Presented at June 17 at the Ragan Communications Social Media for Financial Communicators event

2. @AllanSchoenberg
@MichaelAShore
@CMEGroup
#SM4Finance

3. CME Group Overview
• #1 futures exchange
globally by volume
• Multiple asset classes Combination is greater
than the sum of its parts
• Provide futures & options
on futures trading &
clearing
• FY 2009 Revenue of $2.6B
• Deep liquidity in key benchmarks
• Strong record of growth across all asset classes
through acquisitions and • Diverse, committed customer base
strategic partnerships • Vertically integrated technology
– CBOT Holdings (2007) and clearing
• Commitment to excellence,
– NYMEX Holdings (2008) innovation and customer focus
– BM&FBOVESPA (2008)
3
– Dow Jones Indexes (2010)

4. Significantly Increasing Product Breadth
Through Partnerships Over Last 12 Months
• iBovespa
• KOSPI 200
Equities
• Nifty 50
• TIIE 28
• New indexes across cash, OTC,
derivatives
Index Services • Options volatility indexes on gold, corn,
soybeans and crude oil
• Mexican bonds
Interest Rates
• Overnight interest rates
• Crude palm oil
Commodities
• Oman crude oil
Green Products • Emissions
4

5. “Social media is people
having real-time
conversations online.”
5

6. 3.0
1.0
2.0

7. 4.0

8. “Social media is the
new trading floor – it’s
where traders now
connect virtually.”
8

9. Content Matters

10. Brand Enthusiasm
Build Customer
Advocacy Service
Issues
Management

11. Go to Your Audience

12. • Customers/traders
• Partners
• Lawmakers Accessible
• Regulators Transparent
• Media Authentic
• Influencers
• Employees

13. • Where it all started (2007)
• Fan/Like page
• Objective is education

14. • Company profile
• 5 Groups (4 private)
• 24/7 focus groups

15. • Launched March 2010
• Thought leadership
• Regulatory focus…for now

16. “I ended up having
one of my best days
in months that night,"
Mr. Grisafi said. "It
really affected me, to
the sum of a large
amount of money.”

17. @StockTwits – the human ticker
17

18. What Drives Our
Content?

19. • News -- media and bloggers
• Make RSS your friend
• Partnerships
• Listen and respond
• Be original
• Regulations

20. Validation?

21. 756,000 Followers

22. 938 Twitter Lists

23. The Google Effect
23

24. Awards
FOW Magazine – 2009 Innovation in Customer Service Award

25. Lessons Learned About Content
• This is not about you…it’s about them (70/30)
• It’s not a silver bullet
• Be social…monitor, listen, respond
• Try new things and benchmark
• Understand the risks/rewards
• Embrace face to face

26. Next Steps?
• Company education/training
• Financial Services/B2B Recognition (top 5)
• Continue to connect with people -- monitor, listen,
respond
• Video
26

27. Twitter:
@AllanSchoenberg
@MichaelAShore
@CMEGroup
Blog: http://www.cmegroup.com/openmarkets
http://www.b2bvoices.com
LinkedIn:
http://www.linkedin.com/in/allanschoenberg
http://www.linkedin.com/in/michaelshore
You can download this presentation here:
http://www.slideshare.net/allancme