The document outlines a 60 minute English lesson plan for 34 Year 9 students focusing on persuasive tactics found in advertisements. The lesson aims to teach students to identify different persuasive tactics like brand names, slogans, and positive adjectives; create their own examples of these tactics; and find real advertisements demonstrating techniques like imperatives, questions, and personal statements through individual and group activities.

1. Name: Fatimah Mohamed Subject: English
Class: Year 9A3 (mixed ability) Date: 5/10/2011 (Wednesday)
No. of pupils: 34 (16 boys, 18 girls) Time: 11.30am- 12.30pm
Session: 60 minutes Topic: Persuasive Tactics
Aim Students will be able to identify and create persuasive tactics found
in ads.
Learning Objectives: At the end of the lesson, students should be able to:
1. Identify the different persuasive tactics used in ads (brand
names, slogans, positive adjectives and superlatives).
2. Create brand names, slogans, positive adjectives and
superlatives for 4 products.
3. Carry out an online research where they have to find examples
of ads that use imperatives, questions and personal statements.
Pupils’ Previous 1. Familiar with adjectives.
Knowledge:
2. Familiar with the concept of advertisements.
3. Language items in Chapter 1-5 in Gateway to English 3.
Resources/tools Whiteboard, attendance sheet
required:
Prezi
Microsoft Word
Projector
Laptop
Blogspot
Slideshare
References:
Gateway to English Student’s Book 3. Chapter 6, page 62-63
Pictures retrieved from Google

2. Topic/ Time Teacher Activity Pupil Activity Objectives
Subtopic
Introduction 2 minutes Tell the students what Prepare selves Preparing
they will be doing today- students for
persuasive tactics in ads the day’s
Tell students the lesson lesson
objectives
Content 15minute Direct students to the Go to the Activate
Chapter 6: s Blogspot so that they webpage to view students’
Ads and can access the Prezi and Prezi notes knowledge on
Comics- exercise Recall brand brand names,
Persuasive Explain to students what names and slogans slogans and
Ads brand names and that they know positive
slogans are, give Recall some of the adjectives
examples and discuss selling sentences
Explain what selling from the brands
sentences are that they know
Give examples of Answer the first
positive adjectives and question from the
show examples using ads Word document
Ask students to do
number 1 from the
exercise sheet
15 Explain what List out the Increase
minutes superlatives are on Prezi superlatives that students’
Show examples using they know knowledge on
pictures of ads Answer the superlatives
Ask students to give second question
examples of superlatives from the Word Let students
Groupwork- Ask document in explore their
students to answer Q2 groups of 3 creativity
from the Word
document in groups of 3
15 Explain to students the Answer the third Practice the
minutes other persuasive question from the items taught
methods- imperative, Word document in and apply it
questions, personal groups of 3 to create
statement using Prezi Email the finished something
Show examples of each ad for Q3 to the new
Groupwork- Ask them to teacher
do Q3 in groups of 3
Closing 10 Ask students to do Do Q4 from the Word Practice
minutes online research to find document individually online
examples of imperative, for 7 minutes research skills
questions, personal
statement from the
Internet (Q4)

3. Closing 3 minute Recap the lesson Recall together what Review what
the persuasive tactics was learned
in ads are