Startup Academy November '17
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This document contains information about the founders and teachers involved with the Startup Foundation and Startup Academy. It discusses exponential competition in business and the importance of customer development, validating hypotheses through testing, and iterating quickly through the build-measure-learn process. Various challenges are presented including a ping pong challenge to practice iteration.
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Startup Academy November '17
- 1. Network: Startup Port Password: startupfoundation
- 3. Gain hands on startup experience, guided by actual founders Academy
- 4. Simone Driessen • PhD candidate Erasmus Uni. • Teacher IBCoM Erasmus Uni. • Editor Startup Curated Twitter: @simoned87 Startup Chat: @simone
- 5. Leon Pals • Chairman Startup Foundation • “Founder” Startup Academy, Port, Chat, Curated, Port, Deals Twitter: @leonpals Startup Chat: @leon
- 6. Simone Driessen • PhD candidate Erasmus Uni. • Teacher IBCoM Erasmus Uni. • Editor Startup Curated Twitter: @simoned87 Startup Chat: @simone
- 7. Raymond Hannes • Founder vita.io • Teacher Nyenrode • Board member PortXL • Sales lead Startup Foundation Twitter: @raymondhannes Startup Chat: @raymond
- 8. Kees van Nunen Previously: • Co-founder GamiFly & SNTMNT • Startup Bootcamp Now partner ValueFirst Twitter: @keesvannunen Startup Chat: @keesvannunen
- 9. Thomas van Dongen • Visual design vita.io • Front end Startup Foundation Twitter: @TvDongen Startup Chat: @thomas_d
- 11. We live in an exponential world
- 14. “It has never been easier to start a business, but it also has never been more complicated to become successful.”
- 15. Expectation
- 16. Reality
- 18. Peer to Peer learning Or exchanging experience and know-how.
- 19. Practise Try The first time you will likely fail Goal = to learn
- 20. Gain hands on startup experience, guided by actual founders Academy
- 21. Today: Alignment Tomorrow: Learning Sunday: Climax and decompress Academy
- 22. First principles
- 23. Saras Sarasvathy
- 24. Effectuation MeansGoal Managerial thinking: “I need to achieve this goal, so I need these means.” Effectual thinking: "I have these means, where can this get us?”
- 25. 25 Bird in hand
- 26. Affordable loss
- 27. Lemonade
- 28. 28 Crazy quilt
- 29. Pilot in the plane
- 33. Challenge Who knows? Illustrations by Esther Gons | @wilg
- 34. Illustrations by Esther Gons | @wilg
- 36. “Everybody’s got a plan, until they get punched in the face.” - Mike Tyson
- 37. What is a startup?Startup, Customer Development, Lean Startup 101
- 38. “A startup is a temporary organisation searching for a scalable and repeatable business model.” - Steve Blank
- 39. Look up the start of a well known ‘startup’
- 44. Startups fail because of a lack of customers
- 45. Credit: Ryan Hoover How startups start People
- 46. Credit: Ryan Hoover How startups start > Needs >People
- 47. Credit: Ryan Hoover How startups start > Needs >People Problem
- 48. Credit: Ryan Hoover How startups start > Needs > > Chance >People Problem
- 49. > Needs > > Chance >People Problem What is this?! Credit: Ryan Hoover Solution How startups fail!
- 50. Built it ≠ they will come
- 51. “Build something people want!” - Paul Graham
- 57. Things you know Things you know you don't know Things you don't know you don't know
- 59. Search Execute Learn Confirm AARRR Customer Discovery Customer Validation Customer Creation Company Building
- 60. Search Customer Discovery Customer Validation Customer Creation Company Building Execute Learn Confirm AARRR CEO hired
- 63. Time Project X
- 64. Time On time and on budget Project X
- 67. Lean Startup is the combination of Customer Development and Agile Product Development
- 68. Run sprints to test hypotheses and Riskiest Assumptions about your Business Model
- 69. Build Measure Learn Lean Startup Process: Build Measure Learn Loop Ideas ProductData
- 70. Speed = Essential The only way to win is to iterate faster than the competition. - Eric Ries
- 72. Problem Pitches
- 75. Learn Confirm
- 77. “That’s so cool. I love it!”
- 78. “That’s so cool. I love it!”
- 79. “There are a couple of people I can introduce you to, when you’re ready.”
- 80. “There are a couple of people I can introduce you to, when you’re ready.”
- 81. “What are the next steps?”
- 82. “What are the next steps?”
- 83. “Looks great, let me know when it launches.”
- 84. “Looks great, let me know when it launches.”
- 85. “Can I buy the prototype?”
- 86. “Can I buy the prototype?”
- 87. “When can you come back and talk to the rest of the team?”
- 88. “When can you come back and talk to the rest of the team?”
- 89. Commitments
- 90. Introductions
- 91. Time
- 92. Cash
- 94. Confirmation
- 95. Lean Startup is the combination of Customer Development and Agile Product Development
- 96. To test hypotheses and Riskiest Assumptions about your Business Model
- 97. You don’t knowYou know High risk BM Low risk BM 💯 "
- 98. Confirmation can be achieved through several kinds of tests, always depending on what you want to confirm. Customer Discovery Customer Validation Learn Confirm Search Confirm
- 99. Build Measure Learn Lean Startup Process: Build Measure Learn Loop Ideas ProductData
- 100. Speed = Essential The only way to win is to iterate faster than the competition. - Eric Ries
- 101. Riskiest Assumption
- 103. Antilogs & Analogs
- 104. Picknick in the graveyard ☠
- 105. Riskiest Assumption
- 106. Hypothesis
- 107. The belief The target market
- 108. The belief The target market
- 109. The belief The target market The measurement
- 110. We believe that at least half of the education companies we try to sell our product to, will buy
- 111. Hypothesis
- 112. Case studies
- 113. Wizard of Oz
- 114. Concierge
- 120. Cargo Cult
- 121. To test we will do…
- 122. Timebox
- 123. Success Criterion
- 124. Speed = Essential The only way to win is to iterate faster than the competition. - Eric Ries
- 125. “If you’re not embarrassed by the first version of your product, you’ve launched too late.” - Reid Hoffman, LinkedIn
- 129. You do not launch a startup, you steer it to success.
- 130. Validated learning “Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business.” - Eric Ries
- 133. Validated learning Decreases uncertainty Minimises risk Increases chances of success
- 134. Build Measure Learn Lean Startup Process: Build Measure Learn Loop Ideas ProductData
- 135. Riskiest Assumption
- 139. Any questions?
- 141. Ping Pong Challenge
- 142. Ping Pong Challenge Pass as many Ping Pong balls from person A back to person A in 30 seconds as possible
- 143. Ping Pong Challenge Pass as many Ping Pong balls from person A back to person A in 30 seconds as possible Rules - We work in teams of six - The balls must be transferred to every single other team member - One cannot pass a ball to the person next to them - Each ball must have air time during transfer - Balls that hit the ground, don’t count and have to start from scratch at team person A
- 144. Ping Pong Challenge Record: # of methods / iterations High score (ballpoints per 30 seconds)
- 154. Ping Pong Challenge Pass as many Ping Pong balls from person A back to person A in 30 seconds as possible Rules - We work in teams of six - The balls must be transferred to every single other team member - One cannot pass a ball to the person next to them - Each ball must have air time during transfer - Balls that hit the ground, don’t count and have to start from scratch at team person A
- 156. Scores and Recap
- 157. Just Start The way to get started is to quit talking, and begin doing.
- 158. Experiment & Iterate
- 159. Failure = Progress
- 160. Speed = Essential The only way to win is to iterate faster than the competition. - Eric Ries
- 161. Any questions?
- 162. Thank you for the hustle!