This presentation I gave for the founders of Founders Institute Mexico City. One key message for every startup: focus on your first customer and embrace him or her. And think about Touchpoints.
La Experiencia del Cliente: cumpliendo con la promesa de la marcaMundo Contact
Santiago Ontañón, Director de Ventas para Retail de Oracle México en el marco del Congreso CRM + Social Media + Centros de Contacto México 2012 en el WTC de la Ciudad de México
La Experiencia del Cliente: cumpliendo con la promesa de la marcaMundo Contact
Santiago Ontañón, Director de Ventas para Retail de Oracle México en el marco del Congreso CRM + Social Media + Centros de Contacto México 2012 en el WTC de la Ciudad de México
Steven Zwerink illustrates the touchpoint model, designed to improve user experiences and bring delight to customers. Steven encourages simple designs and emotionally impact at all stages of product development. He bases all of this upon the extreme importance of any startup's first few customers.
This content was produced for the 2013 Mexico City Winter semester of the Founder Institute by Founder Institute mentor Steven Zwerink, traveling entrepreneur and lifestyle coach. Follow him on Twitter to learn more:
https://twitter.com/szwerink
Customer Experience by Richard Perry, FOUNDED, cxfoundedFOUNDED London
Customer Experience: What will make a difference?
by Richard Perry, Partner, Founded
What is customer experience?
What is a customer journey?
Why are they important when developing a marketing plan or strategy?
Top Tips for success within customer specific marketing & strategy?
UK B2B Case Study Examples
Social Media for CEOs - The External OpportunityOur Social Times
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
Empowering Your Mobile CRM and Loyalty StrategyAndy Chang
Here is the presentation that I gave at Ad-Tech Singapore in June 2012 about the shifting of B2C CRM to the cloud, and 8 key things marketers can do to make their mobile CRM programs more engaging and effective.
Today's B2B buyer is more discerning than ever before, and has access to more information than ever before. They research online, get peer views and opinion, and they call you when their ready to buy, rather than when you’re ready to sell. So you’re involved late in the process, or more commonly, not at all. To get onto the shortlist, you’ve got to be there early in the buying cycle. And to do this takes a programme of great content.
It has to be relevant, useful and interesting. First problem; where does this content come from? Well, every organisation has their own content dungeon – just waiting to be unlocked. But, how do you do it, what’s going to be lurking down there, and how do you tame it? Then, once you’ve thrown the keys away, what are you going to do with all this content? How do you get it into the hearts and minds of the people that matter?
This presentation will involve B2B examples across different sectors and using content in all its possible guises: mobile, video, integrated infographics, Social debates. Even the odd whitepaper...
Session will look at:
Ways to find great content in your organisation, without actually creating anything
What content works, at what stage in the buying cycle
Practical ways to use interesting and different content formats
10 steps to create and implement a content marketing strategy
Gamification: Priming Your Market For Salesfinndigital
Gamification is the application of game-design thinking to non-game applications to make them more engaging.
More than "badges", more than loyalty, more than swag incentives, gamification taps into the heart of the customer. It gives them a reason to get involved with your brand - and each other.
Using case studies of actual trade shows and events with BoothTag, the presentation demonstrates an approach to customer engagement that delivers measurable inbound traffic and primes the pump for sales.
You'll wrap up with a fresh approach to attracting, motivating and retaining customers and influencing their behavior.
Steven Zwerink illustrates the touchpoint model, designed to improve user experiences and bring delight to customers. Steven encourages simple designs and emotionally impact at all stages of product development. He bases all of this upon the extreme importance of any startup's first few customers.
This content was produced for the 2013 Mexico City Winter semester of the Founder Institute by Founder Institute mentor Steven Zwerink, traveling entrepreneur and lifestyle coach. Follow him on Twitter to learn more:
https://twitter.com/szwerink
Customer Experience by Richard Perry, FOUNDED, cxfoundedFOUNDED London
Customer Experience: What will make a difference?
by Richard Perry, Partner, Founded
What is customer experience?
What is a customer journey?
Why are they important when developing a marketing plan or strategy?
Top Tips for success within customer specific marketing & strategy?
UK B2B Case Study Examples
Social Media for CEOs - The External OpportunityOur Social Times
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
Empowering Your Mobile CRM and Loyalty StrategyAndy Chang
Here is the presentation that I gave at Ad-Tech Singapore in June 2012 about the shifting of B2C CRM to the cloud, and 8 key things marketers can do to make their mobile CRM programs more engaging and effective.
Today's B2B buyer is more discerning than ever before, and has access to more information than ever before. They research online, get peer views and opinion, and they call you when their ready to buy, rather than when you’re ready to sell. So you’re involved late in the process, or more commonly, not at all. To get onto the shortlist, you’ve got to be there early in the buying cycle. And to do this takes a programme of great content.
It has to be relevant, useful and interesting. First problem; where does this content come from? Well, every organisation has their own content dungeon – just waiting to be unlocked. But, how do you do it, what’s going to be lurking down there, and how do you tame it? Then, once you’ve thrown the keys away, what are you going to do with all this content? How do you get it into the hearts and minds of the people that matter?
This presentation will involve B2B examples across different sectors and using content in all its possible guises: mobile, video, integrated infographics, Social debates. Even the odd whitepaper...
Session will look at:
Ways to find great content in your organisation, without actually creating anything
What content works, at what stage in the buying cycle
Practical ways to use interesting and different content formats
10 steps to create and implement a content marketing strategy
Gamification: Priming Your Market For Salesfinndigital
Gamification is the application of game-design thinking to non-game applications to make them more engaging.
More than "badges", more than loyalty, more than swag incentives, gamification taps into the heart of the customer. It gives them a reason to get involved with your brand - and each other.
Using case studies of actual trade shows and events with BoothTag, the presentation demonstrates an approach to customer engagement that delivers measurable inbound traffic and primes the pump for sales.
You'll wrap up with a fresh approach to attracting, motivating and retaining customers and influencing their behavior.
Similar to Touchpoints for Founder Institute Mexico City (20)
For our program 'Travelling Entrepreneurs' I created my personal why... I have uploaded it here to inspire you to think about yours and to always follow your heart:) More about this on www.workingwonderfully.com
These are my ten most important lessons for those who want to participate in a Startupweekend. I presented these at Startup Weekend for the Planet in Mexico City
Business Modeling Appsterdam (guru session)Steven Zwerink
I facilitated a business modeling session for a group of remarkable developers aiming to make Amsterdam the place where you go for apps therefor called 'Appsterdam'. I taught these developers, designers and programmers to think about there business models and how they could use the business model canvas to create their own business models more easily.
(dutch) Dit zijn de slides van mijn presentatie / workshop gegeven voor deelnemers uit het onderwijs, politie en gemeente tijdens de week van het opvoeden,
Our society needs to change, our society needs Ice Breakers!Steven Zwerink
1. An icebreaker makes his way through the old and frozen system –> the system has to change and yes, we need to break it open!
2. An icebreaker leads his followers (friends, family, bosses and colleagues) safely through all these changes –> you can’t change things by yourself, you have to make sure you get and keep everybody on board!
3. An icebreaker breaks the tension and will make you feel at home –> Not everybody is breaking this system at the same pace and change needs to feel comfortable, that is (y)our responsibility!
'De Twentse Aanpak' of 'Noaberschap 2.0' voor ROC van TwenteSteven Zwerink
(dutch) Deze presentatie heb ik gegeven voor het College van Bestuur van het ROC van Twente. Mijn doel was om aan de hand van het begrip Noaberschap te laten zien dat onze huidige samenleving veel overeenkomsten heeft met de waarden voortkomend uit Noaberschap.
Twitter, LinkedIn en Ruimte Voor De RivierSteven Zwerink
Deze workshop heb ik gegeven bij 'Rijkswaterstaat' voor de communicatieafdeling. Mijn doel was om ze mee te nemen doot twitter en linkedin. Echter niet door ze droog te laten zien hoe het werkt maar wat het effect van het hebben van een twitter of linkedin account is als je gevonden wordt door Genenration Y. Deze generatie verwacht dezelfde waarden en aspecten online aan te treffen als tijdens een fysieke ontmoeting.. Veel mensen hebben dit nog niet..
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
16. Touchpoints
A touch·point is the interface of a
product, service or brand with
customers, non-customers, employees
and other stakeholders before, during,
and after a transaction
20. Touchpoint Model
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Consumer
Activity
Shared
Activity
Brand
Activity
Purchase cycle in time
21. Touchpoint Model
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Consumer
Activity Explore Determine Experience Evaluate
Shared
Activity
Brand
Activity
Purchase cycle in time
22. Touchpoint Model
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Consumer
Activity Explore Determine Experience Evaluate
Shared
Activity
Brand
Activity Attract Promise Deliver Confirm
Purchase cycle in time
23. Touchpoint Model
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Consumer
Activity Explore Determine Experience Evaluate
Shared
Activity Engage Exchange Enjoy Extend
Brand
Activity Attract Promise Deliver Confirm
Purchase cycle in time
24. Touchpoint Model
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Consumer
Activity Explore Determine Experience Evaluate
Shared
Activity Engage Exchange Enjoy Extend
Brand
Activity Attract Promise Deliver Confirm
an example of a Consumer Journey
Purchase cycle in time
25. Touchpoint Model
Latent Need Orientation Intention Transaction Consumption (Dis)satisfaction
Consumer
Activity Explore Determine Experience Evaluate
Shared
Activity Engage Exchange Enjoy Extend
Brand
Activity Attract Promise Deliver Confirm
an example of a Consumer Journey
Purchase cycle in time