Presentatie gegeven door Olivier Simonis van Qualifio op de Social Media Day Academy van 18 april 2013

1. A Powerful and Flexible Platform
to Engage and Qualify your Digital
Communities
(web, Facebook, mobile)
olivier@qualifio.com
Social Media Day

2. About us
• Qualifio was founded in Belgium in May 2010 by Serge
Rappaille (ex Atos Origin & RMB) and Olivier Simonis
(ex Rossel and Belga News Agency).
• Qualifio is a marketing and IT-company, developing
solutions to help publishers to increase, retain, qualify
and monetize their digital audiences.
• We have clients in Belgium, France, UK, Luxembourg,
The Netherlands and Italy.

3. Qualifio Manager
• We have developed Qualifio Manager, an
innovative Saas based campaign management
system allowing publishers and brands to easily
create and manage contests, polls, quizzes,
questionnaires, etc. and therefore engage their
community, collect profiles and qualified leads
for themselves and their advertisers.
• View video

4. Campaign types ?
Anonymous
Identified
-Custom form
-Facebook
connect
-SSO
Qualified

5. Facebook Fan pages
Web site / CMS
Dedicated mini site
Mobile site
Which publication channels ?
Publicatio
n

20. Who uses Qualifio
• Media companies
And many more…

21. Who uses Qualifio
• Brands & agencies

22. Why use Qualifio ?
• Boost number of fans
• Qualify your fans into your own database
• Engage your community through original and
interactive campaigns
.

23. Why use Qualifio : Boost number of
fans

29. Why use Qualifio : Boost number of
fans

31. Why use Qualifio : Qualify your fans
into your own dbase

35. Why use Qualifio : Engage your
community

38. • A powerful and intuitive interface which requires no
technical knowledge (HTML or CSS…)
• The possibility to produce quickly viral and effective
interactions, for great value for money.
• The possibility to customize all screens, forms, messages,
e-mails…
• The possibility to synchronize all your particitants with
your database or CRM
• A local help desk, multilingual and really reactive
Strengths

44. Qualifio perfectly integrates social network features to all your campaigns, on
your web site and/or your fan page
Facebook
• Publication and dedicated tab on your Facebook fan page
• Integration of the « Like » and « Send » Buttons
• Participation through Facebook Connect
• Possibility to limit the participation to the facebook fans
• Virality and notification of participation to your Facebook friends
• Publication on your wall(score, profil,…)
Google+ , Twitter et Pinterest
Integration of the Google+, Twitter and Pinterest buttons
« Social » functions

45. 1. Monthly subscribscription ‘all you can eat’
2. Pay per use (campaign per campaign)
3. Qualifio Studio : we create your campaign
Business models

46. Thank you !!
olivier@qualifio.com
www.qualifio.com
wwww.facebook.com/qualifio