A presentation I gave about startups, I hope it can be useful.

1. Startups 101
Leonardo
Jimenez
Introduction to Entrepreneurship

2. What is a StartUp?

3. What is a StartUp?
Maybe Your answer goes
like this:
A New and Small Company

4. How Many StartUps are
alive after 2 years?

5. 20%

6. Why so few make it to the
2 years?

7. Reasons
● 1- Money*
● 2-blah blah
● 3-blah blah
*15 minutes is not enough time to go through
the rest of the issues.

8. Why is Money the Main
reason?

9. Do you remember the
Lean Manufacturing /
Just in Time class you had
in the University?

10. In Lean Manufacturing
Inventory is Evil!
Inventory

11. Inventory hides your true
Problems!

12. In a Startup money take
the place of inventory!

13. The question in your mind
is Why?

14. The question in your mind
is Why?
Because with enough
money your Company can
survive without a real
business

15. The question in your mine
is Why?
m e
T i
Because with enough
o f
te
money your Company can
s
a
survive without a real
W business.

16. Why this Happens?

17. Remember Slide number 3?

18. Remember Slide number 3?
I bet you don't

19. What is a StartUp?
Short Answer:
A New and Small Company

20. What is a StartUp?
Short Answer:
A New and Small Company
The Answer was Wrong

21. We Assumed a Startup is a small version
of a company
Big Company
StartUp

22. They are not!!

23. A Established company
operates on a KNOWN
Market
Competitors
Customers
Revenue Streams

24. The Startup Operates
under Hypothesis of the
Market
Competitors
Customers
Revenue Streams

25. In short the big company
must SELL to their
Clients,
The Startup must KNOW
who Their Clients are.

26. Established companies
have an Execution
Problem,
The Startup have a Search
problem.

27. What is a StartUp?
is a company or
temporary organization
designed to search for a
repeatable and scalable
business model

28. SEARCH EXECUTION

29. Business Model Diagram- Alexander Osterwalder

30. A Startup is about Having Hypothesis!

31. ... and Experimenting

32. To find the right Market and Client!

33. Only then can we Build a Company!

35. Bibliography
The Four Steps to The Epiphany
Steven Gary Blank
Business Model Generation
Alexander Ostendwalder

36. Bibliography
The Innovator's Dilemma
Clayton M. Christensen
The Entrepreneur's Guide to
Customer Development
Brant Cooper

37. Bibliography
The Lean StartUp
Eric Ries

38. Thank You!!

39. Notes

40. Notes

41. Notes

42. Notes