Vision and Ideas
Guillermo Söhnlein
Founder Institute Atlanta
8 January 2014
By the numbers ...
7 for-profit ventures
- 2 current startups
- 1 failure
- 1 sale
- 4 still operating
3 nonprofit organizations
- 1 current startup
- 2 still operating
Numerous “failure to launch” ventures
Countless ideas
VISION
IDEAS
V
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S
I
O
N
V
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S
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SSAP O N
San Francisco
San Francisco Washington, DC
San Francisco Washington, DC
San Francisco Washington, DC
San Francisco Washington, DC
San Francisco Washington, DC
N U O N
V E N T U R E S
Lessons Learned
Lessons Learned
1. Find Your Passion
Lessons Learned
1. Find Your Passion
2. Be Patient and Flexible
Lessons Learned
1. Find Your Passion
2. Be Patient and Flexible
3. There is No Dark Side
TECH
TECH
PRODUCT
TECH
PRODUCT
COMPANY
TECH
PRODUCT
COMPANY
BUSINESS
MARKET
MARKET
PROBLEM
MARKET
PROBLEM
BUYER
MARKET
PROBLEM
BUYER
$
TECH
PRODUCT
COMPANY
BUSINESS
MARKET
PROBLEM
BUYER
$
TECH MARKET
MARKET
OPPORTUNITY
PRODUCT PROBLEM
VALUE
PROPOSITION
COMPANY BUYER
GOTO
MARKET
BUSINESS $
FINANCIAL
MODEL
TECH
PRODUCT
COMPANY
BUSINESS
MARKET
PROBLEM
BUYER
$
VALUE
PROPOSITION
MARKET
OPPORTUNITY
GOTO
MARKET
FINANCIAL
MODEL
Guillermo Söhnlein
+1 (703) 346-3041
gms@fortivo.com

Lessons Learned Building a Startup