Brand Republic: B2B with LinkedIn
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How can B2B companies leverage LinkedIn? This is my case study presentation on how CME Group uses LinkedIn as part of our communication strategy.
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Brand Republic: B2B with LinkedIn
- 2. *
- 3. Careers Company Page 2007 20092008 2010 20132011 2012 CMEGroupTV EMEAEnergy Grains Equities FX Rates Metals Media * • LinkedIn plays an important role • Reaching China through Weibo • A focus the last 18 months on images
- 4. * • Our focus is to build relationships • Private vs public groups? • Have a goal
- 5. * • Focus on your banner • Provide daily updates • Encourage employees to “like”, share
- 6. • Promote your groups and company page • Don’t just talk about yourself and ask questions • It’s always about relationships (social currency) • Maintain a consistent presence • Identify and encourage your internal influencers • Measure your success (and failure) *