Digital marketing is the promotion of products, services, or brands through electronic devices. It involves the use of tools like blogs, social media, search engine optimization (SEO), search engine advertising (SEM), big data, display ads, content marketing, video, mobile apps, and customer relationship management (CRM) to target potential customers. The key areas of digital marketing are SEO, display advertising, e-CRM, content marketing, and social media communication. Digital marketing allows for cheap, global reach and easy analysis of marketing efforts. It is a creative, interactive way to promote brands without physical limitations.

2. Digital Marketing
MR. SAGAR SINGH CHOUHAN
PRESENTED BY

3. WHAT
YOU’LL LEARN
• DEFINITION OF DIGITAL MARKETING
• HOW TO DO DIGITAL MARKETING
THAT’S IT?

4. AND
• HOW TO DO A DIGITAL ANALYSIS
• HOW TO USE DIGITAL MARKETING TO FIND A JOB
THEORITICAL
PRACTICAL
KNOWLEDGE

5. PROMOTION
A PRODUCT,
A SERVICE
OR A BRAND
ON ELECTRONIC
DEVICES.
OF
THE

6. THERE ARE
TOOLS FOR
DIGITALIZATION

7. BUT WAIT…
WHAT IS IT EXACTLY
?
DIGITAL MARKETING
BLOG
SOCIAL MEDIASEO
SEM
BIG DATA
DISPLAY
CONTENT MARKETING VIDEO MOBILE
CRM
NEWSLETTER

8. WHY
IS DIGITALMARKETING SO TRENDY?

9. CHEAPIT IS
ALL YOU NEED IS SKILL
FUNTO DO
CREATIVE,INTERACTIVE & NEW.
WORLDWIDETHE WORLD IS YOUR LIMIT

10. EASYTO ANALYSE YOU HAVE NICE
GRAPH TO WATCH
EVOLUTION OF YOUR
WORK.
FREEDOM
NO PHYSICAL LIMITS

11. LET’S GET INTO IT!

12. AREAS OF
DIGITAL
MARKETING
5
SEARCH ENGINE MARKETING
DISPLAY
E-CRM
CONTENT MARKETING
COMMUNICATION

13. SEARCH
MARKETING
= SEO + SEA
ENGINE

14. SEOSEARCH ENGINE
OPTIMIZATION
SEO IS NOT A SCIEN
IT IS AN ART.

15. #1
#2
#3

16. #4
#5
#6

17. UNDERSTAND THE ALGORITHM
FOCUS ON THE USERS
WHATSMYSERP#7

18. SEASEARCH ENGINE
ADVERTISING

19. #8
#9
#10

20. • TARGET THE RIGHT KEYWORD
• CHECK THE COMPETITION
• EVALUATE THE CONVERSION
COST PER CLICK PAY PER CLICK CLICKS
CPC/PPC

21. DISPLAY
ADS

22. TRADITIONAL
VS DISPLAY
MARKETING
TV SPOTS
RADIO
POSTER ADS
PRINT ADS
ADSENSE
FACEBOOK ADS
YOUTUBE ADS
GOOGLE ADS
PUBLICITY

23. TRADITIONAL
VS DISPLAY
MARKETING
ATTENTION FOR A
SHORT TIME
INTERRUPTS
TENDS TO BE
EXPENSIVE
CUSTOMIZED ADS
MORE ACCURATE
PUBLICITY
CHEAPER

24. #11
CTRCLICK-THROUGH RATE = VIEWS
CUSTOMER
E-CRMELECTRONIC
RELATIONSHIP
MANAGEMENT

25. NEWSLETTER, CUSTOMIZATION,
APPLICATIONS.
E-CRM IS THE TOOLS AND TECHNICS
USED TO CATCH NEW CUSTOMER
AND RETAIN CUSTOMERS.
KNOW BETTER YOUR CUSTOMER
CUSTOMIZE THE COMMUNICATION
CREATE LOYALTY
PUSH THE POTENTIAL

26. #12

27. MARKETING

28. WHAT IS CONTENT MARKETING?
CONTENT MARKETING
IS THE NATURAL WAY TO DO SEO.
ATTRACT ATTENTION
TRAFFIC = ATTENTION => MONETIZE

29. IN 1 MIN
72 HRS
OF NEW VIDEO UPLOADED ON YOUTUBE
2,460,000
SHARES ON FACEBOOK
277,000
TWEETS
216,000
NEW INSTAGRAM PHOTOS
3,472
NEW PINS ON PINTEREST

30. WHY ARE YOU
SHARING?
USEFUL INFORMATION
DEFINE OURSELF
UNIVERSAL TOPICS
SUPPORT A CAUSE
GIVE OUR OPINION

31. #13
#14
#15

32. YOUR CONTENT
HAS TO BE
MEMORABLE ACCURATE

33. COMM
UNICATION

34. BRANDS
BRANDS
BRANDS
ONLY BRANDS?
NO
PEOPLE DO.

35. ATHLETES
JOURNALIST
POLITICS
CELEBRITIES
MARKETERS
SALESMAN
STUDENTS
PRO PEOPLE

36. ARE
BRANDS
NOW PEOPLE
PEOPLE
EXPECT MORE FROM
THE BRANDS.

37. #16
#17
#18
#19

38. #20
#21
#22

39. MARKETING
VSMARKETING
WHAT YOU LEARN
MARKET ANALYSIS
CONSUMER BEHAVIOUR
PUBLICITY
SALES
COMMUNICATION
DIGITAL

40. ANALYSIS ONLINE TOOLS
BEFORE AFTER
MARKETING COMMUNICATION
ADS SEM / DISPLAY
CONTENT MARKETING

41. TO GO ONLINE.
THEN BE PREPARED

42. DO NOT
FORGET
BUT
YOUR NETWORK IS YOUR FUTURE.

43. TRENDS• Voice search introduces huge changes
in keyword research.
• Local SEO will be even more
important.
• Social posts get ranked higher.
• Learn the new on-page SEO.
• Sell on social.
• Enhancements in in-app functionality.
• Dark traffic gradually becomes clearer.
• Long form social content will become
huge.

44. By preparing for these trends, you can beat your
competition and be rewarded with increased visibility and
better brand awareness.
These trends will permeate the social media and search
engine marketing landscape over the course of the year.
Some of the biggest names in the industry including Google,
Facebook and Twitter are already releasing new feature
after new feature, improving the overall experience of their
users while simultaneously keeping marketers on their toes
as they try to adapt to all the changes.
CONCLUSION