash Course Twitter profile (name/photo/bio) Make it public Followers - see everything you tweet; Following - you see everything they tweet Tweeting:1. Two-way (these are conversations w/everyone on Twitter)2. Do tell people what you’re doing, but less than 50% of your tweets3. Share useful stories, blog posts, quotes or information - you want them to share with their followers – power of the network @ Replies Direct Messages or DM’s /Retweet or RT # Topics (hashtags) $ (stocks) 15

18. Customer Groups/Topics Tweeted Equities – day traders, options, ETFs, E-Minis Energy – oil, alternatives, media #oil #natgas #energy #carbon Agriculture – ag traders, trade groups, media #farm #grains Forex – day traders, educators #forex Metals – day traders #metals #gold #silver IR/Bonds -- ? 16 Very Active Emerging

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20. Let’s Tweet 18