LETS HEAR A GOOD STORY..
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With thisn you will develop your skills of story telling .Created by Nagarjun K S, SIT Tumkur, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com
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Audio Task 2 2021
The document summarizes the planning and initial research for an audio story project. The student has chosen the story of the Grey Lady of East Riddlesden Hall, about a woman killed by her husband after catching her in an affair. They plan to use a soundscape format with some initial narration to set the scene. Potential sound effects are identified. The student feels it will be a creative challenge but worries about recording enough sounds and ensuring the atmosphere matches the story. Further research is needed on plotting the audio and practicing sound design skills.
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The document summarizes the planning and initial research for an audio story project. The student is considering telling the story of "The Grey Lady of East Riddlesden Hall" as a horror soundscape. They have researched existing audio formats and sound effects production. Their current plan is to open with a narrated telling of the ghost story and then transition into a soundscape as someone explores the haunted location. Potential sound effects are discussed. The student feels it will be a creative challenge but worries about recording enough sounds and mixing the atmosphere effectively. More research on plot layout and background music is still needed.
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Here are some tips for improving your nursery rhyme audio piece based on your reflection:
- Add more sound effects to bring the story to life. Things like footsteps going up the hill, the pail of water splashing, Jack falling and crashing, Jill tumbling after him. These sounds help the listener visualize what's happening.
- Vary the volume and placement of sounds. Have footsteps louder on one side as Jack passes by, then softer on the other side as he moves away. This adds a sense of space and movement.
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The document summarizes the planning and initial research for an audio story project. The student has chosen the story of the Grey Lady of East Riddlesden Hall, about a woman killed by her husband after catching her in an affair. They plan to use a soundscape format with some initial narration to set the scene. Potential sound effects are identified. The student feels it will be a creative challenge but worries about recording enough sounds and ensuring the atmosphere matches the story. Further research is needed on plotting the audio and practicing sound design skills.
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The document analyzes responses from interviews about film trailers and genres. It finds that most people watch and enjoy film trailers, especially comedy films. Respondents said the trailer, exciting scenes, and not revealing too much of the story are important for attracting them to a film. The analysis suggests the project team create an exciting trailer for their film that includes these elements without revealing too many plot details.
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The document discusses the production of a horror film. It will follow genre conventions by including a scary antagonist that causes fear and pain to the protagonist. The trailer will vaguely show the antagonist to maintain mystery. The story will start happily and descend into chaos and horror. The film's idea is a stalking movie where a convict stalks his daughter after being released from prison, without revealing they are related. The film will be produced by Hammer Studios due to their experience making supernatural and modern horror films. The target audience is 15-25 year old males and females, with a focus on the working class who enjoy jump scares and horror experiences.
Audio task 2 2021
The document summarizes the planning and initial research for an audio story project. The student is considering telling the story of "The Grey Lady of East Riddlesden Hall" as a horror soundscape. They have researched existing audio formats and sound effects production. Their current plan is to open with a narrated telling of the ghost story and then transition into a soundscape as someone explores the haunted location. Potential sound effects are discussed. The student feels it will be a creative challenge but worries about recording enough sounds and mixing the atmosphere effectively. More research on plot layout and background music is still needed.
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Here are some tips for improving your nursery rhyme audio piece based on your reflection:
- Add more sound effects to bring the story to life. Things like footsteps going up the hill, the pail of water splashing, Jack falling and crashing, Jill tumbling after him. These sounds help the listener visualize what's happening.
- Vary the volume and placement of sounds. Have footsteps louder on one side as Jack passes by, then softer on the other side as he moves away. This adds a sense of space and movement.
- Consider adding background ambience like birds chirping to set the scene of being outside on a hill. Subtle noises help immerse the listener.
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The document describes a secret agent named Ausable who is unexpectedly visited by another agent, Max, who is holding a gun. Ausable seems helpless due to his overweight and older appearance, but he is able to cleverly trick Max using his quick wit and deception. He fabricates a story about a non-existent balcony in his room, causing Max to believe the police are coming and to jump to his death. Despite his physical shortcomings, Ausable is able to outsmart his enemy through his mental abilities and presence of mind.
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A man who is homeless accepts an offer to go on an adventure that transports him to another dimension to complete missions. He is greeted by an alien woman named Helda who explains he can earn money by completing missions. Though his friend doubts the opportunity, he decides to take the risk in hopes of getting enough money to improve his life. The target audience is males and females ages 15 and older, as the missions could be disturbing for younger viewers. It may appeal particularly to older males as it resembles Star Wars, but could also attract "achievers" who want to see the main character regain his wealth and independence.
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The document provides details about a proposed 5 minute animated short film. It will tell the story of a mouse trying to reach the moon, believing it is made of cheese. The film is targeted at children ages 4 and older and will be promoted on social media platforms like YouTube and Facebook. It will use vibrant colors, though darker tones for indoor scenes, to create a fun atmosphere suitable for its young audience.
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The document summarizes the student's initial thoughts and research for an audio story project based on the SCP Foundation. The student considers stories from the SCP universe including SCP-001, SCP-173 and SCP-2718. They feel a simple narration format fits best. They have selected SCP-2718 due to its suitability for short-form audio. Potential sound effects are discussed. The student feels less comfortable with the horror genre but plans further research on sound design and similar projects to improve their ideas.
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The document provides character details and outlines a potential plot structure for a story. The main character wants a normal life without interruptions and to succeed in her exams. She is perfectionist with attention to detail, good friends and family for support, but may not get the exam results needed. The story would follow a 5 part structure: introducing normal life, building tension as a villain is suspected, discovering the villain, a chase sequence, then returning to normal. It suggests using Propp's character types like villain and dispatcher.
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A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS
2. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
3. REVIVAL OF A DEAD BRAND  neither the lifespan of a brand nor its ultimate destiny is predetermined  But, brand decline is a reversible process  Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value.
4. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
5. DECLINE AND DEATH OF BRANDS Brand equity framework: The differential effect that consumer knowledge about a brand has on the customer’s response to marketing activity, and consumer brand knowledge can be characterized in terms of brand awareness and brand image dimensions A brand with strong equity has high awareness and consumers hold strong, favourable, and unique brand associations
6. DECLINE AND DEATH OF BRANDS Pan am and Oldsmobile (general electrical) examples illustrate that even well-known brands can decline as a result of a wide variety of factors.
7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand’s evolution • Managerial actions • Environmental factors • Competitive actions
8. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Brands often decline because of leadership, management, and employees making excuses rather than acting with integrity Managerial actions which can cause this are: product quality, price increases, price cuts, brand neglect, and inability to stay with the target market.
9. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Product quality: When compromises in product quality for cost-cutting reasons • do not impact brand loyalty in the short run, • managers mistakenly conclude that consumers are willing to accept or live with the change. • At some point when customers’ experiences with the brand do not live up to their expectations, • the brand starts to decline.
10. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price increases : If a company continues to raise prices without offering a corresponding increase in benefits, sooner or later consumers will start to abandon the brand. Volkswagen launched golf but was unable to control costs and had to keep raising prices, until it effectively drove itself out of the entry-level segment where it had once been a leader
11. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price cuts: When a company cuts prices in desperation to increase
What Are Brands Good For?
A presentation based on the Howard Case Study on 'What are Brands Good for?'
The role of disaggregated marketing has been highlighted through this presentation
Whatarebrandsgoodfor
Brands traditionally helped companies aggregate consumers and charge price premiums. However, the rise of information allows for more efficient consumer disaggregation through customized communications. To adapt, companies must focus on developing deep consumer relationships through targeted communication and understanding consumer needs at the individual level. Organization structures need to shift from brand-centric to consumer-centric by assigning managers to specific consumer segments and measuring success based on consumer profitability and relationship depth rather than just sales. This allows companies to better develop, test, and market products tailored to segment needs. Ultimately, brands remain important for maximizing profits but the focus should be on disaggregated consumer relationships under the brand umbrella.
Ginosa
This document discusses Gino's burner market and operations in China. It provides background on Gino's founding in 1931 and its product line of over 50 burner models classified by capacity. It then outlines China's burner market development from 1990-1999 and post-1999 expected 20% industrial burner growth. Gino established its China office in 1995 and aims to achieve annual sales targets through optimizing distribution channels, improving service, and building its brand image. Distributors demand better terms, steal sales from each other, and reluctantly stock industrial burners.
How should the company manage and organize its international activities?
The document discusses different organizational structures that a company can use to manage its international activities. It describes four main options: an export department, an international division, a geographical organization, and a global organization. Each structure has different responsibilities and focuses on either product-based or location-based management when expanding business globally. An effective strategy is to take a "glocal" approach that balances national responsiveness with global integration.
How do marketers influence country-of-origin effects?
Country-of-origin perceptions refer to the mental associations and beliefs consumers have about products based on where they were made. Marketers can influence these perceptions to make consumers view products from certain countries more favorably. Countries now market themselves like brands to build a positive image abroad. Marketers must consider how their country is perceived both domestically and internationally when promoting products to tap into global markets.
To what extent must the company adapt its products and marketing program to e...
The document discusses different strategies companies can take when adapting products and marketing for global markets. It outlines approaches like product standardization, adaptation, and invention. It also covers adapting brand elements, communications, pricing, and distribution strategies for different countries and cultures. The key challenge is determining how much to adapt products and marketing for each foreign country versus maintaining global standardization.
What are the differences between marketing in a developing and developed market?
Developing markets have a larger population than developed markets, so products must be marketed differently to serve consumers in developing countries. Marketers should connect with individual consumers in developing countries and understand their needs, as many live in poverty and have different priorities than consumers in developed nations. While a Western image can sometimes help in developing markets, companies should also learn from local developing countries on how to best compete in those regions.
What factors should a company review before deciding to go abroad?
A company considering expanding globally should review factors like higher potential profits from a larger customer base, the need to compete with global competitors, and risks like offering unworthy products, facing confused business cultures, and requiring efficient managers to navigate challenges abroad.
How can companies evaluate and select specific foreign markets to enter?
Companies can carefully select foreign markets to expand into by evaluating countries with high market attractiveness and low market risk. This allows for a carefully planned expansion with less strain on resources. For example, Microsoft sold over 150 million copies of Windows 7 across 100 countries simultaneously by targeting neighboring countries and those with psychological proximity, but avoided overextending into too many new markets at once.
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LETS HEAR A GOOD STORY..
- 5. WHY?
- 6. WHAT IT TAKES TO BE INTERESTING
- 7. ITS UPTO YOU
- 10. WE HAVE STORY
- 12. GET THE TRINITY
- 13. WRITER Should know why he DO what he DO/.
- 15. EAGER
- 16. IMMORTALITY
- 19. CHARACTER Get your audience to involve with your characters
- 20. INTRODUCE PFJ
- 21. PITTY MAKE AUDIENCE FEEL PITTY FOR THE CHARACTER. SO THAT IT INCREASE THEIR INVOLVEMENT
- 22. FEAR AFTER INVOLVING MAKE AUDIENCE FEAR OF WORST SITUATIONS THAT A CHARACTER MIGHT FACE.
- 23. OVERCOME THE FEAR OLA HERE’S THE JOY……
- 24. CAN YOU DO BETTER WITH THIS??
- 25. NOO……!!!!
- 26. YOU FORGOT
- 28. USE MORE NUMBER OF CHARACTER
- 31. YOU GOOD TO GO >
- 32. <<REWIND
- 33. CREDITS MYSTRY OF STORY TELLING “TEDX.COM” – JULIAN FRIEDMAN GOOGLE.CO M/IMAGES
- 34. THANK YOU
- 35. www.IIMInternship.co m DURING AN INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW CREATED BY : NAGARJUN KS SIT,TUMKUR