The document summarizes highlights from the #IMDS15 Brisbane Digital Summit. It shares quotes from various event speakers and attendees on topics related to digital marketing, including the importance of flexibility, understanding individual customer interactions, treating people as humans rather than audiences, and focusing on authentic content creation. It promotes owning your own platforms and running digital marketing as a commercially viable channel.

1. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Sarah Prescott
@SarahEPrescott
BeHuman
General Marketing Manager, Thankyou
Event Speaker #IMDS15

2. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Sam Olstein
@slammin
We are all inventors.
We are all future makers
Director of Global Innovation, GE
Event Speaker #IMDS15

3. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Alex Holmes
@aholmes360
Do the most
impactful thing first
Digital Marketing Manager, Envato
Event Speaker #IMDS15

4. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Martin Corr
@martincorr
Be prepared to stop what
you are doing, be flexible and
agile, and respond quickly
Global Marketing Director, Surfstich
Event Speaker #IMDS15

5. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Ian Harris
@salmat
Understand the individual
interactions, and get the
data to join everything up
COO, Salmat Digital
Event Speaker #IMDS15

6. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Dan Norris
@thedannorris
Offering your opinion is
a great way to get attention,
particularly if your opinion is the
opposite of everyone elses
Cofounder, WP Curve
Event Speaker #IMDS15

7. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Dan Petrovic
@dejanseo
How we write isn’t
compatible with how
we read on the web.
Managing Director, Dejan SEO
Event Speaker #IMDS15

8. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Amanda Drew
@AmandaDrew5
Fear of regret is a powerful
driver in decision making.
Limit choices for your customers,
they’ll be happier
From the audience
#IMDS15

9. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Simon Byrne
@theEDMguy
Content is rampant.
Everyone is a content
creator. But GOOD content
is hard to create – it’s all
about authenticity.
From the audience
#IMDS15

10. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Jake Falkinder
@JakeFalkinder
Marketing is infinite.
At any one point in time
there is something you can
do to grow your business
From the audience
#IMDS15

11. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Luke Chapman
@s13_eisbaer
The big marketing challenge:
How do we relate to real,
individual humans, not just
market to ‘audiences’
From the audience
#IMDS15

12. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Julia Mackerras
@julesmackerras
Take a risk! Push the green light!
Approve a project!
There is no wrong answer.
Just make it a calculated risk
From the audience
#IMDS15

13. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Emma Bell
@ecbell86
The perception
of perfection is dead.
There’s no time for
perfection anymore
From the audience
#IMDS15

14. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
By being real and funnily enough,
treating people as humans and not a mass
audience that you can truly connect and
get people behind your brands in ways that
you may not have ever expected.
Brad Houston
@Bradwhouston
From the audience
#IMDS15

15. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Matthew Gillam
@GillamMatthew
Comfort in ambiguity –
Todays marketers need
to be ok not knowing all
the answers
From the audience
#IMDS15

16. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Interactive Minds
@InteractiveAU
Invest in your owned
assets, email data, website,
apps. Own the platform
Event Organiser
#IMDS15

17. HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT
Interactive Minds
@InteractiveAU
Key to success - you’ve
got to run digital as a key
channel, and as a commercially
viable product
Event Organiser
#IMDS15