1. The Importance of BrandingWebinar By Deezal Kay Webinar Episode 1 3/8/11

2. A brand is the identity of a product, service, business or an individual. A brand can take many forms, including a name, sign, symbol, a slogan, a style, look, or an overall image. What is a Brand?

3. Branding is important because it adds credibility. A strong Brand equals a Strong customer loyalty and fan following. representation of the Business, it is your reputation. Sets you apart from the competition. Why Is Branding Important?

4. First you must develop a business plan. If not a business plan make a list of goals and objectives. Figure out who you are marketing or trying to appeal to, and explain how you are able to fulfill their needs. How Do I Create a Brand

5. Research Professionalism Understanding your target market, what they need and don’t want and your capability of appealing to them Strong Marketing Campaign Clear well defined vision. Key components of Effective Branding