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Inserts nuts and bolts 2014
The document contains an agenda for an event on inserts and nuts bolts in print advertising. The agenda includes: - A welcome and introduction by Parry Jones from The Insert House - A talk on how reputation influences the industry more than results by Parry Jones - A talk on how print is becoming more interactive and transactional by Simon Samuels from Clique Platform - A talk on effective insert planning tips by Aldona Cornish from All Response Media - A talk on overcoming fears of print by Nick Barbeary from DST Output UK - A question period at the end.
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Inserts nuts and bolts 2014
- 1. Data protection 2013 Friday8 February #dmadata Supported by Inserts nuts and bolts 2014 Thursday 9 October – DMA House @ DMA_UK @dmainserts
- 2. Agenda 8.30am Registration 9.00am Welcomeand introduction Parry Jones, Director, The insert house 9.10am How reputation, not results is blinkering an industry Parry Jones, Director, The insert house 9.40am The future for print is becoming interactive…and transactional Simon Samuels, VP Commercial Development, Clique Platform 10.10am Effective insert planning tips – The Basics Aldona Cornish, Director, All Response Media 10.40am Don’t let print frighten you! Nick Barbeary, Client Experience Director, DST Output UK 11.10am Questions 11.30am Close
- 3. Welcome and introduction ParryJones, Director, The insert house
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- 8. 50% of an adfor 1 second? What is a real impact?
- 9. “ Physical medialeaves a deeper footprint in the brain” - Millward Brown Research
- 10. Branding (logo) Brand messaging Brand engagement Performance marketing Inserts deliver trueengagement and tangible results
- 12. Like fresh ground coffee? Type inthis code Want to try us for £1?
- 15. On a plane Reading an inflight magazine Insertwith travel ‘editorial’
- 20. Simon Samuels, VPCommercial Development, Clique Platform https://www.youtube.com/watch?v=z9wund-wOr0 The future for print is becoming interactive…and transactional
- 21. Effective insert planningtips – The Basics Aldona Cornish, Director, All Response Media Click here for slides
- 22. Don’t let printfrighten you! Nick Barbeary, Client Experience Director, DST Output UK
- 23. Don’t be frightenedof print!
- 24. © 2013 DSTSystems, Inc. All rights reserved.© 2013 DST Systems, Inc. All rights reserved. Samsonite Twitte r YouTub e Google Vim eo Skyp e Music Sharing Yaho o! Facebook Bloggin g Websites Mobile Advertisi ng Pinter est Email Firefox World of Mouth Lastminute.co m Trivago EasyJet Thomas Cook Hertz Billabong TripAdvisor British Airways Emirates Instagram Dove We have developed an understanding of how important it is to integrate with other channels and work with brands
- 25. Copyright © DSTProcess Solutions Limited 2014. All rights reserved. Todays print companies……
- 27. Delivering a typicalcampaign
- 29. Copyright © DSTProcess Solutions Limited 2014. All rights reserved. Deliver flexibility to maximise customer engagement in shorter timescales
- 30. What you needto do
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- 37. Understand your mediaschedule
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