This document provides information on zero budget user acquisition strategies. It discusses public relations (PR), inbound marketing, and outbound marketing tactics. For PR, it emphasizes the importance of strategic earned media coverage and building relationships with journalists, analysts, and influencers on Twitter. For inbound marketing, it recommends content creation tactics like blogging, thought leadership pieces, and guest blogging. For outbound marketing, it discusses drip email campaigns, account-based marketing (ABM), phone calls, and using various tools to find contact information and track email opens. International considerations and keeping in touch with current customers are also addressed.
Read more at: http://uncustomeryexperience.com/2014/06/03/whats-your-sales-brain/
If sales are part of your job, you have to ask yourself “Can I be better at this?”. The answer is YES, and the secret to success is in your brain. Studies show each of us have natural skills that we use in our sales conversations, but we may not be using them to our advantage. Find out how you think, what your strengths are, how those hurt and how they can help.
Pitching B2B? Use the One Page Pitch to create a script that will win more business. Focus on bringing value to the client and how you are different from the competition.
Be a Blue Lobster!
The One Page Pitch is designed by Tomas Bay, founder of Blue Lobster. Feel free to pass it on. Share it!
The relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.
But for many successful organizations, Sales and Marketing teams work together in tandem—in a symbiotic relationship where the members of each team are helping the other succeed.
This creates a cycle of success:
- Content performs better when buyer personas are grounded in actual buyers
- Marketing passes on more qualified leads to Sales
- Sales gets content that they can actually use to handle objections and close deals
When it works, we call it "SMarketing" and it ensures that the entire organization is aligned with their actual buyers and the marketing engine is actually creating the right content and campaigns.
"Up and to the right" is the slogan of SMarketing as you can see in this infographic.
Read more at: http://uncustomeryexperience.com/2014/06/03/whats-your-sales-brain/
If sales are part of your job, you have to ask yourself “Can I be better at this?”. The answer is YES, and the secret to success is in your brain. Studies show each of us have natural skills that we use in our sales conversations, but we may not be using them to our advantage. Find out how you think, what your strengths are, how those hurt and how they can help.
Pitching B2B? Use the One Page Pitch to create a script that will win more business. Focus on bringing value to the client and how you are different from the competition.
Be a Blue Lobster!
The One Page Pitch is designed by Tomas Bay, founder of Blue Lobster. Feel free to pass it on. Share it!
The relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.
But for many successful organizations, Sales and Marketing teams work together in tandem—in a symbiotic relationship where the members of each team are helping the other succeed.
This creates a cycle of success:
- Content performs better when buyer personas are grounded in actual buyers
- Marketing passes on more qualified leads to Sales
- Sales gets content that they can actually use to handle objections and close deals
When it works, we call it "SMarketing" and it ensures that the entire organization is aligned with their actual buyers and the marketing engine is actually creating the right content and campaigns.
"Up and to the right" is the slogan of SMarketing as you can see in this infographic.
Email marketing, when executed as part of your overall Content Marketing Strategy, has tremendous ROI.
In this interactive webinar discussion, Claudette de la Cruz-Wilson, of Marketing CoPilot will cover:
1. How CASL impacts your email marketing program
2. How an email marketing program fits into and enhances your sales process
3. How to improve engagement with people you already know and increase your sales-ready leads
4. How to use email to nurture your leads throughout your entire sales process
For more information on how to use email marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Email & Social Media Productivity Hacks for Agencies: Mailigen SlidesSendible
Handling many clients as a digital marketing agency has its challenges. There’s always too many things on your plate and each of your clients deserves your undivided attention. One way to improve your results (without employing new staff) is to become more efficient and increase productivity within the great team you already have.
If you’re a digital agency and want to grow your business by providing email and social media services, this is a webinar not to be missed!
Email marketing and automation experts Mailigen will teach us how to tell beautiful stories and create human connections with your clients’ customers via email. While we, Sendible, will cover the social media front and show you how you can deliver better results and drive leads easily.
Our joint webinar will explore how to:
- Create engaging email content for your clients to gain maximum impact
- Use email automation to nurture leads
- Leverage social media automation to help grow your business and client base
- Find relevant social media content with little to no effort
- Generate a continuous flow of leads for your clients on social media.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
We had an awesome HubSpot Users Group event on the 18th. Two awesome presentations about email marketing and marketing automation. Enjoy the decks and put some of this to good use in your business.
Social Selling for Recruiters & Sourcing on FacebookJohnny Campbell
NRF Breakfast Briefing January 31st 2017, Dublin by Johnny Campbell, Social Talent.
How to source on Facebook and find private contact details.
How to leverage social selling to win new agency business.
How to Conquer Inbound Marketing on a Startup BudgetNextiva
Inbound Marketing is a critical component in your customer acquisition strategy.
Companies like HubSpot, Slack, and Drift have achieved massive growth by mastering the art of inbound marketing.
So can you.
The beauty of inbound marketing is that you don't need a ton of fancy tools or ridiculous budget to make a major impact on sales and revenue growth.
On the flip side - inbound marketing can become costly and challenging if you don’t know what you’re doing or where to allocate your budget.
SmartBug Media superstar Jen Spencer is here to save you from your headaches.
This webinar is going to teach you how to conquer inbound marketing on a startup budget. Jen will discuss strategies and plans to conduct inbound marketing successfully and effectively.
What You’ll Learn
- How to create a low-cost inbound marketing playbook.
- How to be more efficient and effective with inbound marketing.
- Staying true to your brand while staying on a budget.
- Using analytics to refine your strategy and measure success.
- How to leverage free tools and channels to reach and wow your audience.
Join SmartBug Media’s VP of Sales and Marketing, Jen Spencer, and Nextiva Director of Demand Generation, Gaetano DiNardi, as they walk you through their playbooks for conquering inbound marketing on a startup budget.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
The best Linkedin guide I've read in this time - "istruzioni per l'uso"Loris Castagnini
David Malone spiega perfettamente come configurare, scrivere, leggere, interagire con il vostro profilo Linkedin - ritengo sia una guida di facilissima comprensione e soprattutto di notevole integrità di informazioni. Linkedin spesso non è conosciuto in profondità e viene catalogato come l'ennesimo mezzo Social in cui essere presenti. La percentuale di accessi e di tempo speso rispetto al più ludico Facebook, ad esempio, la dice lunga su come questo importantissimo mezzo di comunicazione per professionisti sia sottovalutato se non sconosciuto. Qui trovate il "perchè" ed il "come" utilizzare Linkedin in modo completo e strategicamente valido. Nel vostro percorso di webmarketing non fatevi mancare queste slide su Linkedin per ottimizzare la vostra strategia.
Grazie a David Malone per questo ottimo documento.
How to Effectively Use LinkedIn as a Sales Prospecting ToolSalesScripter
LinkedIn is one of the best places to find prospects. But with this access to business professionals comes an area of caution as you do not want to make a bad or negative impression.
If you sell in the B2B space, you need to join us on our next webinar “How to Effectively Use LinkedIn as a Sales Prospecting Tool” where we will outline some key things that you can do and not do so that you are able to generate leads and get into new accounts.
In this webinar, we will discuss:
How to find target prospects
How to connect with prospects
What to say when you reach out
How to follow-up and stay in touch
Presentation on the impact of CASL and the approach to developing an effective Email Marketing program; one that engages prospects and nurtures sales leads. CASL addresses the consent aspect of your email marketing, but are you fully addressing the 3 C's - Content, Conversion and Consistency?
Digital Marketing Tips For Time-Strapped StartupsMark Colgan
The presentation from my talk at London Startup Marketing Event on 26th April 2016.
In the presentation you will learn about actual Digital Marketing strategies you can deploy to help grow your business as well as the recommended tools that you can use to achieve your growth goals.
These are just a few of the things you will discover:
• An overview of the foundations of Digital Marketing in 2016
• The importance of understanding the sales cycle and how it should inform your Content Marketing Strategy
• How you can use specific Digital Marketing tactics to increase traffic to your website
• How you can double your content creation and save time doing so
• The power of referrals and how you can harness them for your business
• What Marketing Automation is and what it means for your business
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
9. Earned Media & PR
• Brings big numbers all at once
• Gives a spike of traffic
• Must be strategic
• May not be aimed at the target market (i.e. much of the time
TechCrunch isn’t the target market, but it’s what VCs read &
gives social proof)
• Has a strong trust rate
@shiraabel
15. Why Do PR?
§ Looking to raise money
§ Hiring
§ Creating awareness in the market
§ Downloads of your app / Sales
§ Signaling to competitors
16. What is Earned Media
& PR
§ Blog posts that you write and submit for
publishing (how-to’s are great for this)
§ Coverage from any media (radio interview,
blog post, news article, etc)
§ Mentions from others that you didn’t pitch
§ Evangelists who are well known (imagine
Oprah mentioning you to her minions)
17. Why Earned Media &
PR
§ Exposes you to big numbers all at once
§ Gives a spike of traffic
§ May be strategic instead of pure growth
(e.g. TechCrunch might not be the target
market, but it’s what VCs read)
§ Has a strong trust rate
19. Performance Measurement
• Is your objective SMART: specific, measurable, achievable,
realistic & time specific?
• What are your strategic initiatives?
• Build awareness
• Expand distribution (i.e. increase downloads)
• Get more funding
• Hire great people
• How will you measure (KPIs)?
• Traffic
• Sales
• Applications
• Interest from VCs
20. Your Goal Determines Strategy
If you want to raise
money, pitching to
mommy bloggers won’t
help. Unless one of
them just raised a fund.
22. Your List is Gold
Journalists Analysts Influencers
@shiraabel
23.
24. How to Do Earned Media & PR
• Get to know media & bloggers on Twitter long before launch
• Give
• 2 weeks before launch ask if they would be willing to check
out your product (consider an embargo)
• Offer an exclusive
• Contribute an article
• I’ve heard of success from mass emails (luckiest woman I’ve
ever met – only case of success I know)
• KEEP YOUR ASK SHORT
26. Tools You Need
• Google Alerts:
• Who is covering your competition?
• Who owns your keywords?
• SimilarWeb
• What are your keywords?
• What is your competition focusing on
• Google Trends / Twitter Trends
• Trendjacking
26
27. Content as PR
§ Guest blogging
§ Webinars / Presentations with bigger
partners that give helpful industry
related information
§ Create an infographic for others to share
§ Guest contribute to a media publication
29. Writing - What Do You Read?
• No one cares about your company
• People are busy
• They care about what they need for work or life
• Don’t waste their time
• Grammar and spelling mistakes lower trust by up to
50% - get another set of eyes to check your work
@shiraabel
30. Blogging
• Make sure it’s interesting
• Have a CTA at the bottom of the post leading
somewhere else
• Don’t have it be about you (see the first bullet)
• Blog regularly, so people come back
• Give helpful information
• Test whether 300 words or 1200 words are better for
your audience
@shiraabel
31. Thought Leadership is Critical
• Blogging and guest blogging is one of the best ways to
do this
• Webinars / Presentations that give helpful industry
related information (think Crunched and its Growth
Hacker series)
• White papers (sign up to our newsletter and get this
white paper for free!)
@shiraabel
36. Watch the Funnel
Acquisition – Learns About Product
Conversion – Signs Up OR Demo
Retention – Uses Product
OR Buys
Buys OR Expands
Account
WOM
(Sharing)
@shiraabel
Your content
depends on where
the person is in the
funnel
37. • PR (Media Kit recommended)
• Facebook
• Podcast
• YouTube
• Twitter
• Quora
• LinkedIn
• Blogging
• Newsletter / Email (highest ROI of all digital media)
• Google+
• Forums
• White papers / Case studies
• Peer review
• Seeding posts
• Infographics
• E-book
• Webinars
• Community
• Guest blogging
• Teleseminar
• Affiliate Marketing
• Game elements (e.g. leader board, 80% signed up,
awards for actions)
• SEO / SEM
• Pinterest
• Blog commenting
Sample Free Tactics (not in any
order)
39. Communicating to an
International Market
• Americans spell correctly. However, the British
disagree. There are more Americans than British J
(localize your English – even when it’s for Australians)
• Spelling and grammar count – mistakes lower trust
levels in all languages and cultures
• Find someone from the culture you’re aiming to sell to,
who knows marketing – to do your marketing. OR – go
there & live for a bit. Understanding culture is critical.
@shiraabel
41. Drip Campaign
• DO NOT BUY A LIST
• Build a list
• Goal: Engagement
• Cadence:
• First 3 emails – blog post lists, infographics, non-gated content
(just bring value)
• Next 3 emails – lightly gated content e.g. White paper, case study
• Next 2 emails – call to demo
• Last email – breakup (or just leave it open for awile)
• CALL THE PEOPLE WHO OPEN
@shiraabel
42. ABM
• Like Outbound, but more focused
• You need to know who the players are
• Targeted emails – these make it obvious you’ve done
your homework on them
• Do not send gated content (you should have their info
already)
• Send something IRL (books are always good, then a
swag notebook – but first don’t make it about you)
@shiraabel
43. Calling
• Do your research first
• People don’t call anymore, so there’s a chance you’ll
actually catch someone
• Call during work hours – not during their dinner
@shiraabel
44. Ads
• Also outbound, but not free – so I’m just mentioning,
but not diving in
@shiraabel
45. Email Hunter
Find the email of the person you want to connect to by using the Email Hunter Chrome
browser app
@shiraabel
46. Rapportive
Confirm the
email of the
person you
want to
connect to by
checking
names
through the
Rapportive
plugin.
@shiraabel
50. LinkedIn
@shiraabel
Choose who you
want to connect to:
What groups is the
person in?
If you know the title
but not the whole
name – do a search
in Google of the
partial name and
title & you’ll get the
whole name.
54. Marketing as a Sales Tool
• Case studies show your ideal customer and how things
go when everything is perfect
• Connecting with individuals on social builds the
relationship, e.g.
• Object can showcase customers design work on its FB page
• LinkedIn group about industry – lead generation
• Social CRM on Twitter
• Email marketing reminds companies that you exist &
what you can do for them
@shiraabel
55. Social Media for Research
• What is the title of the person in the organization that
typically makes the decisions?
• Rapportive
• LinkedIn
• Who are the media people who cover your industry?
• Twitter
• FB
• Quora
• LinkedIn
• Pinterest
@shiraabel
56. International Partnerships
• You’re in Europe – use it to your advantage – partner
with other European & Israeli companies
• Find companies in complimentary industries to do joint
partnerships with – e.g. A high end organic bed
company does a joint promotion with a high end
organic bedding (sheets) company – email lists are
combined & both companies & customers benefit
• Face to face is ideal, but Skype works wonders when
F2F is not possible
@shiraabel
57. Keep in Touch – Email
• Keep it short
• A/B test several subject lines
• Action-trigger emails have a higher opening rate
• Keep it relevant
• Appropriate landing page à funnel them in
• Let people choose what they want to be notified for
• DON’T BUY LISTS OR SPAM
@shiraabel
58. Keep in Touch – Notifications
• iOS 108 characters max
• Android – recommended 50 characters max (1-line on
the notification bar) * ht/ Danya Schwartz Bar-El
• Localize sending so user receives notification between
9-11am or 2-5pm (but test first)
• A/B test messaging for a couple of days then blast
everybody else with the winner
• In-app landing page – like all landing pages - fitted to
the message and the push campaign
@shiraabel
59. How You Say Things Matters
‘Researchers found that placing the following statement
at the end of an ad… caused their trust scores to jump
as much as 33 percent!’
“You can trust us to do the job for
you.”
@shiraabel
60. • Fear – Insurance
• Guilt – Mother’s Day
• Trust – Financial
institutions
• Value – Matching prices
• Belonging – Part of our
community
• Competition – Doing
better than the Jones’s
• Instant Gratification – I
want it now
• Leadership – Early
adopter & evangelist
• Trendsetting – What are
the leaders doing?
• Time – Save time
Get Emotional
61. International Markets
§ Americans spell correctly. However, the British
disagree. There are more Americans than
British ☺ (localize your English – even when
it’s for Australians)
§ Spelling and grammar count – mistakes lower
trust levels in all languages and cultures
§ Find someone from the culture you’re aiming
to sell to, who knows marketing – to do your
marketing. OR – go there & live for a bit.
Understanding culture is critical.