Een social media strategie binnen een bedrijf hoort bij de marketing strategie. Maar aangezien het vooral over conversaties gaat is vaak de vraag wie verantwoordelijk is voor de content, wie mag spreken uit naam van het bedrijf, wie op welke vragen van buitenaf mag antwoorden,...
Een social media policy dringt zich op!
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Social Media Day 24-1-2013: Social media policy
1. Mic Adam
Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
• Market research
2. Agenda
• Social Media Policy Survey Overview
(Vanguard Leadership – October-November 2012)
• Steps towards a Social Media Policy
• Social Media Policies made simple
16. Topics that need answering
• Legal Framework?
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?
17. First, the legal framework…
• No specific social media legislation
• CAO 81 & 34
• “Wet op privacy – (8/12/92)
• Impact of general legislation
• Labour law
• Privacy law
• Intellectual property law
• Other laws (slander; stalking; etc.)
18. Guidelines or Policy
• Policy is official and enforceable
• Control legal burden
• Cover HR items
• Identify risk
• Guideline is a suggestion and not enforceable
• Communication piece
• Motivate and inspire users (ambassadors)
• Create positive frame of mind
19. Who contributes to the policy?
And Why?
Marketing
HR
IT
Legal
Mngt Team
Employees
Unions
20. How to create a social media policy?
• Social media policy creation
software
• http://socialmedia.policytool.net/
• http://socialpolicygenerator.com
• Social media policy examples
• http://socialmediagovernance.c
om/policies.php
• Write one your own
21. How Long Is your SMP?
6%
56%
38%
1 page
2-3 pages
4+ pages
(c) Vanguard Leadership – Oct-Nov 2012
23. What content does the SMP focus on?
42,9
32,1
21,4
28,4
10,7
57,1
28,6
32,1
50
10,7
0
10
20
30
40
50
60
S
o
M
e
D
e
f
i
n
t
i
o
n
s
O
v
e
r
v
i
e
w
S
o
M
e
C
o
m
p
a
n
y
S
o
M
e
A
c
c
o
u
n
t
s
S
p
o
k
e
s
p
e
r
s
o
n
R
u
l
s
E
m
p
l
o
y
e
e
R
u
l
e
s
E
m
p
l
o
y
e
e
G
u
i
d
e
l
i
n
e
s
R
e
s
p
o
n
d
C
h
a
r
t
T
i
p
s
&
T
r
i
c
k
s
D
o
'
s
&
D
o
n
'
t
s
R
e
q
u
e
s
t
a
c
c
e
s
s
(c) Vanguard Leadership – Oct-Nov 2012
37. Need or want to discuss more about
Social Media Policies!
Editor's Notes
WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
Who is active on social media A. Personally vs Professionally B. On which platforms: Facebook – Twitter – LinkedIn – G+ - YouTube – Review sites – etc. C. Who has used Social media: Youtube – review sites – etc.