Joanna Lord shares ten key lessons learned from her experiences in startup customer acquisition. These lessons emphasize the importance of understanding your 'why,' effective storytelling, unique execution, and growing momentum while recognizing strengths and investing in team members. She encourages startups to start small and learn progressively, aligning their strategies with the insights shared.

1. 10 F*ck Ups Made Lessons Learned
In Startup Customer Acquisition
Joanna Lord
VP of Growth Marketing
@joannalord

3. Where do I start?

4. What tools do I need?

5. How much money do I need?

6. What should I be testing?

9. slow your roll & start small.

10. 10 Lessons Learned
in Startup Customer Acquisition

11. YOUR STORY
SANITY
(SUCCESS)
MEASUREMENT EXECUTION

12. The Golden Circle Theory
Why?
The Cause
How?
Value Prop
What?
Product/Services
Simon Sinek’s Ted Talk: http://bit.ly/dcDsbx
lesson #1: find the “why” not the “what.”
your story.

13. lesson #2: lead with a resource.
your story.

14. lesson #3: find the right story words.
Read this: Emotionally intelligent websites: http://bit.ly/GWGZ5m your story.

15. lesson #4: embrace your grudge match.
your story.

16. lesson #5: do the expected uniquely.
execution.

17. lesson #6: know your strengths weaknesses.
execution.

18. lesson #7: invest in your employees/evangelists.
Read these: 12 Gallup Questions: http://bit.ly/9kSBwY execution.

19. lesson #8: ship market it fast.
execution.

20. lesson #9: know your levers.
measurement.

21. lesson #10: focus on growth momentum.
measurement.

22. YOUR STORY
SANITY
(SUCCESS)
MEASUREMENT EXECUTION

24. Where Do I Start?
top secret: we are all in the same boat.

25. THANK YOU!
Joanna Lord
VP of Growth Marketing
Questions? Hit me up: joanna@seomoz.org
@joannalord