Let technology take care of your pre-sales
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This document discusses how technology can help with pre-sales and provides analytics from a sales summit event. It summarizes how one crazy idea disrupted media in Belgium and reached over 120 million people across 20+ countries through various print, radio, and online outlets. The document also discusses how to know if a media campaign was successful, the importance of innovation and personalization through data, balancing privacy with personalized data, and provides details on three tools for data acquisition and analytics.
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Let technology take care of your pre-sales
- 1. Let technology take care of your pre- sales
- 2. Vincent Nys • 26 years old • Young Entrepreneur • Digital Native • Innovation / Technology ‘Guru’ , Geek • Founder: NewFusion
- 4. Talk of tech innovation is bullshit , shut up and get the work done Linus Torvalds
- 6. How 1 crazy idea disrupted the media in 2 hours - 1st in Belgium - 2nd in the World - More 120 million people reached Some Numbers: - 20+ Countries - 15+ Print News Papers - 7+ Radio Stations - 250+ Websites - All National Media Website + Printed Media ! - 3 Main Belgian TV Stations in Prime Time
- 7. How you know your media campaign was successful ?
- 9. Consensus • Do it instead of talking about it • Hype your product / service • Create some “Buzz” • Do something controversial • Send out a simple press release • Do it with a Copywriter ! • Reach sensational media
- 10. SALES SOFTWARE
- 12. We spend $$$$ on a lot of sales tools
- 13. NewFusion Sales tools : Result Data Input Cost Efficiency 5 + Online Tools
- 16. TECHNOLOGY IS CHANGING MARKET IS CHANGING BUT ALSO THE CONSUMER IS CHANGING
- 19. ALL ABOUT DATA
- 21. Online / Offline Merge Motivation + Big Data + Gamification = Loyalty 3.0
- 25. Result ? Better customer ExpierenceCUSTOMER EXPERIENCE 3.0
- 27. Sales Summit Analytics 72 amount of people registered 95 % of people are here 70% of people are male 73 % happy 24 % neutral 1 % angry 2 % sad Top interests Business Development Sales
- 30. Sales Summit Detail: Profile pic fetcher
- 31. Sales Summit Detail: marnick.vandebroek Scraped Data Age: 30 Gender: Male Location: Zonhoven Hobbies: Comedy Network: B2B; Education: Higher Recognized Data Age: 33 Gender: Male Mood: Happy
- 32. Sales Summit Detail: cain.ransbottyn Scraped Data Age: 38 Gender: Male Location: Brasschaat Hobbies: / Network: B2B,Porno,Gambling Education: / Recognized Data Age: 42 Gender: Male Mood: Angry
- 33. How ? Intelligent Data acquisition
- 35. Privacy Issue ?
- 37. Generalize Personalized Data Respect the false ‘illusion’ of privacy
- 38. 3 Tools • Lead Forensics: leadforensics.com • Tracking Pixel Linked-in ( I-Frame ) • Mention APP: mention.com • Charlie APP: charlieapp.com
- 39. www.newfusion.be Facebook.com/ Newfusion.be Presentation by: Vincent Nys – @vince_nys , @newfusion_be
Editor's Notes
- Start slide
- Who am I Young entrepreneur, innovation / technolgy ‘guru’ / geek
- Who is NewFusion Agency Not just agency 200 % grow every year ( with only vince as sales - transparant client approach - no bullshit mentality ) Tech guys will always be tech guys and marketers will always be marketers. Why NewFusion -> Bride between marketing / technology - DO mentality ( instead of Marketing always selling bullshit like sales )
- Philosophy of Myself -> Instead of talking about it , just do it -> instead of giving tech presentations -> ( Oh: although i’m doing the same now … haha )
- RFID Why Working with NFC/RFID for many years but not known for applications… Just do it … instead of…
- Negative publicity Kamagurka create a cartoon Internet created Meme’s
- advise
- Technology in Sales / or Pre-sales 1000 + expensive tools available ( salesforce…) - Promises you 300 % … Onboarding Inteelligance Email Tools Activties Gamifications
- technology in NewFusion sales process CRM Cashflow management tool Invoice Tool Lead Generation Tool
- A lot of work to input all data , less result then impact
- Easy to use Lack of tools No staff training needed Excel & Free or low cost tools software SO we changed our approach -> Kick-out most of our expensive online toolings ( Reduce Costs and manage cashflow ) -> Focus on personal approach ?
- Old School - Personal Approach
- Changing World Market Changed -> Change of products … Consumer / Customer changed -> Change from 1 way, 1-many , advertising, community groups … they know more about the product then you ? Why is approach still the same as before ? Lame sales techniques : Van Den Borre: … My mother has the same phone, it’s a good one … you should buy these, you will not be disappointed
- There are a lot of marketing models in place that describe the change of the decision moment … like google model : zmod Moment of decision has changed , but also the consumer has changed from an passive consumer -> active consumer. From one way communication -> multichannel communication Digital & Mobile technology Always on/Instant gratification Decreased mobility Community Co-creation/collaboration The power of the crowd Empowered Self Service
- advise
- ALL ABOUT DATA Online / Offline Sales Online is doing this for many years -> we learned it’s All about data CONVERTING BIG DATA INTO SMART DATA WE COLLECT SO MUCH DATA , SO THAT WE KNOW OUR CUSTUMER AND SERVICE HIM BETTER
- For the moment there is a hughe Difference between online and offline. Offline is using older channels and different mediums.
- We should merge the best of both worlds and create a new kind of shopping experience , shopping of the future , shopping 3.0 & Loyality 3.0
- Look at all the things we could measure
- By adding some technical components like: Camera’s NFC , Bluetooth tags Collect big data , convert it into smart data and Increase efficiency , boost conversion and sales
- This is how we could measure offline. Based on this data we can alter our marketing strategy and product location If a customer is dwelling for a certain time , we could send a sales rep to convince him.
- Then we will probably turn to the ultimate result: optimized customer experience that’s why we are still searching for alternatives to increase customer experience. How more we measure , we know , how more can react and more we can improve.
- Small Video of Camera Tool This is a micro camera cable of detecting over 100 people in 2 sec… Gender Age Mood Direction of eyes
- I hear everybody think , yeah right? More measurement = less privacy. Scarred - Privacy ? Because It’s executed WRONG over last years Imagine buy a blender on cool blue, for fucking 4 weeks you will see ad’s of a blender appearing on Facebook. If the add’s would go away after purchase , who gives a fuck -> Added value brand Same as RFID story -> A lot of people are scared , because MARKETING & SALES ABUSED Them for years !
- If you allow ‘companies’ do use your privacy information you would have more comfort. If we only should see relevant adds , this would be a game changer …
- Good to target, good to do in dept analytics but Don’t scare people … to direct = fail Base your promotions on audience groups instead of individuals
- Tech Tools ? I’m not going to give you a full list of tools you need to use, find it out for yourself , peak into our “almost” free tools: New type of tools -> LeadForensics Google Analytics ++++ ( Get to know your visitors company name ) Mention App -> Learn from your competitors or yourself Charlie App -> get prepared for a meeting
- So If you think this was the future, you are wrong … the movies , the tech stuff that was the past Everything technology that you saw today , have we already successfully implemented at with our clients. We are busy with the technology of tomorrow If you think that you are ready ? Come and challenge us. I only had 20 minutes so I just wanted to give you an eye opener …